Managing Your Online Reputation vs. Hiring A Service

Managing your online reputation

Having an online presence is more important than ever. With the continued growth of online communities and social media, managing your reputation online is critical to helping your brand succeed.  Knowing where your brand stands and its online presence can be an overwhelming and daunting task. However, it is possible to manage, maintain, and grow […]

The Do’s and Don’ts of Social Media

The do's and don'ts of social media

Brands need to stay active on social media to succeed in the digital age. Showcasing your brand’s unique features and voice is important but shouldn’t be done without following a few simple rules to guarantee your reputation is safe. Social media platforms are vital for connection, but the wrong move can tarnish a reputation or […]

Social Media Privacy Usage & How It Affects Your Reputation

Social media privacy usage

Over the last several years, social media sites have become a vital tool for connecting, communicating, networking, entertainment, and so much more. What you may not know is that your social media profile has the potential to help but also harm your online reputation.  Today billions of people use social media sites like LinkedIn, Twitter, […]

10 Tips to Improve Domain Authority

Increasing your websites domain

If you have a website to manage and maintain, you’re probably familiar with the concept of domain authority. The higher your website’s domain authority, the more likely it is to show up on the first page of search engine results, leading to greater traffic to your page. Raising your website’s domain authority is a great […]

5 Brand Strategies You Need to Adopt Today

Online Brand Positioning

Commerce is increasingly moving into the ultra-competitive online space, and everything your customers say about your brand is stored forever online. Unfortunately, comments can be magnified a thousandfold with a single retweet. Brand management has never been more important to ensure your business thrives in this brave new world. BRANDefenders specializes in building brand strategies […]

Top 10 Most Controversial Brands In 2022

Most Controversial Brands

Not every brand receives the highest praise in customer reviews. While every company gets a bad review now and then, some companies are constantly under fire for bad business practices, poor marketing decisions, and allegations against higher-ups within the company. You can avoid ending up in the same position by learning about their mistakes and […]

Top Ten Most Recognized Brands in the World

top 10 Recognized brands

As you glance down this round-up of the top ten most recognized brands worldwide, you may be surprised at the variation in the represented industries. However, while their products and services differ widely, there are certain similarities between the top ten brands in the world that hint at their secrets to success. One common factor […]

How eCommerce Marketing is Used in 2022

eCommerce

When it comes to promoting your business and getting the audience, you need to earn a profit. The Internet is an indispensable resource that you must take advantage of. There are many different ways to spread the word about your enterprise online, and one of the most effective methods is using an eCommerce marketing strategy.  […]

How Effective Is SEO? Here Are Some Digital Marketing Tips

How effective is SEO

If you’re familiar with the term SEO, you know it stands for search engine optimization — a strategy used to increase a website’s visibility on top search engines.  However, you might be wondering why this digital marketing strategy is so effective and how you can profit from it. Learn everything you need to know about […]

Popular Review Sites To Boost Your Brand

Review Site to boost your brand

In this article we list some of the most popular review sites to boost your brand.If you’ve happened to glance over any recent reputation management case studies, news reports, or statistics, you’ll know how critical customer reviews are for your local SEO efforts and your company’s capacity to make organizational changes that benefit customers.  Increasing […]

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