YOUR BRAND'S GOALS. OUR TEAM'S MISSION.WE'RE NOT AN AGENCYWE'RE YOUR BRAND EXCELERATOR
Most agencies execute campaigns. We engineer brand dominance. BRANDefenders® isn’t simply a marketing agency—it’s a Brand Excelerator™ that fuses reputation management, AI-defining digital strategy, and high-level brand growth consulting.
Unlike traditional agencies that focus on vanity metrics, we operate with a 4DX (Four Disciplines of Execution) process, ensuring that every initiative aligns with your big-picture business goals. We break strategy into meaningful, results-driven campaigns that drive real revenue impact, not just marketing stats. Our proprietary approach doesn’t just market your brand—it shapes how AI, search engines, and your audience perceive it, building an impenetrable digital presence.
Agencies sell services. We build legacies. Ready to take control of your brand’s future?
the 5d model
OUR MODEL. YOUR PATH TO CERTAINTY AND success.
Our proprietary 5D Model™ uses 100+ data points to provide an holistic view of your market position. As part of our thorough onboarding process, we evaluate your brand across five critical dimensions: DEPLOY, DRIVE, DEFEND, DEFUSE, DIRECT.
Ready to experience the difference? Schedule a FREE, 15-minute consultation. We’ll conduct a brand audit using our 5D Model™, providing you with invaluable insights and a clear roadmap for your brand’s future.
who we are
driven by datamotivated by humans
While tools and technologies have changed, and the marketplace moves faster than ever, the core problems we solve are the same. Why? Because humans have not changed. For all the changes in human behavior, human motivations remain identical. 1000+ brand partners later, BRANDefenders excels because our focus on you and your clients has never wavered.
Completed Projects
Satisfied Clients
Industries Served
passion
OUR WHAT
BRANDefenders’ proprietary brand building methodology, the 5D Model, combines cutting-edge technology and the creative excellence of our skilled Brand Defenders to locate your brand along its growth trajectory. Once the initial assessment is finished, we use our model to develops the perfect solution for your needs. Using real-time data and responsive planning, we simplify the complex output and put it in terms you care about: results and success online.
OUR how
Our 5D Model starts with a thorough understanding of your brand’s values, vision, and objectives. With that in hand, we develop real-time data to define in the measurable terms that matter — whether that be increased revenue, decreased negative reviews, or improved search visibility. Our team’s expertise in digital and traditional media ensures that your brand’s voice not only reaches but resonates with your target audience, creating lasting engagement.
OUR why
Our mission is to transcend traditional marketing boundaries and deliver exceptional brand partnership that drives success. We want to provide something fundamentally different than what you have already tried — because that obviously didn’t work. As operators ourselves, we know that certainty is invaluable in business and we are motivated by taking the guesswork out of a complex digital world.
5D ONBOARDING
HOW WE DO IT
LET'S GET STARTED
CONSULT AND DATA-GATHERING
Your journey begins with a personalized consultation led by one of our expert Brand Defenders. During the initial assessment, we dive deep into understanding your brand, culture, and goals. This collaborative process ensures we uncover every opportunity to align your brand with success.
DATA ANALYSIS and 5D SELECTION
With over 100 data points collected, we analyze your brand’s position within our proprietary 5D Model. This analysis reveals key insights about your market standing, strengths, and growth areas, allowing us to propose a custom strategy that ensures maximum impact.
IMPLEMENTATION
Now it’s time to put the strategy into action. From executing targeted campaigns to building seamless systems, we handle every detail to ensure your brand’s growth is both sustainable and measurable. Our hands-on approach delivers results while keeping you informed every step of the way.
MEASUREMENT
We track the success of your strategy using precise metrics to assess performance and uncover new opportunities. Regular updates and reporting ensure you see the tangible results of our work, building confidence in the value we bring to your brand.
OUR WHAT
AN AGENCY SELLS SERVICES.
A PARTNER OFFERS
The graph to the right shows what brands want from their marketing partners. Look familiar? Unlike standard agencies, BRANDefenders is helmed by a team of seasoned operators and entrepreneurs who have themselves been in the trenches of brand building and business strategy. This unique perspective allows us to not just serve but truly understand and anticipate the needs of our partners, because we’ve had these needs ourselves. Our team therefore doesn’t deliver marketing solutions; we forge paths to future-proof your brand, leveraging insights that only come from having operated successful businesses ourselves.
- understands their business objectives 100%
- ALIGNS WITH THEIR BUSINESS OBJECTIVES 90%
- CONSTANTLY THINKING ABOUT THEIR NEEDS 80%
- PROACTIVELY DELIVERS NEW IDEAS TO GROW BUSINESS 80%
THE LAST PIECE
WHY WE DO IT
OUR PARTNERSHIPS
REVVING REZVANI
We faced a significant challenge with an automotive protection plan company experiencing stagnant click-through rates and a burdensome ad budget. By conducting a deep analysis of their digital marketing efforts, we identified the need for a strategic overhaul to effectively engage the target audience and optimize spending.Our approach began with detailed audience segmentation and persona development, allowing us to tailor our messaging precisely. We refined existing ad creatives through rigorous A/B testing to determine the most effective elements that resonate with the audience. Additionally, we enhanced the search engine marketing campaigns with comprehensive keyword research and optimized bidding strategies to maximize visibility while reducing costs.
On social media platforms, we implemented tailored advertising strategies, leveraging advanced targeting to reach potential customers most likely to be interested in the automotive protection plans. We also initiated remarketing campaigns to re-engage users who had shown previous interest, effectively increasing both repeat purchases and customer loyalty. Over six months, our efforts led to a 125% increase in click-through rates and a 25% reduction in the ad budget. Sales rose by 15%, and repeat purchases grew by 20%, demonstrating the efficacy of our targeted and data-driven approach in transforming the company's digital advertising performance.
upscaling uppababy
BRANDefenders played a crucial role in identifying and rectifying significant challenges faced by UPPAbaby, a brand renowned for its intelligent and expertly crafted juvenile gear. Through detailed website audits, BRANDefenders uncovered and addressed over 5,300 website errors that hindered site functionality and visibility in search results. This comprehensive audit highlighted the need for improvements not only in site functionality but also in UPPAbaby's digital marketing strategies.
Recognizing the absence of a solid content marketing strategy, BRANDefenders implemented a transformative approach by introducing a dedicated blog section. This strategic addition was aimed at filling the gap in UPPAbaby’s ability to reach and educate its target audience—expecting parents—about the benefits and features of its luxury baby products.
BRANDefenders' multi-faceted strategy included thorough source code fixes to enhance website reliability and user experience, ensuring the site was optimized for both speed and SEO. This involved a meticulous revision of the site’s extensive 4,500+ pages, where various enhancements were made to align with SEO best practices and improve overall content relevance to target keywords.
In addition to technical SEO improvements, BRANDefenders introduced a robust internal content marketing strategy. They developed and published SEO-optimized blog posts that not only engaged the target audience but also established UPPAbaby as a thought leader in the juvenile products industry. This content strategy was specifically tailored to resonate with the needs and interests of expecting parents, providing them with valuable insights that aid in making informed purchasing decisions.
Over a period of six months, these strategic initiatives led to a significant enhancement in UPPAbaby’s online presence. The clean-up of website errors and the optimization of content resulted in improved SEO scores, higher search engine rankings, and increased site visibility. The introduction of a dedicated blog page, titled ‘Babies and Blogs,’ became a central platform for engaging with the audience, further aligning with UPPAbaby’s mission to enhance the parenting experience through informed choices.
WHAT PEOPLE ARE SAYING
SO WHAT IS BRANDEFENDERS?
YOUR BRAND+
MEET OUR TEAM
RICH GALGANO
Investor & Chairman of Board
Rich Galgano is an inventive entrepreneur, former gambler, and the founder/CEO of “Windy City Wire” a company he built from the ground up and later sold for nearly half a billion dollars. Rich's journey to becoming the accomplished businessman and leader he is today was far from conventional. From battling the challenges of a gambling addiction to rising as a leader in the low-voltage wire and cable industry, his path is as unconventional as it is inspiring.
DEVIN JOHNSON
FOUNDER & CEO
Devin started his first business at 13, and has enjoyed starting, growing, selling, and leading companies in many industries. His expertise centers around strategic vision & leadership; including oversight of day to day operations. He enjoys building a company from the idea and creation stages to realizing profitability, and scaling them to reshape industries. He has been involved with a number of startups across the United States and Internationally; growing some to become globally recognized brands, while operating in executive roles and directing daily activities.
KENTON ENGEL (PhD)
CMO
Recognized as a forward-thinking, innovative, and strategic leader, Kenton Engel has delivered extraordinary success by building and leading talented cross-functional teams. His expertise lies in devising and implementing unstratified, integrative marketing strategies and plans that drive phenomenal revenue growth in start-ups. Collectively, the brands Kenton has started or worked closely with have well exceeded $1B in revenue, where he has lead in either ideation, growth or scale phases.
CAMERON KILLPACK
CO-FOUNDER & COO
BOB SEIDLER
INVESTOR & ADVISOR
JAKE GALGANO
INVESTOR & ADVISOR
NATHANIEL BEAVER
INVESTOR & ADVISOR
MATT SEIDLER
INVESTOR & ADVISOR
RICH GALGANO
INVESTOR & ADVISOR