Why use BRANDefenders for Reputation Monitoring?
BRANDefenders knows how important it is to know precisely what is being said about you online. That is why we have developed comprehensive monitoring software that will give you real-time alerts. All this while receiving superior reporting and analysis in an easy-to-use dashboard. We will also help guide you in your responses with a cost of service that aligns with your budget.
- Comprehensive Monitoring
- Real-Time Alerts
- Reporting and Analysis
- Easy to Use
- Response Guidance
- Competitive Pricing
A disgruntled former employee had launched an attack campaign with bogus reviews and complaints on various consumer review sites. These were very small compared to all of our positive real reviews, but they stood out and were causing damage. Brandefenders was able to get them removed and restore our rightful good reputation. Thank you again.
Lorraine McPherson
What is Reputation Monitoring?
Reputation monitoring refers to the process of actively monitoring and managing a person, organization, or brand’s online reputation. It involves tracking online mentions and feedback of the entity across various platforms such as social media, review websites, forums, and news outlets.
The main purpose of reputation monitoring is to identify any negative comments or reviews that may harm the entity’s reputation and to take appropriate action to mitigate their impact. This may involve responding to negative comments or reviews, addressing customer complaints, or seeking legal action in extreme cases.
Reputation monitoring can also be used to identify positive feedback and capitalize on it to improve the entity’s reputation further. For instance, BRANDefenders can promote positive reviews as social proof to attract more customers.
BRANDefenders uses specialized tools and software to automate the process of tracking online mentions. These tools can provide real-time alerts and analytics, making it easier for our team to respond promptly.
A survey by ReviewTrackers found that 53% of customers expect businesses to respond to negative reviews within a week.
The same survey by ReviewTrackers also found that 94% of customers said that negative content has convinced them to avoid a business.
Why You Need Reputation Monitoring
Reputation monitoring is an essential aspect of managing an entity’s online presence. By actively monitoring and managing their online reputation, brands can protect their image, improve customer trust and loyalty, and ultimately achieve their business goals.
Reputation Monitoring Benefits
- Protecting brand image
- Building trust and credibility
- Improving customer satisfaction
- Staying ahead of competitors
- Enhancing online presence
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