Rebranding Your Business: How to Not Fail at It
Rebranding Your Business: How to Not Fail at It Rebranding can be a huge project, and more often than not, people who try to do this by themselves often fail. The main reason is that they underestimate everything that needs to be addressed. Here’s what to consider for a successful rebrand. There is a powerful […]
Social Media Marketing: Connecting with Your Customers
Social Media Marketing: Connecting with Your Customers Social media marketing isn’t just a “nice thing to do“ if you have time. Instead, it can spell the difference between success and failure for your business. About 3.8 billion people around the world use social media. This fact makes it an ideal advertising platform for any company […]
The Basics of Search Engine Optimization
The Basics of Search Engine Optimization The most basic gist of SEO is this: the job of your website should be to fully understand what your targeted customers are searching for online, what answers they’re looking for, and the type of articles or content they want to read. You’ve likely heard all about the unlimited […]
How to Create a Brand Image
How to Create a Brand Image In today’s digital marketplace, where your competitors are only a click away, your brand is your most important asset. Your brand image is the first impression that potential customers have of your company and encompasses all the facts and feelings associated with it. It includes your brand’s style, tone […]
