Brand Strategy and Why It’s Important
Whether you have a thriving small business that you’re comfortable maintaining or have dreams of international distribution with a global clientèle, you need a brand strategy to support the longevity and durability of your business.
Rebranding Your Business: How to Not Fail at It
Rebranding can be a huge project, and more often than not, people who try to do this by themselves often fail. The main reason is that they underestimate everything that needs to be addressed. Here’s what to consider for a successful rebrand. There is a powerful force behind rebranding when it is done correctly. Whether […]
Social Media Marketing: Connecting with Your Customers
Social media marketing isn’t just a “nice thing to do“ if you have time. Instead, it can spell the difference between success and failure for your business. About 3.8 billion people around the world use social media. This fact makes it an ideal advertising platform for any company that wants to sell goods or services […]
How to Create a Brand Image
In today’s digital marketplace, where your competitors are only a click away, your brand is your most important asset. Your brand image is the first impression that potential customers have of your company and encompasses all the facts and feelings associated with it. It includes your brand’s style, tone of your marketing copy, logo and […]