Paid advertising typically works on a pay-per-click (PPC) model, where you pay each time someone clicks on your ad. Ads are displayed based on factors like keywords, audience demographics, and the advertiser’s bid amount.

The most common platforms include Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and display networks on various websites.

Absolutely! Paid advertising can be highly beneficial for small businesses due to its scalability, targeting capabilities, and immediate results. Even with a small budget, businesses can reach their desired audience effectively.

You can target your ads based on various criteria such as location, age, gender, interests, behavior, and more. This ensures your ads are shown to people most likely interested in your products or services.

Search advertising shows ads to users actively searching for specific keywords on search engines. Display advertising, on the other hand, places ads on websites in the form of banners or videos, targeting users based on their interests or browsing behavior.

Success can be measured using metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), return on ad spend (ROAS), and overall campaign ROI.

The cost varies depending on the platform, competition for keywords, and targeting specifics. You can start with a small budget and adjust as you analyze the performance of your campaigns.

Yes, many platforms allow you to target audiences in specific countries, regions, or even globally, making it possible to reach international markets.

While not necessary, hiring a professional or agency can be beneficial, especially if you lack the time or expertise. Professionals can manage campaign setup, optimization, and analytics more efficiently, potentially leading to better results.