The Difference Between Paid & Organic Content On Social Media
Remember when social media first started? It quickly evolved from a platform to share photos and videos with friends to a significant influence in various markets. Just as social media has evolved, so has its audience and the ways to influence and advertise for them. Before, when a business grew an organic following, there was […]
How Does SEO Compare to Paid Results?
At BRANDefenders, we’re used to clients asking questions about how to optimize their search engine marketing (SEM) efforts. One of the most common questions we hear is, “What’s the difference between SEO and paid results?” While both are strategies for online marketing that center on helping you rank higher in search results, they differ greatly […]
Top 7 Social Media Platforms & How They Help Your Reputation
Social media was not as common a term 15 years ago as it is today; however, social media has revolutionized how we communicate, receive information, and the way that we interact with one another. What started as a way to share more about your life online has now become a part of our daily lives […]
5 Mistakes People Make Managing Their Own Online Reputation
Online reputation management is a crucial way to help boost your brand and maintain a positive image online. Managing your reputation online can be done in a few ways. Many companies, business owners, and individuals hire service providers like BRANDefenders to manage their online reputation. However, it’s possible to manage it on your own; it […]
How to Boost Your Social Media in Search Results
Social media has become one of the most important platforms and ways customers interact with their favorite brands. It also provides a valuable space for companies and brands to interact. However, since search engines do not directly take social media activity into account when ranking pages, it can be difficult to figure out how to […]
Managing Your Online Reputation vs. Hiring A Service
Having an online presence is more important than ever. With the continued growth of online communities and social media, managing your reputation online is critical to helping your brand succeed. Knowing where your brand stands and its online presence can be an overwhelming and daunting task. However, it is possible to manage, maintain, and grow […]
10 Common PR Mistakes Made by Start-Up Companies
Starting a new company can be difficult. Burning the midnight oil, struggling to provide enough funds to stay above the bottom line, and exhausting all the resources available to get your feet off the ground. Many things go into building a new business, whether an eCommerce store, a brick-and-mortar store, or some type of service; […]
The Do’s and Don’ts of Social Media
Brands need to stay active on social media to succeed in the digital age. Showcasing your brand’s unique features and voice is important but shouldn’t be done without following a few simple rules to guarantee your reputation is safe. Social media platforms are vital for connection, but the wrong move can tarnish a reputation or […]
What Are Ripoff Reports, And How Do They Affect You?
How a company is perceived online has a major effect on its business. Online reviews are crucial to making or breaking a business based on building customer loyalty and support. Websites like Ripoff Reports can have this effect, but what exactly do they do that can be harmful to companies and businesses without lifting a finger? […]
How eCommerce Marketing is Used in 2022
When it comes to promoting your business and getting the audience, you need to earn a profit. The Internet is an indispensable resource that you must take advantage of. There are many different ways to spread the word about your enterprise online, and one of the most effective methods is using an eCommerce marketing strategy. […]