Strategies for Small Business Online Advertising and PPC Campaigns
Overview of the Importance of Online Advertising for Small Businesses With the vast majority of consumers turning to the internet to find products and services, establishing a strong online presence is no longer optional—it’s essential. Online advertising offers an unparalleled opportunity for small businesses to reach their target audience, enhance brand visibility, and compete on […]
How Are Pay Per Click (PPC) And Search Engine Optimization (SEO) Different
Search engine marketing (SEM) is essential for modern brands. However, choosing the best strategy isn’t so straightforward. Are pay-per-click ads more effective? You’re paying, right? They must come with results. But wait – search engine optimization provides organic traffic. That sounds healthy. It sounds long-lasting. But is it free? Our guide explains all you need […]
How Does SEO Compare to Paid Results?
At BRANDefenders, we’re used to clients asking questions about how to optimize their search engine marketing (SEM) efforts. One of the most common questions we hear is, “What’s the difference between SEO and paid results?” While both are strategies for online marketing that center on helping you rank higher in search results, they differ greatly […]
The Basics of PPC Marketing
In digital marketing, you want to drive sales by generating leads while keeping costs as low as possible and profits high. Using a tactic with the word “pay” may not sound appealing. With so much focus on organic traffic in the digital marketing space, many are spending big money on optimization that still doesn’t convert. […]