Why Is Online Reputation Management Essential?
Only a few years ago, online reputation management and public relations were only concerned with big corporations and the rich and famous. There was little feedback from angry customers or upset fans plastered on the internet. In today’s world filled with cancel culture and easy access to social media channels and other internet platforms, reputation […]
Why Is It Important to Clean up your Autocomplete?
As business increasingly moves online, the adage that your brand is your business has become more true than ever. Search engine autocomplete functions have an outsized influence on your brand’s value. When a potential customer or prospective hire searches for your company online, the last thing they want to see is the word ‘scam’ trailing […]
Online Reputation for Small Businesses
Upkeeping and managing your company’s online reputation is vital in today’s world, especially for those running small businesses. These small aspects can make or break your online reputation, from your website’s design to the number of positive reviews left by customers. No matter the industry, small businesses must be dedicated to maintaining their reputation online. […]
4 Tools To Help With Your Online Reputation Management
Monitoring and maintaining your online reputation can be a challenging task. With the digital age and the increase in online engagement, it seems to be getting harder and harder to manage what is being said about you and your business online. Because reputation is such a vital measure of success, it’s important to incorporate reputation […]
Should You Hire an Online Reputation Management Company?
When you’re about to start a new business, a million things are running through your mind. This is your dream. You carved it out of a piece of yourself. You may have spent sleepless nights and money you don’t really have on this project. When you’ve poured so many resources into something from so many […]
What Is The Role Of SEO In Online Reputation Management?
Many factors go into online reputation management. Each company is unique in its monitoring needs for its online presence, but some common reputation management strategies include focusing on autocomplete results, reviews, positive content generation, and search engine optimization (SEO). Online reputation management can be challenging to understand without expert help, and SEO has many layers […]
How 3 Top Brands Handle Their Online Reputation
Everyone wants to learn from the best. In online reputation management, that means drawing lessons from industry leaders. In this article, we’ll examine some tools and tricks used by three giants in the soft drink space: Nestle, Coca-Cola, and Pepsi-Co. All three companies have weathered uncounted storms, emerging as titans in their respective fields. The […]
How These 5 Review Sites Affect Your Online Reputation
The online reputation of your brand is essential for its success. From Indeed to Facebook, you can find a variety of comments on websites that rank customer experiences. These public comments can affect how well your brand is received online. BRANDefenders can help you deal with comments left on these sites that are affecting your […]
How Does ORM Help Boost Your Brand?
No matter the size of your business, online reputation management is essential to boosting your brand. Now more than ever, people are using online searches to learn about a company before purchasing from them, going into their store, or using their service. If your brand is suffering online, it may be time to look into […]
How to Boost Your Social Media in Search Results
Social media has become one of the most important platforms and ways customers interact with their favorite brands. It also provides a valuable space for companies and brands to interact. However, since search engines do not directly take social media activity into account when ranking pages, it can be difficult to figure out how to […]