What You Should Know About Search Engine Results Pages

Search Engine Optimization Pages (SERP)

There are billions of websites on the internet, but nothing is as crucial as the search engine results pages (SERPs) for brands and their marketing plans.  Search engine optimization specialists, along with PPC advertisers and anyone involved in SEM or search engine marketing, know the value of ranking on a SERP.  Google is the most […]

Top 10 Ways to Make Your LinkedIn More Noticeable

LinkedIn social media marketing

Top 10 Ways to Make Your LinkedIn More Noticeable Is your LinkedIn getting the attention it deserves? Whether you’re currently job hunting or happily employed, an up-to-date professional profile to list your work accomplishments and maintain your ever-expanding network is an immeasurably valuable asset for every member of the workforce. As hundreds of millions of […]

6 Social Media Practices for Better Reputation Management

Social media Practice

As a business owner, you know how important your online reputation is for the success of any company. When people hear about your brand, what do they think? Do they have a positive impression or are there some lingering questions and doubts floating around? No matter where you are in the process, managing your online […]

A Beginners Guide To SEO For Online Reputation Management

Website Optimization Beginners Guide To SEO

There are many different ways of marketing a business. From creative to strategic, everything you do to help grow and market your business helps you manage and make your brand successful. Reputation management plays a vital role in marketing. The perception others have of your business matters, and online reputation management is key to managing […]

Using TikTok To Your Company’s Advantage

Using TikTok for social media marketing

A couple of years ago, it was easy to write TikTok off as something for kids. A flash in the pan that didn’t concern “real” businesses. But that was before TikTok hit one billion monthly active users and digital marketing firms started offering TikTok packages that promised the moon and more. It’s clear that businesses […]

7 Effective Online Reputation Management Techniques

Online Reputation Management Techniques

Online reputation management (ORM) takes dedicated time and a great strategy to help mold and monitor what is being said about you and your business online.  With the growth of the internet over the last few decades, reputation management is becoming increasingly important. Just because you run a great business doesn’t mean that your reputation […]

Effective SEO Strategies To Drive Organic Traffic

Effective SEO Strategies

After you learn the basics of SEO, you may look for ways to level up your skills, learn additional technics, and drive more organic traffic to your website.  When launching a business, it is essential to learn some SEO basics. Keywords like keyword research, optimizing tags and titles, and creating optimized content are great places […]

The Difference Between Paid & Organic Content On Social Media

Maintaining and improving

Remember when social media first started? It quickly evolved from a platform to share photos and videos with friends to a significant influence in various markets.  Just as social media has evolved, so has its audience and the ways to influence and advertise for them. Before, when a business grew an organic following, there was […]

9 Ways ORM Helps in Digital Marketing

Digital Marketing

Online reputation management (ORM) is about understanding and influencing how the general public perceives a company, person, or other entity online. Professionals like those at BRANDefenders can help shape a brand’s image with a proper digital marketing strategy. This could be the perception of the brand itself, individuals, or particular products and services offered by […]

10 Tips to Improve Domain Authority

Increasing your websites domain

If you have a website to manage and maintain, you’re probably familiar with the concept of domain authority. The higher your website’s domain authority, the more likely it is to show up on the first page of search engine results, leading to greater traffic to your page. Raising your website’s domain authority is a great […]

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