Using any of the main search engines these days, all a person has to do is start typing a few letters, and predictions pop up. The more information a person types, the closer the search engine is to popping up the right information. Unfortunately, some of the predictions can be negative after typing in the brand’s full name.
Common autocomplete predictions such as location, services, reviews, and social media handles are easy to spot. What can really frustrate a brand is having negative words linked to a search. Complaints, recalls, lawsuit, scam, and other words can crush a business in a hurry.
Curiosity is always going to get the best of people who see these autocomplete predictions and are thinking about making a purchase.
The suggestions do not pop out of anywhere, as at least somebody has been searching these exact words at some point. The problem is, for some brands, it just takes a few searches to make the list. Brands that have not been around for a while, or are new to the online scene, turn to be the most vulnerable. Bigger brands actually going through a negative issue can also be harmed, even if it was a long time ago.