A Small Business Branding Guide
A Small Business Branding Guide Branding is essential to building a small business because it establishes an image in your potential customers’ minds and helps build trust and loyalty. Many small business owners don’t understand branding and how it relates to marketing. They think creating an effective branding campaign takes too much time when they […]
Brand Strategy and Why It’s Important
Whether you have a thriving small business that you’re comfortable maintaining or have dreams of international distribution with a global clientèle, you need a brand strategy to support the longevity and durability of your business.
Rebranding Your Business: How to Not Fail at It
Rebranding Your Business: How to Not Fail at It Rebranding can be a huge project, and more often than not, people who try to do this by themselves often fail. The main reason is that they underestimate everything that needs to be addressed. Here’s what to consider for a successful rebrand. There is a powerful […]
Social Media Marketing: Connecting with Your Customers
Social Media Marketing: Connecting with Your Customers Social media marketing isn’t just a “nice thing to do“ if you have time. Instead, it can spell the difference between success and failure for your business. About 3.8 billion people around the world use social media. This fact makes it an ideal advertising platform for any company […]
