How To Optimize Your Social Media Engagement
We live in the era of social media. Almost everyone nowadays has a social media account, and most of the population is active on multiple social media sites such as Instagram, Facebook, and Twitter. Social media is a great way to stay in touch with loved ones and let them know what’s going on in […]
6 Social Media Practices for Better Reputation Management
As a business owner, you know how important your online reputation is for the success of any company. When people hear about your brand, what do they think? Do they have a positive impression or are there some lingering questions and doubts floating around? No matter where you are in the process, managing your online […]
How Online Reputation Management Helps Grow Your Business
More and more businesses are being started each year, and according to the U.S. Small Business Administration, small to medium-sized businesses make up over 65% of new jobs each year. However, as many businesses are created, it can be challenging to scale and grow those businesses. Entrepreneurs have much to worry about, so hiring marketing […]
Reputation Management Vs. Crisis Management
Managing your brand and business is difficult, but it is possible when you understand all that goes into it. Whether it’s through crisis communication and management or reputation building, it’s essential to monitor what’s said about your business online. What’s The Difference Between Crisis Communication and Reputation Management? Crisis communication is a common term used […]
Online Reputation for Small Businesses
Upkeeping and managing your company’s online reputation is vital in today’s world, especially for those running small businesses. These small aspects can make or break your online reputation, from your website’s design to the number of positive reviews left by customers. No matter the industry, small businesses must be dedicated to maintaining their reputation online. […]
4 Tools To Help With Your Online Reputation Management
Monitoring and maintaining your online reputation can be a challenging task. With the digital age and the increase in online engagement, it seems to be getting harder and harder to manage what is being said about you and your business online. Because reputation is such a vital measure of success, it’s important to incorporate reputation […]
How 3 Top Brands Handle Their Online Reputation
Everyone wants to learn from the best. In online reputation management, that means drawing lessons from industry leaders. In this article, we’ll examine some tools and tricks used by three giants in the soft drink space: Nestle, Coca-Cola, and Pepsi-Co. All three companies have weathered uncounted storms, emerging as titans in their respective fields. The […]
12 Steps to Repair and Maintain Your Online Reputation
The rise of social media has made online reputation management one of the most important aspects of running a business. This comes with some ups and downs for modern-day business owners. Social media and other internet platforms can help your business reach a wider audience. Still, errors are more visible, and severe errors can cause […]
Social Media Privacy Usage & How It Affects Your Reputation
Over the last several years, social media sites have become a vital tool for connecting, communicating, networking, entertainment, and so much more. What you may not know is that your social media profile has the potential to help but also harm your online reputation. Today billions of people use social media sites like LinkedIn, Twitter, […]
3 Companies Who Have Excelled Because of Their Online Reputation
Online reputation management is a constantly evolving field. Learning from the best in the business is in any brand’s interests – that’s why at BRANDefenders, we conduct regular case studies into how the top brands protect their online reputation. Today we’re going to be looking at how 3 of the world’s biggest companies protect their […]