Google is the first place billions of people worldwide look for answers to their big and little queries. If they’re lucky, they’ll locate them among the first pages.
As a result, websites at the top of Google’s search engine results pages receive 36.4 percent of the traffic that lower-ranked websites do not receive.
Search Engine Optimization (SEO) is a critical component of inbound marketing success, but when is your website genuinely optimized? The very best of the greatest?
Well, if you can’t get your website to appear on the top page of relevant keyword searches, you may not receive any traffic from search engines.
When someone searches for a certain phrase, Google returns 10 results on the first page. The findings are based on various metrics such as site speed, backlinks, bounce rate, and a slew of others.
So, if you can boost your Google reputation and get to the top of the first page of Google results, it may be a fantastic chance for you and your company.
But keep in mind that reaching the top is only half the battle: remaining on top isn’t easy. Essentially, your SEO success is determined by whether or not you can get your website into the top 10 and then whether or not you can keep it there.
Advantages Of A Higher Ranking
Enhances Business Authenticity
A rise in SERP (Search Engine Results Page) ranks improves your company’s capacity to generate traffic and leads and improves your audience’s perception of your company’s authenticity.
According to data, online users believe the first five websites at the top of the SERPs are among the more trustworthy firms in their field. It is essentially a psychological game that provides you the upper hand.
However, if you have a lot of competitors, staying on top might be challenging. So, whether you own a major corporation or a tiny local business, a higher rating will undoubtedly boost your company’s credibility.
As an inbound marketer, you should already be aware that the cost of generating leads through inbound marketing is low.
It is mostly because most of the leads generated by inbound marketers come directly from search engines. As a result, the higher your SERP, the more potential your firm has.
Top SERP ranks can significantly minimize your advertising expenditures. It also has a huge influence on your social media promotion.
However, one disadvantage of search engine marketing is that you may not obtain fast results. If there are a lot of competitors, you may have to wait a long time.
However, compared to other businesses such as large corporations, the success of your small business may be attributed mostly to search engines.
Produces A Business Image
A higher SERP signifies a more favorable picture in the eyes of potential customers. Because the internet is a competitive market for all inbound marketers, ranking at the top in a short time may not always be straightforward.
However, once you get a higher rating, success will follow you. However, to provide your company with a reputable image among clients and rivals, you will feel compelled to rank your website among the top 10 online results.
Better At The Top
Are you concerned about your present ranking? Take immediate measures to enhance your ranking position if this is the case.
Experts have demonstrated that your firm will grow 10 times faster than your competition if you can rank first. A web page that ranks on the first page of search results receives ten times the traffic of a website on page seven.
How To Track Your Google Reputation
1. Learn About The Google Algorithm
Although most of these changes aren’t publicly publicized, Google officials such as Gary Illyes and John Mueller admit that Google’s algorithm is continually changing.
While Google made large update announcements, the algorithm’s actual inner workings are still undisclosed. The vast bulk of the material is speculative from industry experts.
After all, if everyone knew exactly how to rank first without being penalized for using shortcuts or black hat SEO tactics, Google would not rank only the top results. Without putting in the effort, anyone could cheat their way to the top.
2. Understand Where You Stand In Google’s Eyes
It is critical to understand the strength of your website’s authority. It determines the entirety of your SEO approach.
The authority of your domain in the eyes of Google decides which keywords will generate the greatest traffic to your site.
If your site has high authority, you may go for challenging keywords that often bring in more traffic; however, if your domain is poor in SEO, you should go after keywords that bring in less traffic but are simpler to rank for by a weak domain.
Compared to fresher websites, older websites typically have greater authority and backlinks.
3. Keywords, Keywords, Keywords!
Keyword research is the process of identifying the best keywords for which we can easily rank to attract targeted visitors.
There are several free and paid programs available to assist you with this procedure, but for the benefit of the readers’ convenience, let’s look at how you may accomplish it for free:
First and foremost, Create a list of 15-20 keywords consumers could use to find your product or service.
Make careful to include keywords for both buyer intent and information intent. Each keyword must be at least three words long.
If two or more websites on page one have a lower DA than yours and less than five links to the pages, you have a strong probability of ranking for that term.
Repeat this method for each 20-30 keywords to determine which ones you should target. At the conclusion, you should have at least 5 keywords.
4. Create SEO-Friendly Content To Boost Your Google Reputation
Now that you’ve determined which keywords to target and what type of content to write for them, it’s time to get started.
Most likely, it is one of these two – a blog post or a product/service page – and the same SEO optimization criteria apply to both of these content categories.
Your URL should always include the main term you’re aiming for and should not be too lengthy.
The title’s main keywords
The title of your page/post should include your major keywords. Because Google evaluates synonyms equally, you can include synonyms in the title, but having anything completely unrelated is a terrible SEO strategy.
Include modifiers in the title
In the headline, modifiers such as best, top, cheapest, and so on assisting you in acquiring more visitors with less effort.
When searching online, many individuals add modifiers like these to your core keyword. Adding modifiers is not entirely required, but it is a convenient and simple technique to increase traffic.
Wrap the title in H1
Although WordPress automatically wraps titles in H1 tags, several themes rewrite this by default. Check whether this is the case with your site and make the necessary changes.
Make use of multimedia such as images and movies
Including photos and videos in your posts improves their appearance and enhances the amount of time a user spends on your site, which is beneficial to SEO.
In the H2 tag, there is a subheading
The H2 tag should contain all of your subheadings.
Connect to external resources
Linking to relevant external resources assists Google in better determining the content of your page and enhances the user experience.
alt text for an image
There should be an alt tag on every picture you use. Please don’t leave it empty.
Google has recently favored longer material over shorter ones. Aim for at least 1500 words on each page. To take it a step further, develop content based on Material Harmony briefs, highlighting exactly which subjects to add to your content to rank higher.
5. Add Links
For any page to receive traffic, it must be on Google’s main page. And, unless you have a massive site with heaps of authority, your page will require backlinks to be on the first page.
Internal and external links are the two sorts of links you should include on the page.
Internal links are links that lead to other pages on your website. These are the simplest to obtain, yet many people ignore this.
There are two advantages to employing internal links. Internal links not only assist your sites in climbing Google ranks, but they also retain visitors on your site longer, which is another Google ranking consideration.
External links (links from other websites) function similarly to votes. The higher your site ranks in Google, the more votes you have. Backlinks are still the most important ranking factor in Google. They are, however, difficult to come by on their own.
6. Analyze Google Ranking And Traffic
The next step is to begin tracking where your pages rank for their target keywords so that you can receive real-time feedback on your link-building activities.
As you create links, improve your content, boost your site speed, or make other adjustments to your site, the pages will either move up or stay in the same place, giving you insights into which activities are most beneficial to your SEO.
Using the change in ranking positions as feedback, you may increase your focus on actions that result in a rise in ranks while decreasing your focus on activities that result in no negative outcomes.
7. After the page has reached Page One, optimize it
After your page ranks on page one for the target keyword, new ranking variables such as click-through rate, dwell time, and so on will take effect.
To maintain your page on page one, you must not only continue to build links, but you must also accomplish the following:
Optimize the title tag and meta description to get the maximum Google clicks
These are the first two things a searcher sees before deciding to visit your page.
Title and meta tag optimization are like getting dressed up for a special occasion. People form opinions about you based on how you appear before visiting your page.
Assume you are in position 6, and you edit your title and meta description to make them more appealing than the websites ranking above you.
When Google notices that a page ranked in position 6 receives more clicks than higher-ranking pages, it will increase your page.
Increase dwell time
The time elapsed between when a person clicks on a search result and when they return from the website to the search results is called the dwell time. The longer people stay on your website, the better because Google considers a longer dwell time to indicate a good user experience.
Page material should be updated regularly
Users are happier with your content and stay on your site longer if you regularly update the page with up-to-date information.
Make the content visually appealing
It is simpler for readers to digest anything on the page if the website is visually appealing and well-designed. And if people find the information simple to digest, they are more likely to stay on the page and read it all the way through.
The Bottom Line
That’s it — seven simple steps to a first-page position on Google. It’s important to note that I stated “simply” rather than “easily” because ranking on Google is no longer easy.
But if you work hard enough, you can surely do it. To rank on Google these days, you must put in a lot of regular hard effort, but the results are well worth it.
Finally, search engine ranking is a must-have for any inbound marketer. Work a little harder if you haven’t yet appeared on the first page of Google results. Then you will be successful in boosting your Google reputation.