It’s no secret that in today’s business world, having a good reputation is essential. In the age of social media and online review sites, it’s easier than ever for unhappy customers to spread the word about your business.
That’s where a reputation management company like BRANDefenders comes in. We work to protect and improve a company’s image online.
Reputation Management: What is It?
Reputation management is identifying, monitoring, and influencing an organization’s or individual’s public perception. In today’s digital world, where information is readily available and easily shared, it’s more important than ever for companies and individuals to be proactive about managing their reputations.
Reputation management can be complex and time-consuming, but it’s essential for businesses and individuals who want to maintain a positive public image. Different reputation management strategies can get implemented depending on the organization’s or individual’s goals and resources.
Some everyday reputation management activities include monitoring online mentions, responding to negative reviews and feedback, proactively managing customer relationships, and investing in search engine optimization (SEO) to improve visibility in search results.
While reputation management often gets associated with something businesses need to do, it’s also essential for individuals to be aware of their reputations. In today’s digital age, where prospective employers can easily research job candidates online, it’s necessary to make sure your online presence reflects the kind of professional you are. Additionally, individuals should be aware of what information about them is available online and take steps to control their digital footprint.
If you’re concerned about your reputation or looking for ways to improve your public image, consider working with a reputable reputation management company like BRANDefenders. We specialize in helping businesses, and individuals protect and enhance their reputations through various services, including online monitoring, crisis response, SEO optimization, and more.
Why Does Reputation Management Matter?
It’s a fact that our society has become increasingly digitized. According to a recent study, nearly two-thirds of the world’s population now uses the internet (62.5%). This data indicates that more and more people are using the internet to find information about products, services, and companies.
Some of the first places potential consumers will look are Google and online review sites. And what they’re going to find there makes up their perception of you online. Your online reputation is the sum of all the information available about you or your company on the internet, and it matters because it can significantly impact your bottom line.
Consider this: 79% of consumers mention that they trust online reviews as much as personal recommendations from friends and family. In addition, 40% of consumers say they avoid companies with negative online reviews. And 68% of consumers say they have read a positive review about a company and considered doing business with them.
These statistics show just how important it is to have a positive online reputation. A bad online reputation can cost your company, customers, revenue, and potential investors.
On the other hand, an excellent online reputation can do wonders for your business. It can help you attract new customers, get better deals from suppliers, and even raise capital from investors.
Here are some things you can expect when hiring a reputation management company like BRANDefenders to handle your business’s ORM needs.
Increase in Revenue
As a business owner, you always look for ways to increase profits. Hiring a reputation management company is one way to do this. An established company like BRANDefenders can help you increase profits by improving your online visibility and increasing your positive reviews.
BRANDefenders is a digital marketing agency that specializes in services like reputation management to help businesses increase their revenue. We have a team of experts who will work with clients to create a custom plan to improve online visibility and increase positive reviews.
Improving Your Online Visibility and Credibility
A reputation management company can help create and maintain a positive online presence. Doing this includes ensuring that your website is visible in search engine results and that your social media accounts are active and engaging. A positive online presence will attract more customers and leads, ultimately increasing sales and profits.
Monitoring and Increasing Your Positive Reviews
A reputation management company can help you protect your good name from negative reviews and comments. BRANDefenders does this by monitoring the internet for mentions of your business and responding quickly and effectively to any negative feedback.
Prompt and sincere responses will help prevent potential customers from being turned off by bad reviews and make it more likely that they’ll do business with you if they see that you’re proactive about managing your online reputation.
Customer Dissatisfaction Resolution
A reputation management company can help you quickly and efficiently resolve customer complaints. This tactic includes dealing with angry customers, handling refund requests, or any other issues that might arise.
You’ll avoid losing customers or damaging your reputation by resolving these issues quickly. Again, this will lead to increased profits over time.
Boost Search Engine Ranking
Internet users today are more tech-savvy than ever before. They know how to find the information they need when they need it, and they’re not afraid to share their opinions with the world.
A good reputation management company can help you improve your search engine rankings and ensure that your company’s name comes up first when potential customers are looking for information about your industry.
How Search Engine Ranking Works
A reputation management company will first conduct a thorough analysis of your online presence. It includes looking at your website, social media accounts, and other online properties you control.
Once they understand your current situation, they’ll develop a strategy for improving your search engine rankings. For example, it might involve optimizing your website for specific keywords, building links to your site, or creating social media content that helps you rank higher in search results.
Implementing these tactics can take time and effort to do. But, a reputable company like BRANDefenders will have the experience and resources necessary to finish the job quickly and effectively.
In most cases, you can expect a noticeable improvement in your search engine rankings within a few months of hiring a reputation management company. And, as your positioning increases, so will the number of people who see your business when they’re searching for information online.
Local SEO Boost
A good reputation management company will know how to ensure your business ranks high in local search results. A few key things go into improving local SEO, and a reputable company will check off these boxes.
First, they’ll make sure your website gets optimized for local search. Local optimization involves including your city and state in your website title tags and meta descriptions and ensuring your NAP (name, address, and phone number) is on every critical page of your site and platforms.
Next, they’ll build citations for your business on popular directories like Yelp, Google Business Profile, and Bing Places. These citations help search engines verify that your business exists and its location is where you say it is. The more sources you have from high-quality directories, the higher your ranking in local search results.
Finally, a good reputation management company will help you get reviews from happy customers. Verified ratings are one of the most critical factors in local SEO, so it’s essential to have a steady stream of positive reviews.
Improve Employee Attraction
A well-run reputation management company can help you attract better employees in 2024 and beyond. By taking proactive steps to improve and protect your online reputation, you’ll improve your hiring success rate and reduce the cost of recruiting new employees.
Job seekers increasingly use the internet to research potential employers before applying. A recent study by CareerBuilder found that 64% of job seekers said they’d researched a company on the internet before accepting a job offer. And what they’re finding can significantly impact their decision to apply for a position with your company.
If you have no presence, ample negative reviews, or low ratings on popular job sites, talented candidates will likely choose to work for one of your competitors instead. On the other hand, if you have a solid online presence with positive reviews and ratings, you’re more likely to attract better employees.
In other words, your online reputation can make or break your ability to attract top talent. That’s where a reputable online reputation management company comes in. By monitoring your online presence and taking proactive steps to improve it, an online reputation management (ORM) firm like BRANDefenders can help you create an attractive online reputation for potential employees.
Get Ahead of the Curve by Hiring an ORM firm
Now that you know what to expect when hiring a reputation management company, it’s time to take action. If your business is struggling with negative reviews, low search engine rankings, or poor employee morale, hiring a reputable firm can help turn things around.
Online visibility and credibility are essential for success in today’s competitive marketplace. By partnering with a reputable reputation management company such as BRANDefenders, you can take control of your online presence and improve your bottom line