CASE STUDY - PREMIUM BEAUTY PRODUCTSYOUNIQUEA leader in empowering women through innovative beauty solutions
Younique, founded in 2012 by Derek Maxfield and Melanie Huscroft, is a pioneering beauty brand committed to uplifting, empowering, and validating women across the globe. With an extensive range of high-quality, easy-to-use beauty products, Younique caters to diverse skin types, tones, and beauty needs. Known for its innovative approach to direct selling, Younique has redefined the beauty industry by blending eCommerce with social selling, enabling anyone with a smartphone and a passion for beauty to start their own business.
Deeply rooted in its mission to support women, Younique takes pride in giving back. Through its Younique Foundation, the company donates 100% of net profits to causes that support survivors of sexual abuse and empower women to thrive. With a global presence spanning multiple countries and a vibrant community of independent presenters, Younique continues to revolutionize the beauty space while staying true to its mission of creating confidence, connection, and lasting change in the lives of women everywhere.
PDPs Optimized
Negative Views Deindexed
Keywords Researched
%
Reduction In Negative Autocompletes
YOUNIQUE NEEDED MORE THAN AN AGENCY
THEY NEEDED:
Younique, a global leader in beauty and skincare, faced challenges in expanding its market reach while protecting its online reputation in the highly competitive direct sales industry. Known for its innovative and empowering beauty solutions, Younique sought to build a stronger digital presence, suppress negative content, and amplify its brand story. Their goal was to continue fostering community trust and uplifting women worldwide while ensuring their digital footprint accurately reflected the quality and values of the brand
In twelve months, BRANDefenders implemented a tailored, multi-layered strategy addressing Younique’s unique needs. By combining SEO campaigns, content creation, and advanced reputation management techniques, we delivered impactful results. These efforts included creating high-ranking product pages, publishing positive press and reviews, and deindexing harmful content. Our strategic approach helped secure Younique’s position as a trusted beauty brand while increasing consumer confidence and overall market visibility.
- Improvement in Consumer Affairs Score 94%
- Reduction in Negative Site Errors 94%
- Increase in Positive Keyword Rankings 78%
- Improvement in Consumer Sentiment Scores 88%
INTELLIGENCE . STRATEGY . EXECUTIONOUR 5D MODEL IN ACTIONSEE HOW WE BUILD BRAND DEFENSIBILITY, RESILIENCY, AND ACCELERATION.
At the core of our strategy lies the 5D Model: Deploy, Drive, Defend, Defuse, and Direct. By leveraging this proven framework, we help our clients achieve brand defensibility, resiliency, and accelerated growth. See how we helped Younique achieve their goals.
Younique, a global leader in beauty and skincare, partnered with BRANDefenders to refine and amplify their brand through our Deploy suite of services. By utilizing Brand Identity development, we ensured Younique’s values of empowerment and innovation were reflected across all touchpoints, crafting a cohesive image that resonated with their global audience. Through Market Intelligence, we analyzed industry trends and consumer behavior to position Younique as a trusted leader in the beauty industry, targeting key demographics with precision.
Our Website Development services further strengthened Younique’s online presence by creating an engaging, user-friendly platform designed to elevate customer experience and boost conversions. The redesigned website not only showcased their high-quality product lines but also integrated SEO strategies that enhanced visibility for targeted keywords like “Younique collagen” and “Younique makeup.” This holistic approach helped Younique solidify its reputation as a trailblazer in the beauty industry while fostering deeper connections with its audience.
Younique partnered with BRANDefenders to elevate its online presence and drive brand growth through our Drive suite of services. Utilizing On-Page SEO, we optimized Younique’s website to improve search engine rankings for key terms like “Younique collagen” and “Younique makeup.” By refining metadata, improving site structure, and enhancing keyword targeting, we ensured Younique’s products appeared prominently in search results, driving more organic traffic to their site and increasing visibility among potential customers.
Through our Content Marketing services, we amplified Younique’s brand narrative by publishing high-quality articles and product-driven content across platforms with strong domain authority. These efforts positioned Younique as a thought leader in the beauty space while creating meaningful engagement with their target audience. Together, these strategies not only boosted website performance but also strengthened Younique’s connection with its global customer base, reinforcing its reputation as an innovative beauty brand.
Younique turned to BRANDefenders to safeguard its reputation and strengthen its brand through our Defend suite of services. Leveraging Off-Page SEO, we developed a robust backlink strategy to enhance Younique’s search rankings and push positive content to the forefront of search results. This proactive approach suppressed harmful content and improved overall brand visibility, ensuring that Younique’s digital presence reflected its core values of empowerment and innovation.
Our Reputation Monitoring and Crisis Protection Management services provided Younique with real-time insights into potential threats and a framework to mitigate risks before they escalated. By tracking sentiment across digital platforms and addressing negative mentions with precision, we helped maintain Younique’s trusted image in the highly competitive beauty industry. Together, these strategies fortified Younique’s online reputation, allowing the brand to confidently grow while maintaining the trust and loyalty of its global audience.
Younique partnered with BRANDefenders to address online challenges and protect its brand integrity through our Defuse suite of services. By implementing Reputation Management and Negative Content Resolution, we mitigated harmful narratives and restored trust in Younique’s brand. Through strategic outreach and targeted campaigns, we resolved critical issues, ensuring that Younique’s messaging reflected its commitment to empowering women and delivering high-quality beauty products.
Our efforts extended to Negative Review Resolution and Brand Repair Campaigns, which improved customer sentiment and boosted consumer trust. Additionally, through Content Suppression and Autocomplete Deindexing, we successfully removed damaging search suggestions and harmful content from the digital landscape. These comprehensive strategies not only repaired Younique’s online reputation but also reinforced its standing as a trusted global leader in the beauty industry, ensuring sustainable growth and a positive digital footprint.
Younique partnered with BRANDefenders to align its brand with a clear and focused vision through our Direct suite of services. Acting as a Fractional CMO, we provided strategic leadership to guide Younique’s marketing initiatives, ensuring alignment with its business objectives. With Strategic Marketing Planning, we developed actionable roadmaps that enabled Younique to leverage its strengths, target key markets effectively, and drive sustained growth in a competitive beauty industry.
Our expertise in Website Compliance ensured Younique met global standards for privacy and security, building trust with its digital audience. Additionally, we delivered Team Leadership and Training to empower internal teams with the tools and skills needed to execute a robust Brand Strategy. This comprehensive approach gave Younique the strategic direction and operational efficiency it needed to elevate its brand, enhance customer relationships, and remain a global leader in the beauty space.