3 Companies Who Have Excelled Because of Their Online Reputation
Online reputation management is a constantly evolving field. Learning from the best in the business is in any brand’s interests – that’s why at BRANDefenders, we conduct regular case studies into how the top brands protect their online reputation. Today we’re going to be looking at how 3 of the world’s biggest companies protect their […]
6 Ways To Get Rid of Negative News Trending On The Internet
Have you ever googled yourself? For many people, you may find that you have the same name as someone else in the world, resulting in search results that don’t necessarily pertain to you. But for most people, your social media handles will come up, or maybe a few pictures. Whether or not your social media […]
Top 10 Most Controversial Brands In 2022
Not every brand receives the highest praise in customer reviews. While every company gets a bad review now and then, some companies are constantly under fire for bad business practices, poor marketing decisions, and allegations against higher-ups within the company. You can avoid ending up in the same position by learning about their mistakes and […]
3 Brands That Are Synonymous With Their Industry
There has been an explosion of innovation for products and businesses since the beginning of the 21st century. With it, there’s been the advent of the internet. You may wonder how any brand gets famous with more places to advertise, more niches to fill, and more selling opportunities. Some have stuck it out and climbed […]
Top Ten Most Recognized Brands in the World
As you glance down this round-up of the top ten most recognized brands worldwide, you may be surprised at the variation in the represented industries. However, while their products and services differ widely, there are certain similarities between the top ten brands in the world that hint at their secrets to success. One common factor […]
Backlinking: Why It’s Essential To Online Brand Growth
It’s getting harder and harder to stand out in the crowded online market, as Google often updates its organic ranking algorithm. That shouldn’t come as a complete surprise; it’s Google’s goal only to show searchers the most relevant results. On the other hand, businesses and marketers must go to great lengths to get the top […]
Why Proper Content Creation Is Essential To Brand Management
Effective content creation can help you improve the value of your online brand. If you’re doing it right, then it will be an integral part of your brand management strategy. In this article, we’re going to see how creating original online content can help you to get the most from your brand. But first, let’s […]
Why Social Media Marketing Is Essential For Brand Growth
Social media is an important virtual arena that is used not only for networking but also serves as an amazing tool for advertising your company and products. The effect and influence of social media is impressive since it allows you to contact a large audience in seconds after putting an ad, decreasing your expenditures and […]
Brand Building Is Worth It in the Long Run
If you only focus on sales, you may meet your sales goal, but you will have a customer that has no loyalty to your brand. They will buy your product once for a particular reason and may not ever come back. By building your brand identity, you can increase customer retention. Your brand has a […]
A Small Business Branding Guide
Branding is essential to building a small business because it establishes an image in your potential customers’ minds and helps build trust and loyalty. Many small business owners don’t understand branding and how it relates to marketing. They think creating an effective branding campaign takes too much time when they have a million other things […]