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Essential oils are made by extracting the natural essence of plants through processes like distillation or cold pressing to capture their aroma and benefits. Each oil is named after the plant from which it is derived, such as rose oil or peppermint oil.
The beauty sector is rapidly expanding, and the demand for beauty services and goods is rising with every passing day. Because the sector has a large audience, it makes for a great business opportunity—especially for new and budding entrepreneurs. In recent years, the beauty industry has been transformed by direct selling. More and more companies […]
Skincare products have always played a large role in the beauty industry; however, something changed over the past few years. The skincare space has continued to experience a surge in sales, even as we move into 2024. This change can be attributed to improvements in social media marketing, optimized site content, and a growing interest […]
Monat and Arbonne are both direct sales companies with a focus on self-care, offering products made from clean, natural, and vegan-friendly ingredients. While they share similar philosophies, they have key differences that set them apart in the beauty and wellness market. The trend of clean beauty has surged in the 2020s, and both Monat and […]
Introduction In the dynamic realm of digital business, your website serves as the cornerstone of your brand’s online identity. It’s not merely a platform for showcasing your products or services; it’s a pivotal element of your brand’s narrative, connecting you with your audience and shaping their perception. But what happens when the foundation of your […]
Introduction In a digital era where having an online presence can make or break a business, the recent news of Google’s business.site shutdown has sent ripples through the small business community. This pivotal moment serves as a reminder of the ever-changing digital landscape and the need for businesses to adapt swiftly. At BRANDefenders, we understand […]
Google is set to discontinue its Google Business Profiles platform’s website creation service in March 2024. Websites under this service, are recognizable by their business.site domain, offered companies a free option for establishing a basic online presence linked to their Google Business Profile. Following the shutdown, attempts to access these websites will be redirected to […]