How Does SEO Compare to Paid Results?
At BRANDefenders, we’re used to clients asking questions about how to optimize their search engine marketing (SEM) efforts. One of the most common questions we hear is, “What’s the difference between SEO and paid results?” While both are strategies for online marketing that center on helping you rank higher in search results, they differ greatly […]
How to Boost Your Social Media in Search Results
Social media has become one of the most important platforms and ways customers interact with their favorite brands. It also provides a valuable space for companies and brands to interact. However, since search engines do not directly take social media activity into account when ranking pages, it can be difficult to figure out how to […]
Top Ten Most Recognized Brands in the World
As you glance down this round-up of the top ten most recognized brands worldwide, you may be surprised at the variation in the represented industries. However, while their products and services differ widely, there are certain similarities between the top ten brands in the world that hint at their secrets to success. One common factor […]
How Effective Is SEO? Here Are Some Digital Marketing Tips
If you’re familiar with the term SEO, you know it stands for search engine optimization — a strategy used to increase a website’s visibility on top search engines. However, you might be wondering why this digital marketing strategy is so effective and how you can profit from it. Learn everything you need to know about […]