Reputation Management

Welcome to BRANDefenders, your partner in online reputation excellence. In today’s digital age, your online image matters more than ever. We specialize in online reputation management, helping individuals and businesses take control of their online identity. Our experts, cutting-edge strategies, and dedication will elevate your digital presence.
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Proactive Reputation Building

Instead of merely reacting to negative reviews or comments, take a proactive stance in building a positive online reputation.  By consistently showcasing your strengths and positive experiences, you can create a more compelling online image that sets you apart from competitors. Crisis management is a crucial aspect of business resilience and can help a business protect its reputation, financial stability, and stakeholder relationships while also providing an opportunity for learning and improvement.

Your Reputation Impacts Your Business

According to a survey by Trustpilot, 85% of consumers said they would not buy from a company with negative reviews.
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A survey by Edelman Trust Barometer found that 64% of consumers around the world will buy from a company that is perceived to be ethical.
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A study by Convince & Convert revealed that 89% of consumers have stopped doing business with a company after experiencing poor customer service.
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A 2020 study by ReviewTrackers found that 53.3% of customers expect businesses to respond to negative reviews within a week.
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Why You Need Reputation Management

Reputation management is about managing and influencing the public perception of an individual, organization, or brand. It involves a range of strategies and tactics aimed at shaping public opinion and ensuring that any negative feedback or criticism is addressed in a timely and effective manner.

Build Credibility

Building credibility establishes trust, fostering customer loyalty and driving long-term business success.

Mitigate Negative Impact

Mitigating negative impact safeguards reputation, ensuring sustained customer trust and business resilience.

Manage Crisis

Managing crises preserves brand integrity, instilling confidence and securing long-term business viability.

Increase Sales and Revenue

Bolster your business’s financial health. Enable investments in innovation, expansion, and operations.

What Is Reputation Management?

Reputation management refers to the process of monitoring, influencing, and controlling the perception that people have about an individual, organization, or brand. It involves a range of strategies and tactics aimed at shaping the public perception of a particular entity, whether it is positive, neutral, or negative.

In today’s digital age, your online reputation is more important than ever. Information about individuals and organizations can spread quickly across the internet, potentially damaging their reputation in a matter of hours. As a result, reputation management has become a critical component of modern public relations and marketing efforts.

The BRANDefenders strategy is to actively promote positive information about the individual or organization, whether through social media, content marketing, or other relevant media channels. Our team can also respond quickly to negative feedback or comments promptly and take steps to address any issues that arise.

Our experienced brand marketers will monitor online reviews, social media mentions, and other forms of feedback to ensure that any negative comments or reviews are addressed promptly and effectively. This can involve engaging with customers or followers directly, offering solutions to problems, simply acknowledging their concerns, and sometimes removing negative feedback.


ORM is crucial because the internet is a primary source of information, and people often form opinions based on what they find online. A positive online reputation can lead to trust, credibility, and business opportunities.

Key elements include monitoring online mentions, managing online reviews, addressing negative content, creating and promoting positive content, and crisis management.

You can monitor your online reputation by using tools like Google Alerts, social media listening tools, online review monitoring platforms, and conducting regular online searches for your name or brand.

When you find negative content, assess its validity, and decide whether to address it directly or focus on promoting positive content. Responding professionally and transparently is crucial.

In most cases, ORM focuses on mitigating the impact of negative content rather than removal. Content removal is possible in specific instances, such as when it violates platform policies or laws.

The timeline for ORM results varies depending on the severity of the reputation issue and the strategies implemented. Typically, it may take several weeks to months to see noticeable improvements.

Strategies include creating and sharing valuable content, engaging with your audience on social media, seeking positive reviews and testimonials, and showcasing your expertise through thought leadership.

Yes, proactive reputation management involves consistently maintaining a positive online presence, monitoring for potential reputation risks, and actively building your personal or brand image.

While some aspects of ORM can be managed independently, it often benefits individuals and businesses to enlist the help of ORM professionals who have the expertise, tools, and experience to navigate complex reputation challenges effectively.

Happy Client

Customer Testimonial

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“I needed a company that could help with my online reputation. BRANDefenders did just that. I had made some mistakes, but those were long in the past and simply would not go away online. They helped to clear my name and to create positive content. They were a huge help in getting my name and reputation back to where they deserved. A+.”
Ramona Fabian

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