BRANDefenders partnered with GL Homes to “Deploy” their brand effectively in the competitive real estate market. Leveraging our Market Intelligence services, we conducted in-depth keyword research and competitor analysis to identify untapped opportunities and refine their digital strategy. This approach ensured that every piece of content and optimization effort was strategically aligned to maximize visibility and drive meaningful engagement.

In addition, our Company Profile Management services helped elevate GL Homes’ online reputation across key platforms. By monitoring and optimizing profiles like BBB, Glassdoor, and Google My Business, we significantly improved their ratings and ensured consistency across all locations. These efforts not only bolstered GL Homes’ credibility but also provided a strong foundation for continued growth and customer trust in their brand.

BRANDefenders worked with GL Homes to “Drive” their brand forward through our strategic On-Page SEO and Content Marketing services. By optimizing their website’s structure and on-page elements, we improved search engine rankings for high-value keywords, driving targeted traffic to their site. Our efforts included refining meta tags, improving internal linking, and ensuring their content aligned with best SEO practices, resulting in a significant increase in organic visibility.

Through our Content Marketing services, we published 58 editorials and 24 press releases tailored to engage their target audience and establish GL Homes as a trusted leader in the real estate industry. Each piece was crafted with SEO optimization to rank for relevant keywords while showcasing the company’s unique offerings. These efforts not only boosted web traffic but also strengthened their brand authority, positioning GL Homes for sustained growth in a competitive market.

BRANDefenders collaborated with GL Homes to “Defend” their brand against online challenges using our Off-Page SEO and Reputation Monitoring services. Through strategic backlink building and third-party content creation, we enhanced GL Homes’ domain authority and cleaned up search engine results pages (SERPs). Over the course of the campaign, our efforts led to a 23.2% increase in referring domains and a 13.7% boost in backlinks, solidifying their online presence and improving visibility for positive content.

Our Reputation Monitoring services ensured GL Homes maintained a strong and trustworthy online image. By closely tracking reviews, search suggestions, and SERPs, we quickly addressed and suppressed negative content, such as autocomplete phrases like “GL Homes lawsuit.” Additionally, we worked to improve ratings across key platforms, elevating their BBB score from 1.63 to 4.3 and boosting Glassdoor and Birdeye ratings significantly. These efforts provided GL Homes with a resilient and positive digital reputation, ensuring customer trust and brand integrity.

BRANDefenders partnered with GL Homes to “Defuse” threats to their online reputation through our Reputation Management, Negative Content Resolution, Negative Review Resolution, Brand Repair, and Autocomplete Deindexing services. By addressing critical pain points, such as negative search results and damaging reviews, we transformed GL Homes’ digital presence. Our team effectively suppressed harmful content, including search phrases like “GL Homes lawsuit” and “do not buy GL Homes,” ensuring that only positive and brand-aligned content appeared in search results.

As part of our Autocomplete Deindexing efforts, we successfully removed negative autocomplete suggestions that could mislead potential customers, creating a clean and positive user experience. Simultaneously, we resolved unfavorable reviews across platforms like BBB and Birdeye, raising GL Homes’ BBB rating from 1.63 to 4.3 and delivering similar improvements across other platforms. Through these integrated services, we not only addressed existing issues but also fortified GL Homes’ reputation for the future, solidifying trust and credibility with their audience.

BRANDefenders collaborated with GL Homes to “Direct” their brand’s growth through our Strategic Marketing Planning and Brand Strategy services. By developing a customized marketing roadmap, we provided GL Homes with clear, actionable strategies to enhance their market presence and engage their target audience effectively. This included identifying key opportunities in the competitive landscape and crafting tailored plans to achieve both short-term goals and long-term success.

Our Brand Strategy services focused on strengthening GL Homes’ position as a trusted leader in luxury homebuilding. By refining their brand messaging and ensuring alignment across all channels, we helped GL Homes present a cohesive, compelling narrative to their audience. These efforts not only reinforced their reputation but also empowered their team with the strategic direction needed to drive future growth and innovation in the real estate market.