Navigating the Minefield of Social Media with Reputation Management
It can sometimes feel like walking through a minefield when navigating the social media world. A single mistake can have a negative impact on a person’s or a business’ reputation. Nowadays, almost everyone has a digital footprint, and what people post online greatly influences how others see them. The need for reputation management has emerged […]
Developing a Cohesive Brand Experience Beyond Logo Design
Every business has recognized the importance of branding in making their goods and services stand out in a crowded market. The majority of us can quickly identify recognizable logos like the swoosh from Nike or the golden arches from McDonald’s. These logos are significant, but have you ever questioned whether a brand is comprised of […]
The Importance of Developing a Strong Brand Identity
In the fast-paced digital age, your brand identity is one of the most important tools you can use to stand out from your competition. Establishing a distinct look, feel, and message for your business is essential in setting yourself apart from others operating in the same space. A strong brand identity will create recognition, trust, […]
4 Tips to Help Defend Your Brand And Grow Your Business
As an entrepreneur, your business is like a child. It’s something that you have worked hard to build and grow into success. Developing a brand identity is essential to business success, so why not do everything you can to protect and defend that brand? When establishing a marketing strategy for your brand, it is first […]
Expert Witness for Online Defamation Cases Richart Ruddie
One of our main Brandefenders and consultants, Richart Ruddie, who has been a pioneer in the online reputation management industry, provides expert witness testimony for online defamation cases. Experienced with doing detailed write ups for cases in Ohio, California, South Carolina, Georgia, and Florida covering unbiased opinions on the costs to clean up online negative […]
The Differences Between Maintaining and Improving Your Online Reputation?
Whether we like it or not, we’re all defined by our online reputations. With the increasing digitization of the marketplace, your online reputation is a keystone feature of your business. It’s vital to understand not only the importance of merely maintaining what you already have versus improving your online reputation. When looking at your online […]
How 3 Top Brands Handle Their Online Reputation
Everyone wants to learn from the best. In online reputation management, that means drawing lessons from industry leaders. In this article, we’ll examine some tools and tricks used by three giants in the soft drink space: Nestle, Coca-Cola, and Pepsi-Co. All three companies have weathered uncounted storms, emerging as titans in their respective fields. The […]
7 Marketing Strategies To Improve Your Brand Reputation
Creating and maintaining an online presence in today’s world is vital for growing your business. When consumers are looking for a product to purchase, one of the first things they do is a quick Google search. Although word-of-mouth advertising and information still exist, people often turn to the internet for information and product reviews about […]
How Does ORM Help Boost Your Brand?
No matter the size of your business, online reputation management is essential to boosting your brand. Now more than ever, people are using online searches to learn about a company before purchasing from them, going into their store, or using their service. If your brand is suffering online, it may be time to look into […]
10 Common PR Mistakes Made by Start-Up Companies
Starting a new company can be difficult. Burning the midnight oil, struggling to provide enough funds to stay above the bottom line, and exhausting all the resources available to get your feet off the ground. Many things go into building a new business, whether an eCommerce store, a brick-and-mortar store, or some type of service; […]