The Importance of Developing a Strong Brand Identity
In the fast-paced digital age, your brand identity is one of the most important tools you can use to stand out from your competition. Establishing a distinct look, feel, and message for your business is essential in setting yourself apart from others operating in the same space. A strong brand identity will create recognition, trust, […]
How Do SEO, SEM, and Social Media Compare?
SEO, SEM, and Social Media Marketing (SMM) are all search-related forms of digital marketing and are all highly relevant to your brand. With the sheer volume of websites on the internet (around 1.98 billion active sites), making sure that yours gets found by the right people requires that you use the right mix of strategies. […]
Why You Need a Reputation Management Company in 2024
These days, a company’s success and a strong online presence are nearly synonymous. Smartphones and digital navigation dominate the market, so it’s essential for business owners everywhere to implement targeted strategies to properly manage their company’s online reputation. Online reputation management is vital in allowing brands to fully optimize effective avenues for cultivating, expressing, and […]
Using TikTok To Your Company’s Advantage
A couple of years ago, it was easy to write TikTok off as something for kids. A flash in the pan that didn’t concern “real” businesses. But that was before TikTok hit one billion monthly active users and digital marketing firms started offering TikTok packages that promised the moon and more. It’s clear that businesses […]
The Effects Media Can Have On Your Reputation
Any mention of your name or business in the media, both online and in hard copy, has the power to make or break your reputation. The truth is that what you post on social media can significantly impact your personal and business status. It can be one of the most powerful tools in your reputation […]
How to Best Optimize Your Facebook Posts
Facebook has long been described as an advertiser’s dream. It has unparalleled reach, excellent advertising tools, and, famously, “social data.” We’ll come to that. The good news is that Facebook is a superb marketing platform. Your brand should be using it. However, just being there isn’t enough. You still need a consistent marketing strategy. You […]
Top 7 Social Media Platforms & How They Help Your Reputation
Social media was not as common a term 15 years ago as it is today; however, social media has revolutionized how we communicate, receive information, and the way that we interact with one another. What started as a way to share more about your life online has now become a part of our daily lives […]
How 3 Top Brands Handle Their Online Reputation
Everyone wants to learn from the best. In online reputation management, that means drawing lessons from industry leaders. In this article, we’ll examine some tools and tricks used by three giants in the soft drink space: Nestle, Coca-Cola, and Pepsi-Co. All three companies have weathered uncounted storms, emerging as titans in their respective fields. The […]
How to Boost Your Social Media in Search Results
Social media has become one of the most important platforms and ways customers interact with their favorite brands. It also provides a valuable space for companies and brands to interact. However, since search engines do not directly take social media activity into account when ranking pages, it can be difficult to figure out how to […]
12 Steps to Repair and Maintain Your Online Reputation
The rise of social media has made online reputation management one of the most important aspects of running a business. This comes with some ups and downs for modern-day business owners. Social media and other internet platforms can help your business reach a wider audience. Still, errors are more visible, and severe errors can cause […]