CASE STUDY - RESIDENTIAL COOLING SOLUTIONSALL YEAR COOLINGFlorida's leader in residential air conditioning services
All Year Cooling, a family-owned business established in 1973 and based in Coral Springs, Florida, is a trusted name in air conditioning services. With over 350,000 satisfied customers and more than 200,000 installations completed, the company specializes in AC installation, repair, maintenance, and duct cleaning for both residential and commercial clients. Serving South Florida from Homestead to St. Lucie County, All Year Cooling is committed to keeping homes and businesses comfortable year-round.
Renowned for their customer-first approach, All Year Cooling offers same-day installations and operates seven days a week. Their financing options make high-quality cooling solutions accessible to a wide range of budgets. As a Florida Power & Light (FPL) Participating Contractor, they guide customers in choosing energy-efficient systems, helping to lower energy costs while reducing environmental impact.
New Business Listings
Unwanted Autocompletes Suppressed
Market Data-Points Analyzed
Impressions From Articles Generated
ALL YEAR COOLING NEEDED MORE THAN AN AGENCY
THEY NEEDED:
- Increase in Online Visibility 61%
- INCREASE IN CUSTOMER ENGAGEMENT 18%
- INCREASE IN REPUTATION 100%
- INCREASE IN REVENUE OPPORTUNITIES 34%

INTELLIGENCE . STRATEGY . EXECUTIONOUR 5D MODEL IN ACTIONSEE HOW WE BUILD BRAND DEFENSIBILITY, RESILIENCY, AND ACCELERATION.
At the core of our strategy lies the 5D Model: Deploy, Drive, Defend, Defuse, and Direct. By leveraging this proven framework, we help our clients achieve brand defensibility, resiliency, and accelerated growth. See how we helped All Year Cooling achieve their goals.
When All Year Cooling sought to solidify its position as a leader in air conditioning services across South Florida, BRANDefenders stepped in with our Company Profile Management service. By creating and optimizing over 59 business listings, we ensured their brand presence was not only consistent but also highly visible across all major platforms. This foundational work boosted local search rankings, reinforced their credibility, and allowed them to dominate key search results, putting them top-of-mind for prospective customers.
Through our Market Intelligence service, we analyzed search trends, identified emerging opportunities, and neutralized negative predictions in autocomplete and related searches. These insights allowed us to implement data-driven strategies that insulated All Year Cooling’s reputation while amplifying positive brand narratives. The result? A trusted, authoritative brand that resonates with customers and stays ahead of competitors online.
All Year Cooling did not utilize our Drive services, which focus on amplifying customer engagement and driving measurable growth through targeted campaigns. With tools like social media advertising, email marketing, and inbound campaigns, our Drive services are designed to generate leads, nurture customer relationships, and convert interest into action. By integrating these strategies, companies can unlock their full growth potential and create lasting connections with their audience.
To protect All Year Cooling’s reputation and ensure their continued dominance in the South Florida market, BRANDefenders implemented our Off-Page SEO and Reputation Monitoring services. Through strategic backlinking and third-party content placements, we strengthened their online authority while suppressing negative search results. Our monitoring tools worked continuously to identify and mitigate emerging threats to their brand image, ensuring only positive and accurate narratives surfaced in search results.
In addition, our Competitor Monitoring service provided valuable insights into industry trends and rival strategies, enabling All Year Cooling to stay ahead in a competitive market. By proactively identifying opportunities and vulnerabilities, we equipped their team with actionable intelligence to maintain their trusted reputation and adapt to market shifts. Together, these efforts created a robust defense, solidifying All Year Cooling’s position as the go-to name for air conditioning services in South Florida.
All Year Cooling partnered with BRANDefenders to address damaging narratives and restore their trusted reputation through our Reputation Management and Brand Repair Campaigns. By crafting and disseminating positive, high-quality content, we reshaped public perception and rebuilt trust in their brand. This proactive approach not only repaired their image but also reinforced their market position as a reliable leader in air conditioning services.
To further protect their reputation, we employed Content Suppression and Autocomplete Deindexing strategies to eliminate harmful search predictions and suppress negative results. By targeting and removing terms like “bankruptcy” from autocomplete and related search queries, we created a cleaner, more accurate digital presence. These efforts ensured that prospective customers encountered only the positive and trustworthy aspects of All Year Cooling’s brand, safeguarding their growth and credibility in a competitive industry.
All Year Cooling partnered with BRANDefenders to streamline their marketing efforts and align their business objectives through our Fractional CMO and Strategic Marketing Planning services. Acting as an extension of their leadership team, we provided high-level marketing expertise and actionable strategies without the overhead of a full-time CMO. This guidance ensured their marketing initiatives were cohesive, data-driven, and targeted toward sustainable growth.
Through comprehensive strategic planning, we identified key opportunities to amplify All Year Cooling’s brand presence while addressing market challenges. From refining messaging to optimizing marketing budgets, our tailored approach ensured every campaign delivered measurable results. By leveraging our expertise, All Year Cooling gained the clarity and direction needed to maintain their leadership position in South Florida’s air conditioning market.