Brand Building Is Worth It in the Long Run Long-term brand marketing is essential to achieve sustainable growth. If you only focus on sales, you may meet your sales goal, but you will have a customer that has no loyalty to your brand. They will buy your product once for a particular reason and may […]

A Small Business Branding Guide Branding is essential to building a small business because it establishes an image in your potential customers’ minds and helps build trust and loyalty. Many small business owners don’t understand branding and how it relates to marketing. They think creating an effective branding campaign takes too much time when they […]

Whether you have a thriving small business that you’re comfortable maintaining or have dreams of international distribution with a global clientèle, you need a brand strategy to support the longevity and durability of your business. 

Rebranding Your Business: How to Not Fail at It Rebranding can be a huge project, and more often than not, people who try to do this by themselves often fail. The main reason is that they underestimate everything that needs to be addressed. Here’s what to consider for a successful rebrand. There is a powerful […]