Discover Marketing Terms with Our Glossary

Are you struggling with marketing jargon? Don’t worry, this glossary will help enrich your marketing vocabulary! Peruse our comprehensive list of commonly used marketing terms and concepts. From A/B testing to ROI, we have it all covered in simple and clear language. Make informed decisions for your brand with a better understanding of marketing.



Ad Frequency

The number of times an advertisement is shown to the same user within a specific period.

Ad Network

A platform that connects advertisers to websites that want to host advertisements.

Cost Per Action

A pricing model where advertisers pay for each specified action (like a purchase or form submission) linked to the advertisement.

Cost Per Click

The cost an advertiser pays each time a user clicks on an ad.

Cost Per Lead

The cost an advertiser pays for each lead generated from an advertisement.

Cost Per Thousand

The cost per 1,000 impressions of an advertisement.

Demand-Side Platform

A system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

Display Advertising

A type of online advertising that comes in several forms, including banner ads, rich media, and more.

Programmatic Advertising

The use of software to buy digital advertising, as opposed to traditional processes including human negotiation and manual insertion orders.

Reach and Impressions

Reach is the number of unique users who see your ad, while impressions are the number of times your ad is displayed.


Online advertising strategies that involve showing ads to users who have previously visited your website, to encourage them to return.

Search Advertising

A method of placing online advertisements on web pages that show results from search engine queries.

Out-of-Home or Outdoor Advertising

Advertising that reaches the consumers while they are outside their homes, such as in transit, in commercial locations, or in specific business areas.

SEO & Website Optimization


The portion of a web page that is visible without scrolling.

Canonical URL

The preferred URL for a page, used to prevent duplicate content issues in SEO.

Conversion Pixel

A specific type of tracking code that triggers when a conversion occurs, allowing for measurement and data collection.

Core Web Vitals

A set of specific factors that Google considers important in a webpage’s overall user experience.

Domain Authority

A score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs).


A framework used by Google to assess the quality of web pages and their content.

Google Search Console

A web service by Google which allows webmasters to check indexing status and optimize the visibility of their websites.

Keyword Cannibalization

When multiple pages of the same website compete for the same or similar keywords, potentially diluting the SEO effectiveness.

Keyword Research

The process of researching popular search terms people enter into search engines and include them strategically in your content.

Link Building

The process of acquiring hyperlinks from other websites to your own, a crucial part of SEO.

Log File Analysis

The process of examining the server logs to understand traffic patterns, search engine crawl behavior, and technical issues.

Long-Tail Keywords

Longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase.

Meta Description

A brief description of a page’s content that appears below the title in search engine results.

Off-Page SEO

Actions taken outside of your own website to impact your rankings within search engine results pages (SERPs), including link building and promotion methods.

On-Page SEO

SEO techniques that involve optimizing elements on your own website to improve search ranking, like content, HTML, and site architecture.

Page Speed

The amount of time it takes for a webpage to load.


A file used to instruct web crawling bots about which areas of the website should not be processed or scanned.

Schema Markup

Code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users.

Search Engine Optimization (SEO)

The practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO Keywords

Words or phrases of significant importance that help search engines determine the content of your website.

SERP (Search Engine Results Page)

The page displayed by a search engine in response to a user’s search query.

Site Migration

The process of making substantial changes to your website that can significantly affect search engine visibility — such as changing the site’s structure, location, or content.

Title Tags

HTML elements that specify the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result.

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