Take a Look under the hood
ABOUT
OUR FIRM
Our Story
A NEW BEGINNING
BRANDefenders started from the idea of giving companies and individuals a chance to tell their own story in a world where anyone can define your brand from the comfort of their home. With expertise in both online reputation management and next-gen digital marketing, we know how to create, grow, protect, rebuild, and sell your brand.
If you are tired of agencies and are looking for a partner to help you reach your goals, BRANDefenders separates itself from other companies by providing you with a team of expert individuals who act as a part of your team. Not as an agency.
INNOVATIVE SOLUTIONS
Every brand is unique, and so are its challenges. At BRANDefenders, we develop customized strategies tailored to your specific needs, whether it’s protecting your online reputation, amplifying your message, or creating a powerful digital presence
EXPERTISE YOU CAN TRUST
With years of experience across industries, our team combines proven methodologies with the latest tools and technologies to deliver measurable results. From crisis management to brand development, we’ve mastered the art of transforming challenges into opportunities for growth.
FOCUSED ON RESULTS
Your success is our priority. Every project we undertake is driven by a clear goal: achieving impactful and lasting outcomes. Whether it’s increasing visibility, improving customer sentiment, or boosting engagement, our results speak for themselves.
CORE COMPETENCIES: WHO WE ARE
BRANDefenders isn’t a marketing agency—it’s a brand improvement and growth firm built by entrepreneurs for entrepreneurs. Founded by a serial entrepreneur and backed by investors with billions in assets, our leadership team is made up of C-suite executives who’ve walked the talk: starting, growing, scaling, and exiting their own companies. This unique experience positions us as more than marketers—we’re experts in building defensibility, resilience, and scalability for brands in competitive, high-stakes markets. When you work with BRANDefenders, you’re partnering with people who know what it takes to thrive, not just survive.
WE ARE ENTREPRENEURS
We believe the best way to understand the challenges of those we serve is to have walk in their shoes, or to have walked in their shoes. Our leadership team didn’t start their careers in marketing. They built their own businesses, learned valuable lessons, figured out how to launch products, deliver services, scale the business, and exit their businesses. This has allowed them collectively to have started dozens of personal brands with a combined valuation in the billions. Our team is passionate about helping those we partner with.
WE ARE RESILIENT OPERATORS
As a business owner or high-profile individual, there are times that weak areas of your business may become highlighted with unhappy reviews, lawsuits, or competitor defamation or mispresentation. Our team understands what it feels like to have this noise interupt valuable operating time. We build defensive solutions to build immunity and insulation around your brand online, while helping your team implement needed processes to mitigate risk in the future.
WE ARE INVESTORS AND SCALERS
Let’s be honest, there are many ways to scale a business. For some who are bootstrapping their business, the prospect of scaling their business becomes very limited by available cashflows. If you’re looking for funding and leveraging investment dollars to fast-track growth, not only is our team widely versed on the mechanics of raising capital, but we also invest in company’s we find exciting.
At the end of the day, our team will help direct the best approach and implement needed strategies focsed on your long term goals and short term KPIs.
WE ARE CAPITAL SAVVY
As a goal oriented firm, BRANDefenders will work with you to define out what success looks like. For some it’s simply cleaning up a Google search result, or launching a new product. For others, it may be positioning the business such that the online reputation and narrative surrounding the brand supports the financials and internal pulse on the culture, that makes it a good prospect for a potential buyer. If you’re looking to sell your brand in the next 3-5 years, the time is NOW for us to engage, and work to achieve that goal. This consistently brings better buyers, and higher multiples on your businesses valuation.
WE ARE PURPOSEFUL
Our purpose at BRANDefenders is to accelerate brand by delivering end-to-end, transformative solutions that drive meaningful change for your business. Grounded in a ‘Code Yellow’ ethos, we operate with heightened awareness, always poised to anticipate shifts and proactively address your evolving needs.
Through our 5D model—Deploy, Drive, Defend, Defuse, and Direct—we provide bespoke, results-driven digital marketing and brand management for corporations and executives alike. We are committed to cultivating trust, fostering lasting partnerships, and delivering impactful growth, while our team’s enthusiasm and professionalism ensure a steadfast dedication to our clients’ success.
WHO
WE
ARE
OUR WHAT
Our Brand Excelerator™ program harnesses the intersection of human creativity and machine learning to define and implement brand solutions totally unique to each partner. The program starts with a 100+ data point analysis, assessing your market position, brand sentiment, susceptibility to economic trends, and more. The resulting brand score then feeds directly into our proprietary 5D Model™, BRANDefenders’ proprietary brand building methodology. Combining cutting-edge technology and the creative excellence of our skilled Brand Defenders, our model locates your brand along its growth trajectory and develops the perfect solutions for your needs. Using real-time data and responsive planning, we can then develop a custom services suite involving everything from content production to psychographic personae development.
OUR HOW
The implementation of our 5D Model combines cutting-edge technology, deep market insight, and creative excellence. We start by gaining a thorough understanding of your brand’s values, vision, and objectives. This insight directs our strategy across every stage of our model. We employ analytics to drive decisions, content to captivate audiences, and tactics that are as dynamic as the markets in which you operate. Each phase of our model is supported by real-time data and responsive planning, allowing us to adapt quickly to changes and opportunities in the market. Our team’s expertise in digital and traditional media ensures that your brand’s voice not only reaches but resonates with your target audience, creating lasting engagement.
OUR WHY
Because great brands deserve great partners that can help them achieve their goals. Our mission is to transcend traditional marketing boundaries and deliver exceptional brand partnership that drives success. We believe that every brand has the potential to be remarkable, and it is our goal to unlock this potential. In a world where change is the only constant, standing out requires not just following best practices but also defining them. This is why we employ our 5D Model — to not merely navigate the market but to shape it, ensuring our partners lead rather than follow, influencing their industries and their audiences in profound and enduring ways.
LEAD BY EXPERIENCE
RICH GALGANO
Investor & Chairman of Board
Rich Galgano is an inventive entrepreneur, former gambler, and the founder/CEO of “Windy City Wire” a company he built from the ground up and later sold for nearly half a billion dollars. Rich's journey to becoming the accomplished businessman and leader he is today was far from conventional. From battling the challenges of a gambling addiction to rising as a leader in the low-voltage wire and cable industry, his path is as unconventional as it is inspiring.
DEVIN JOHNSON
FOUNDER & CEO
Devin started his first business at 13, and has enjoyed starting, growing, selling, and leading companies in many industries. His expertise centers around strategic vision & leadership; including oversight of day to day operations. He enjoys building a company from the idea and creation stages to realizing profitability, and scaling them to reshape industries. He has been involved with a number of startups across the United States and Internationally; growing some to become globally recognized brands, while operating in executive roles and directing daily activities.
KENTON ENGEL (PhD)
CMO
Recognized as a forward-thinking, innovative, and strategic leader, Kenton Engel has delivered extraordinary success by building and leading talented cross-functional teams. His expertise lies in devising and implementing unstratified, integrative marketing strategies and plans that drive phenomenal revenue growth in start-ups. Collectively, the brands Kenton has started or worked closely with have well exceeded $1B in revenue, where he has lead in either ideation, growth or scale phases.
CAMERON KILLPACK
CO-FOUNDER & COO
BOB SEIDLER
INVESTOR & ADVISOR
JAKE GALGANO
INVESTOR & ADVISOR
NATHAN BEAVER
INVESTOR & ADVISOR
MATT SEIDLER
INVESTOR & ADVISOR
RICH GALGANO
INVESTOR & ADVISOR
Free Audit
NOW YOU KNOW US. LET’S GET TO KNOW YOU.
Your brand’s potential is waiting to be unlocked. Let’s start with a conversation. At BRANDefenders, we offer a free audit to uncover growth opportunities and identify challenges holding your brand back. From protecting your reputation to driving conversions, we’re here to create tailored solutions that deliver measurable results.
