Content Marketing

Is Content Marketing
Your Solution?

When it comes to connecting with your target audience, there is a content marketing strategy to address every pain point. 9 times out of 10, that plan involves better content

Not getting enough engagement?

Frustrated with poor conversion rate?

Did your product launch fall flat or your promotional offer fizzle

Looking to better eduction and provide value to your audience?

Don't have time to cobsistently produce high-quality content

Content Marketing
Strategies That Deliver

At BRANDefenders, our content and SEO teams specialize in creative and technical services. From brainstorming themes to building campaigns to maintaining your blog to creating infographics, our content marketing services will help you achieve your business goals.

What is
Content Marketing?

Content marketing is a strategy for creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience with the goal of driving profitable customer action. This can include blog posts, press releases, videos, infographics, e-books, and other types of content. The goal is typically to establish a brand as a thought leader in a particular industry and to drive traffic and leads to a website. There are many different content marketing strategies, but some common ones include:

Blogging:

Creating and publishing regular blog posts on a website can help establish a brand as a thought leader and drive traffic to the site.

Social media marketing:

Using social media platforms to share and promote content can help increase reach and engagement.

Email marketing:

Sending regular newsletters or promotional emails to a list of subscribers can help keep them engaged and drive conversions.

Video marketing:

Creating and distributing videos, whether it be on YouTube, TikTok or other platforms, can be a great way to connect with audiences and showcase a brand's personality.

These are just a few examples, and many brands will use a combination of different strategies to achieve their content marketing goals.

The Facts About
Content Marketing

Content marketing can help a business achieve its goals by building trust and relationships with customers, driving traffic and leads to a website, and establishing the business as a thought leader in its industry.

The Hard Facts!

91%

According to the Content Marketing Institute, 91% of B2B marketers use content marketing as a part of their marketing strategy.

97%

Hubspot reports that companies that consistently blog receive 97% more inbound links and 55% more website visitors.

62%

According to a study by Demand Metric, content marketing costs 62% less than outbound marketing, but generates about 3 times as many leads.

54%

Social Media Today reports that video content marketing has been growing year over year and is now the most popular form of content with 54% of consumers wanting to see more video content from a brand/business they support.

Brand Strategy
and Research

The first step is to get to know your team, your business, and your brand. We aim to create a unique experience for your audience through strategic conversations.

Goals discussion

Start with you – what are your goals and pain points? Can you tell your story in a way that makes people feel like they are part of it? Using authentic campaigns that resonate with your audiences and deliver on your goals, we’ll develop a game plan to ignite your website.

Brainstorming process

Are you lacking fresh ideas and a unique positioning? Once we’ve mapped out your goals and personas, we’ll brainstorm campaign themes and curate content. Let us know what you are looking for, and we will offer you suggestions that are aligned with your sales funnel and budget

Voice, persona, and messaging

Are you building trust with your audience through your messaging? Communicating with your audience is crucial. Our team will assist you in mapping out your voice, buyer persona, and messaging so you can fill in any gaps in your customer journey.

Creation &
Execution

Content shouldn’t only be published and forgotten—it should be consistently presented in a way that captivates your audience. During the execution phase, we ensure that our campaigns are relevant, actionable, and consistent.

Content creation calendar

An effective content creation calendar allows you to focus your campaigns and tell compelling stories around the content you create. Our team will strategize a schedule that meets your needs and seeds your content across the right channels.

Review & iteration

Before launching your campaign, we’ll review all the moving parts. Our team will revisit any areas that need fine-tuning and iterate until you are satisfied.

Content & design creation

We will produce content pieces that embody creativity, empathy, and authority using our team of in-house writers, editors, and designers. The projects will be rooted with the right focus by working with our teams.

Data tracking

Your campaign’s success depends on tracking data. With the right tests and metrics, you’ll be able to make smarter decisions based on your data.

Why Choose
BRANDefenders?

Brandefenders is a full-service branding and SEO marketing agency committed to each client’s success and growth. Define, Defend, and Develop your brand from its infancy to a multimillion-dollar enterprise. Our approach goes beyond putting words on a website. We focus on the needs, pain points, and interests of your customers. We pride ourselves on our team of creatives and technical experts who will give your brand and ideas the attention they deserve.

THE TIME IS NOW…

Take Action

BRANDefendernders provides full-service search engine optimisation. services so you can focus on what you do best while we do what we do best: helping your website get to the top of search rankings.

Our team will evaluate your current performance and develop a time-centric action plan.

BRANDefenders is a digital marketing firm, focused on end to end branding solutions. We can also remove unwanted content from prominent search results. We build continuity for your brand's online reputation, through multiple forms of online media.