How To Deal With Negative Content in 2024
The new year has arrived, and with it comes the inevitable challenge of handling negative content and social media comments. It’s impossible to predict all that the year may bring, yet one thing is certain: negative comments do arise, and it’s best to be prepared before they hit. Whether overseeing a company or as an […]
Online Reputation Management for Individuals
Online Reputation Management (ORM) is the process of tracking, monitoring, and responding to online content about an individual or organization. It is a proactive approach to managing one’s online presence and countering negative content that could damage one’s reputation. ORM is important for individuals and organizations because the internet is increasingly becoming the first place people […]
How Suppressing Negative Content Can Benefit You
Many people want to grow their online presence and reach a larger audience. Unfortunately, increasing your brand and business’s scope and reach on the internet also increases the likelihood of generating less desirable attention. Having negative content posted about you on the internet can severely damage your online reputation, potentially leading to consequences such as […]
How Positive & Negative Reviews Affect Online Reputation
Managing your online reputation is critical for business success, especially when you offer a product or service that others can review. As the internet continues to grow as a source of information, more people are leaving reviews for businesses, for better or worse. In 2016, according to a Pew Research study, only 38% of consumers […]
What is Online Review Management, and Does it Help ORM?
Many strategies and tactics can help with your online reputation management. Some include creating content, using SEO strategies, and generating and monitoring reviews for your company online. What is Online Review Management? Online review management is the process of generating, analyzing, and responding to online reviews. Generating reviews allows you to create a public image […]
How These 5 Review Sites Affect Your Online Reputation
The online reputation of your brand is essential for its success. From Indeed to Facebook, you can find a variety of comments on websites that rank customer experiences. These public comments can affect how well your brand is received online. BRANDefenders can help you deal with comments left on these sites that are affecting your […]
How Can A Negative Online Reputation Affect You & Your Business?
With a few strokes of the keyboard or swiping on their phone, anyone can publish their opinion, experience, or business review. Other opinions can boost your business and online reputation but also harm it. Customers are much more likely to share negative reviews and experiences about a business online than positive ones. It’s unfortunate but […]
Why or Why Not to Remove Negative Reviews
Major digital brands are prone to receiving a bad review from unsatisfied customers every once in a while. Though it might be your first instinct to delete unkind content, leaving a negative review online may be in your best interest. Whether it’s a verified review or not, there are pros and cons to deleting them. […]