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Why use BRANDefenders for Specialized Media Coverage?

BRANDefenders is proud to have a network of journalists and influencers across multiple industries that can help you get the media coverage you are seeking. Using our experience and expertise, we create high-level content placed through strategic planning on industry-leading sites. Additionally, we provide regular reports detailing your media coverage and its impact on your brand.
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They have helped my company with SEO and ORM, as well as Google Ads. They have consistently delivered the results I need and have made a huge difference in my business and marketing work. Highly recommend them.
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Scott Carroll

What is Specialized Media Coverage?

Specialized media is when BRANDefenders creates content to be published on a website that is considered a trusted and credible source of information in its respective industry or niche. These sites have a large, relevant, and engaged audience.  By promoting this high-quality content that is well-researched and well-written, with we position your brand as a thought leader in your industry.
Our specialized media partner sites are across a wide variety of industries.  For example, news publications such as The New York Times, CNN, or The Guardian are generally considered high-authority sites. Within tech, sites such as TechCrunch or Wired are often recognized as high-authority sources of information. In the business and marketing world, Forbes, Harvard Business Review, and Moz are among the high-authority sites.
Specialized media sites play an important role in providing trustworthy and credible information to their audience. They are recognized as authoritative sources of information within their respective industries or niches, and being featured on a high authority site can lend legitimacy and credibility to a business or individual.

According to a study by the Content Marketing Institute, 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement.

According to a study by Moz, having backlinks from high-authority sites is one of the most important factors that can improve a website's search engine rankings.

Why You Need Specialized Media Coverage

Getting your content published on a high authority site can have numerous benefits for your business or personal brand. It can help to improve your visibility, credibility, and reputation, as well as generate new leads and improve your search engine rankings.
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Specialized Media Coverage Benefits

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