Specialized Media Coverage

Getting your content published on a high authority site can have numerous benefits for your business or personal brand. It can help to improve your visibility, credibility, and reputation, as well as generate new leads and improve your search engine rankings.
cactus in circle

High-Level Content

Our Network

BRANDefenders is proud to have a network of journalists and influencers across multiple industries that can help you get the media coverage you are seeking. Using our experience and expertise, we create high-level content placed through strategic planning on industry-leading sites. Additionally, we provide regular reports detailing your media coverage and its impact on your brand.

Articles Attract Decision Makers

According to a study by the Content Marketing Institute, 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement.
3 %
According to a study by Moz, having backlinks from high-authority sites is one of the most important factors that can improve a website's search engine rankings.
# 1
According to a HubSpot study, companies that increased their number of guest posts by 1-2 per month saw a 30% increase in leads.
1 %
A survey by Search Engine Journal reported that over 60% of readers find a brand more credible after reading custom content on a trusted site.
1 %

Why You Need Specialized Media Coverage

Getting your content published on a high authority site can have numerous benefits for your business or personal brand. It can help to improve your visibility, credibility, and reputation, as well as generate new leads and improve your search engine rankings.

Build Credibility

Building credibility establishes trust, fostering customer loyalty and driving long-term business success.

Increase Visibility

Increased visibility attracts more customers, expands market reach, and drives business growth exponentially.

Drive Engagement

Driving engagement strengthens customer connections, fosters loyalty, and fuels sustained business growth and success.

Increase Sales

Increased sales elevate revenue, fuel growth, and ensure sustained business prosperity and competitiveness.

What Is Specialized Media Coverage?

Specialized media is when BRANDefenders creates content to be published on a website that is considered a trusted and credible source of information in its respective industry or niche. These sites have a large, relevant, and engaged audience.  By promoting this high-quality content that is well-researched and well-written, with we position your brand as a thought leader in your industry.

Our specialized media partner sites are across a wide variety of industries.  For example, news publications such as The New York Times, CNN, or The Guardian are generally considered high-authority sites. Within tech, sites such as TechCrunch or Wired are often recognized as high-authority sources of information. In the business and marketing world, Forbes, Harvard Business Review, and Moz are among the high-authority sites.

Specialized media sites play an important role in providing trustworthy and credible information to their audience. They are recognized as authoritative sources of information within their respective industries or niches, and being featured on a high authority site can lend legitimacy and credibility to a business or individual.


A high domain authority site is a website recognized by search engines as having a high level of expertise, authoritativeness, and trustworthiness. This is often reflected in higher search rankings and a greater ability to influence audience behavior.

Publishing content on high DA sites can significantly boost your content’s visibility, enhance its credibility, and improve your website’s own search engine ranking due to the quality backlinks and increased traffic.

You can use tools like Moz’s Domain Authority Checker, SEMrush, or Ahrefs to assess the DA of sites. It’s also important to research and understand which sites are influential in your specific niche.

Requirements vary but generally include original, high-quality content, adherence to the site’s guidelines, a professional tone, and often, content that provides unique value or perspective.

Tailor your content to match the style and audience of the high DA site, ensure it is well-researched and error-free, and follow the site’s submission guidelines closely.

This depends on the site. Some high DA sites accept guest posts for free, while others might charge a fee for publishing or require a reciprocal arrangement.

Yes, publishing on high DA sites can improve your SEO by providing quality backlinks to your site, enhancing your online reputation, and increasing your content’s visibility.

The frequency depends on your resources and goals. Regular publishing can establish authority, but even occasional posts can be beneficial. Focus on quality over quantity.

High DA sites often prefer unique, insightful, and well-researched articles, case studies, infographics, or data-driven content that offers value to their readers.

You can measure the impact by tracking metrics such as referral traffic to your website, changes in your own site’s DA, backlink quality, and any increase in leads or conversions attributed to the guest post.

Happy Client

Customer Testimonial

Google G red yellow green and blue
“They have helped my company with SEO and ORM, as well as Google Ads. They have consistently delivered the results I need and have made a huge difference in my business and marketing work. Highly recommend them.”
Scott Carroll

Similar Services

Get more value by bundling with these similar services

Brand Development

Helps you establish and enhance your brand’s online presence

Paid Advertising

Deploy paid media advertising campaigns

Social Media Marketing

Develop and implement social media marketing strategies

🍪 Cookie Policy

We use cookies to enhance your browsing experience. By continuing to use this site you agree to our use of cookies. To learn more about how we use cookies, please see our Cookie Policy.