8 SEO Marketing Tips To Help Your Small Business
Search engine optimization is key to growing your small business. Nearly 50% of all Google searches are local, so why not develop a strong SEO campaign to help your small business be seen? SEO marketing will be a game changer for your business. However, SEO strategies are different for small businesses versus large corporations. Public […]
How Does SEO Compare to Paid Results?
At BRANDefenders, we’re used to clients asking questions about how to optimize their search engine marketing (SEM) efforts. One of the most common questions we hear is, “What’s the difference between SEO and paid results?” While both are strategies for online marketing that center on helping you rank higher in search results, they differ greatly […]
4 Tools To Help With Your Online Reputation Management
Monitoring and maintaining your online reputation can be a challenging task. With the digital age and the increase in online engagement, it seems to be getting harder and harder to manage what is being said about you and your business online. Because reputation is such a vital measure of success, it’s important to incorporate reputation […]
What Is The Role Of SEO In Online Reputation Management?
Many factors go into online reputation management. Each company is unique in its monitoring needs for its online presence, but some common reputation management strategies include focusing on autocomplete results, reviews, positive content generation, and search engine optimization (SEO). Online reputation management can be challenging to understand without expert help, and SEO has many layers […]
How to Boost Your Social Media in Search Results
Social media has become one of the most important platforms and ways customers interact with their favorite brands. It also provides a valuable space for companies and brands to interact. However, since search engines do not directly take social media activity into account when ranking pages, it can be difficult to figure out how to […]
How Your Online Personal Reputation Can Affect Your Business
As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Now that’s food for thought in itself, right? Today, brand management is primarily focused on the online sphere. Social media and reviews can make or break a customer’s […]
10 Tips to Improve Domain Authority
If you have a website to manage and maintain, you’re probably familiar with the concept of domain authority. The higher your website’s domain authority, the more likely it is to show up on the first page of search engine results, leading to greater traffic to your page. Raising your website’s domain authority is a great […]
5 Brand Strategies You Need to Adopt Today
Commerce is increasingly moving into the ultra-competitive online space, and everything your customers say about your brand is stored forever online. Unfortunately, comments can be magnified a thousandfold with a single retweet. Brand management has never been more important to ensure your business thrives in this brave new world. BRANDefenders specializes in building brand strategies […]
Why Your Domain Authority Matters and How to Find Your Score
The best metrics to measure your website’s success depends on its goals. For e-commerce sites, the conversion rate is the key stat. For blogs relying on ad revenue, traffic is king. Despite these differences, domain authority is a crucial measure of the site’s online stature and the chance of continued success for all websites. But […]
Keyword Stuffing: Why It Affects Your Google Ranking
It can be very tempting to stuff your website content with keywords that you perceive will boost your SEO ranking and give your site better visibility. However, it’s not a good way to go about getting more traction for your site. In fact, it can even harm your efforts in the short as well as […]