Are you struggling with marketing jargon? Don’t worry, this glossary will help enrich your marketing vocabulary! Peruse our comprehensive list of commonly used marketing terms and concepts. From A/B testing to ROI, we have it all covered in simple and clear language. Make informed decisions for your brand with a better understanding of marketing.
The number of times an advertisement is shown to the same user within a specific period.
A platform that connects advertisers to websites that want to host advertisements.
A pricing model where advertisers pay for each specified action (like a purchase or form submission) linked to the advertisement.
A system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
A type of online advertising that comes in several forms, including banner ads, rich media, and more.
The use of software to buy digital advertising, as opposed to traditional processes including human negotiation and manual insertion orders.
Reach is the number of unique users who see your ad, while impressions are the number of times your ad is displayed.
Online advertising strategies that involve showing ads to users who have previously visited your website, to encourage them to return.
A method of placing online advertisements on web pages that show results from search engine queries.
Advertising that reaches the consumers while they are outside their homes, such as in transit, in commercial locations, or in specific business areas.
The preferred URL for a page, used to prevent duplicate content issues in SEO.
A specific type of tracking code that triggers when a conversion occurs, allowing for measurement and data collection.
A set of specific factors that Google considers important in a webpage’s overall user experience.
A score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs).
A web service by Google which allows webmasters to check indexing status and optimize the visibility of their websites.
When multiple pages of the same website compete for the same or similar keywords, potentially diluting the SEO effectiveness.
The process of researching popular search terms people enter into search engines and include them strategically in your content.
The process of acquiring hyperlinks from other websites to your own, a crucial part of SEO.
The process of examining the server logs to understand traffic patterns, search engine crawl behavior, and technical issues.
Longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase.
A brief description of a page’s content that appears below the title in search engine results.
Actions taken outside of your own website to impact your rankings within search engine results pages (SERPs), including link building and promotion methods.
SEO techniques that involve optimizing elements on your own website to improve search ranking, like content, HTML, and site architecture.
A file used to instruct web crawling bots about which areas of the website should not be processed or scanned.
Code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users.
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Words or phrases of significant importance that help search engines determine the content of your website.
The page displayed by a search engine in response to a user’s search query.
The process of making substantial changes to your website that can significantly affect search engine visibility — such as changing the site’s structure, location, or content.
HTML elements that specify the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result.
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