Our Blog

Read our latest blog posts to stay up-to-date with the latest trends and insights in brand protection, AEO implementation, and digital presence optimization.

Off-Page SEO: Defending Your Brand with Strategic Visibility

Establishing a strong online presence goes far beyond simply having a well-designed website. While on-page SEO focuses on optimizing the content and structur...

Empowering Business Growth with Fractional CMO Services

Businesses can face the daunting challenge of staying competitive while managing limited resources. For many, achieving sustainable growth, maintaining a str...

How BRANDefenders’ Online Reputation Management Protects Your Brand

A brand’s reputation is its most valuable currency. Whether you’re a multinational corporation or an individual professional, your online presence often form...

The Ultimate Guide to Boosting Your Local Search Rankings

Welcome to “The Ultimate Guide to Boosting Your Local Search Rankings.” Whether you’re a small business owner, a marketer, or simply looking to enhance your ...

The Role of Influencer Marketing In Your Social Media Makreting Strategy

Influencer marketing has become a powerful tool for brands looking to expand their social media presence and connect with target audiences on a personal leve...

10 Ways To Fix Bad Reviews For Your Medical Practice

Managing Negative Reviews: A Guide for Medical Professionals

6 Ways To Grow Your Online Medical Presence

Your Online Medical Presence

8 Ways To Clean Up Your Medical Practice’s Internet Reputation

Your Medical Practice’s Internet Reputation

Comparing Direct Sales Skincare Companies to Watch in 2024 – Arbonne, Rodan + Fields, Nu Skin, Isagenix, MONAT Global

Skincare products have always played a large role in the beauty industry; however, something changed over the past few years. The skincare space has continue...

doTERRA vs. Young Living Essential Oils

Essential oils are made by extracting the natural essence of plants through processes like distillation or cold pressing to capture their aroma and benefits....

How Cancel Culture Can Hurt A Private Medical Practice

Cancel culture has made it increasingly difficult for individuals to work, live, and feel secure, as it can target anyone—especially professionals, including...

How Digital Marketing is Beneficial for Doctors

If you’re working in or running a healthcare practice, your time is likely consumed by providing care to your patients. So, when your team suggests creating ...

Monat vs. Arbonne: A Comparison of Direct Sales Beauty Giants

Monat and Arbonne are both direct sales companies with a focus on self-care, offering products made from clean, natural, and vegan-friendly ingredients. Whil...

Monat vs. Mary Kay

The beauty sector is rapidly expanding, and the demand for beauty services and goods is rising with every passing day. Because the sector has a large audienc...

RateMDs Vs. Glassdoor The Use Of Their Reviews

Many small businesses have mixed feelings about reviews. Positive feedback on review platforms can significantly boost your business. On the other hand, nega...

Rebranding for Medical Practices: Strategies for a Fresh and Relevant Image

In today’s ever-changing healthcare industry, rebranding has become a crucial tactic for medical practices to keep their image current and appealing. In orde...

Patient Safety: Cultivating Trust in Medical Practices

Reputation Management for Medical Professionals: Ensuring Patient Safety and Trust

Top Review Sites For Medical Practices

Today, people have many options when it comes to finding healthcare professionals. For many medical practitioners, standing out from the crowd can be a chall...

Which Cosmetic Direct Sales Companies Should You Know About? – Nu Skin, Avon, Mary Kay, Natura, & Younique

Exploring various direct sales cosmetic companies offers valuable insights into the different strategies and presentations that brands use to connect with th...

Who Manages Reputation Better: Nu Skin or Monat?

Few things are more crucial than the online reputation of your company. It fosters trust with consumers, employees, and investors. Consequently, a positive r...

Why AEO is replacing SEO in next-gen marketing

Why Celebrities Need Online Reputation Management

In the glare of the public eye, a celebrity’s image is their most valuable asset. Every post, public appearance, and press release contributes to a mosaic th...

How to Build Your Social Media Marketing Strategy

As the digital realm continues to expand, social media has become integral for businesses aiming to enhance their online presence, connect with their audienc...

Social Selling Trends for Direct Sales Companies in 2024

A lot has changed in the direct sales business over the years, especially since social selling came along. Gone are the days when the success of direct sales...

Strategies for Small Business Online Advertising and PPC Campaigns

Overview of the Importance of Online Advertising for Small Businesses

Digital Marketing Tactics for Enterprise Corporations

In the overcrowded digital space, to capture your target audience’s attention means going beyond mere participation; it requires a mastery of advanced digita...

Why Online Brand Management is Key to Customer Loyalty

In today’s digital landscape, online brand management is key to customer loyalty. At BRANDefenders, our collective experiences have taught us that the path t...

Essentials of Healthcare Digital Marketing in 2024

Overview of The Importance of Healthcare Digital Marketing

The Ultimate Guide to B2B Digital Marketing

Overview of B2B Digital Marketing

How to Migrate Your Site from a Google Business Website

Introduction

Beyond Google’s Business Website: Secure Your Online Presence

Introduction

Custom Website Development: A Post-business.site Strategy

Introduction

What Google’s Business.site Shutdown Means for Your Business

Google recently announced a significant shift in its digital landscape, marking the end of its widely utilized platform, business.site. This move is poised t...

Seamless Move from business.site: How BRANDefenders Can Help

Your online presence is more than just a formality; it’s a pivotal part of your brand’s identity and success. With the upcoming shutdown of Google’s business...

How to Build a Business Website Before the Google Business.site Shut Down

Introduction

Google’s business.site is Ending: Next Steps for Business Owners

In a surprising turn of events, Google has announced the closure of its widely utilized platform, business.site, marking the end of an era for many small bus...

Navigating the Closure of Google’s Business.site – A Comprehensive Guide

In a time when having a strong online presence is essential for companies, Google’s business.site closure is a major set back. This platform has proven to be...

Choosing the Right Dental Reputation Management Service for Your Practice

Nowadays, a dental office’s reputation can be made or broken on the internet. Patients often use the internet to find and read reviews of healthcare provider...

Defending Your Brand: Strategies for Negative Content Removal in Utah

The most valuable thing about a brand in today’s fast-paced digital world is its reputation, especially in markets that are always changing, like Utah. Many ...

Important: Google’s business.site Shutting Down – What You Need to Know

Google is set to discontinue its Google Business Profiles platform’s website creation service in March 2024. Websites under this service, are recognizable by...

The Power of Google Dentist Reviews: How They Impact Dental Practices

You might want to find a new dentist. You probably look at reviews of dentists on Google before making a choice. These days, Google reviews of dentists have ...

Is Branding on Social Media Important in 2024?

A brand is best described as the public perception of an organization, business, or person. Whether a business controls the public’s perception of their bran...

Should You Rely on Digital Marketing in 2024?

The need for technology and the increase in internet users means that the digital market is constantly evolving. Customers have high standards for online bus...

How to Remove Negative Content Using ORM in 2024

In an increasingly digital world, an excellent online reputation attracts customers to a business and makes prospective employees more likely to join a compa...

Why SEO Is Important To Your Online Reputation In 2024

In 2024, the importance of search engine optimization (SEO) will reach unprecedented levels. SEO emerges as one of the most practical and cost-efficient meth...

The Essential Steps for Successful Website Development in Utah

In this digital world, businesses need websites that look good and work well to reach more people. Utah is known for having a strong business community and a...

Choosing the Right Search Engine Optimization Agency in Utah

In today’s digital landscape, having a strong online presence is crucial for businesses to thrive. Search Engine Optimization (SEO) is vital in improving a w...

How BRANDefenders Helps Remove Your Personal Information from Google

In today’s digital world, personal data is constantly being gathered and stored by many online services, such as Google. It’s clear that these services are h...

How Paid Ads Compare to SEO in 2024

SEO and paid advertising are both integral components of a comprehensive digital marketing strategy, each offering distinct advantages for businesses navigat...

5 Companies Who Had Their Reputation Damaged and Bounced Back

Online reputation will become increasingly more important in 2024. Throughout history, businesses have consistently allocated resources towards boosting thei...

Why BRANDefenders Tops the List for Online Privacy in 2024

In the vast online world, your digital footprint can feel like it’s written in permanent ink. Your personal story is spread out across the web every time you...

How To Deal With Negative Content in 2024

The new year has arrived, and with it comes the inevitable challenge of handling negative content and social media comments. It’s impossible to predict all t...

Should You Hire A Reputation Management Company In 2024?

It’s no secret that in today’s business world, having a good reputation is essential. In the age of social media and online review sites, it’s easier than ev...

Dialing Down Exposure: A Guide on How to Remove Your Phone Number from the Internet

Now that we live in a digital world where the internet is becoming increasingly important, our private information is often easy for anyone who wants to find...

Ghosting Your Location: How to Remove Your Address from the Internet

In this digital world, keeping our personal data safe is becoming more and more important. A part of our lives that we often forget about is our address. Bec...

Your Data, Your Control: How to Remove Personal Info from White Pages

Information about people is like money in today’s fast-paced, digital world. Giving out your name, address, and phone number can lead to new contacts, chance...

Fast People Search Removals: Taking Control of Your Online Presence

Thanks to technology, our private data is easier to get to now than ever. Fast People Search is a free online directory that collects information from many d...

Why You Need a Data Removal Service: How to Keep Your Online Identity Safe

People are more worried than ever about data privacy in a world that is becoming increasingly digital. We willingly give out personal information online dail...

Protect What Matters Most: How To Remove Personal Information from the Internet

Keeping our personal information safe online is more important as the world becomes more linked. There are more and more data breaches and privacy concerns, ...

From Pin to Profit: Driving Business Growth with Apple Maps Connect Optimization

In today’s competitive marketplace, establishing a strong online presence is essential for businesses of all sizes. With consumers increasingly relying on di...

From Setup to Success: A Comprehensive Guide to Google Business Profile

Any business needs to have a strong online presence in this online world. Google Business Profiles is a platform that has a lot of potential to help business...

Hyperlocal Social Media Marketing for Small Businesses

Today’s digital world is very competitive, and it can be challenging for small businesses to stand out in a crowded market. Traditional ways of marketing on ...

Revitalizing Local Engagement: Hyperlocal Social Media Marketing in Action

Businesses are always looking for new ways to connect with their target audience in today’s digitally connected world. Hyperlocal social media marketing is a...

Building Your Virtual Clinic: A Step-by-Step Guide to Starting an Online Medical Practice

What Doctors Are Doing About Bad Reviews Online: How to Leverage Negative Feedback for Positive Change

Online reviews wield an extraordinary amount of influence in the modern digital age, helping to determine the reputation and success of businesses across a w...

From Search Engines to Patients: Harnessing the Power of SEO for Doctors

Having a strong online presence is essential for doctors and other healthcare professionals in the modern digital age. Doctors must use Search Engine Optimiz...

Direct Sales Redefined: Leveraging Reputation Management for Industry Success

The evolving landscape of direct selling

Small Business, Big Brand: Leveraging Brand Building Strategies for Growth

In today’s fiercely competitive business environment, small businesses face many obstacles to becoming established and standing out. Brand management is one ...

Beyond the Courtroom: Leveraging Brand Management in the Legal Industry

Today’s highly competitive legal market has made reputation and brand management essential to success. Law firms and legal professionals now understand the i...

Finance Reputation Management: Building Trust, Credibility, and Growth

Any finance business must have credibility and trust to succeed in today’s competitive market. Developing and keeping a good reputation has become essential ...

How To Master Automotive Reputation And Brand Strategy

How Important Is Reputation Management In The Medical Field

Nowadays, when everything is done online, managing one’s reputation is essential to the success of any business, including medical practices. Patients now ha...

The Benefits of Real-Time Reputation Monitoring

In the modern digital environment, maintaining a positive online reputation has become an essential component for the growth and success of businesses. Keepi...

The Importance of Reputation Management in the Digital Age

A company’s online reputation is extremely powerful in the current digital era. The emergence of social media, review sites, and online forums has given cons...

Improving Search Results: Techniques for Autocomplete Removal

Online presence is a very important part of running a business in this digital age. Search engines have become the first place people go when they need to fi...

Negative Content Removal To Boost Your Online Reputation

A good online reputation is crucial for personal and professional success in the modern digital world. Negative content can have a significant effect on both...

Beyond Crisis Control: Leveraging Specialized Media Coverage for Reputation Management

Long-term success in today’s fiercely competitive business environment depends on upholding a good reputation. A single unfavorable event or malicious rumor ...

Building Your Brand’s Online Presence: The Key to Social Media Marketing

Having a strong online presence is essential for any business hoping to succeed in the modern digital landscape. Since social media has emerged, brands have ...

Building a strong Content Marketing Plan to boost your online presence

Success in today’s fiercely competitive business world depends on having a strong content marketing strategy. Although many companies understand the value of...

Paid Media: Tips and Tricks for Effective Campaigns

In the current digital era, companies are up against intense competition to draw in their intended consumer base. Alternative strategies are becoming more po...

The Importance of Review Solicitation in Establishing a Strong Brand Image

In today’s highly competitive business environment, online reviews have emerged as an essential component in forming a brand’s image and reputation. Review s...

How To Use Website Optimization To Boost Brand Visibility

Having a well-optimized website is essential for any business to succeed in the modern digital age. A website represents your company online and provides a p...

How to Align Brand Identity With Website Development

Having a strong online presence is essential for businesses to succeed in today’s digital environment. Aligning website design with company identity is a cru...

Evolve Your Online Brand Positioning in a Dynamic Market

Staying ahead of the competition in today’s constantly evolving business environment necessitates responding to volatile market conditions. Businesses must q...

5 Reasons to Invest in Reputation Management

A company’s reputation can make or break its success in the current digital era. Information about companies is easily accessible thanks to the extensive int...

Powerful SEO Tools to boost Analytics, Reporting, and Optimization

* * *

Captivating Audiences with Video Marketing

Videos have become a potent tool in the ever-evolving field of digital marketing for engaging audiences and conveying potent messages. Businesses have realiz...

Putting the Power of Hyperlocal Social Media Marketing to Work: How to Engage Your Local Community

Hyperlocal social media marketing is a game-changer for businesses. It enables them to cultivate brand loyalty, create strong connections with their neighbor...

Customers First: Unlocking the Power of Relationship Marketing

Relationship marketing plays a crucial role in today’s business world. It focuses on building strong customer connections, and increasing customer satisfacti...

Learn Brand Building that will lead to long-lasting success

In today’s cutthroat industry, developing a strong brand is essential for success. A brand is the core of what your company stands for, more than just a logo...

From Visibility to Profit: How SEO Can Skyrocket Your Sales

Welcome to the digital age, where online visibility can unlock greater sales opportunities for businesses like yours. In this article, we’ll examine how Sear...

New Trends and Opportunities in Brand Building for the Future

Building a great brand is more important than ever in the fast-paced, fiercely competitive business environment of today. A brand embodies a company’s core p...

What You Should Know About Search Engine Results Pages

There are billions of websites on the internet, but nothing is as crucial as the search engine results pages (SERPs) for brands and their marketing plans.

Top 10 Tools To Build And Maintain Brand Reputation

In today’s tough market with its cut-throat competition, brands largely rely on their reputation for engagement and sales. Newer and newer brands are popping...

Top 5 Best Digital Marketing Techniques to Grow Your Brand

Marketing is the bread and butter of any business. It drives sales, generates revenue, and plays a pivotal role in growth. Moreover, it is a continuously evo...

What Is The Most Important Part Of Marketing?

Studies have shown that over 85 percent of buyers check out online customer reviews from multiple reviewing sites before buying from a brand. The reason behi...

Why It Is Important To Remove Negative Content

Negative images associated with your or your business can have a devastating impact on your reputation. Once an image is posted online, it can be difficult t...

How to Create a Digital Storefront for Your Business

In today’s digital age, having an impressive website is essential for any business to succeed. Your website is a 24/7 digital storefront accessible to anyone...

Black Cube & Creative Intelligence As A Online Reputation Shield

reative Intelligence As A Online Reputation Shield

Destroying Reputations And Lives Online; The Story of Guy Babcock

_This is an add-on to the story [Kashmir Hill](https://www.nytimes.com/by/kashmir-hill) covered in the New York Times. We have extensive experience in matter...

Guaranteed Removals Vs. BRANDefenders

uaranteed Removals Vs. BRANDefenders

Online Reputation Management for Individuals

[Online Reputation Management](https://brandefenders.com/brand-services/reputation-management/) (ORM) is the process of tracking, monitoring, and responding ...

Navigating the Minefield of Social Media with Reputation Management

It can sometimes feel like walking through a minefield when navigating the social media world. A single mistake can have a negative impact on a person’s or a...

Developing a Cohesive Brand Experience Beyond Logo Design

Every business has recognized the importance of branding in making their goods and services stand out in a crowded market. The majority of us can quickly ide...

What Is Video Marketing? Top Reasons Why You Should Consider Video Marketing For Your Brand

Marketing is a continuously evolving field. Starting from printed advertisements and television commercials, we are now moving towards marketing in virtual r...

How To Optimize Your Social Media Engagement

We live in the era of social media. Almost everyone nowadays has a social media account, and most of the population is active on multiple social media sites ...

Top 10 Ways to Make Your LinkedIn More Noticeable

The Top 7 Review Sites Every Business Should Know About

Anybody in the business world knows how critical online reviews are for engaging customer interest and generating revenue. With so many different review plat...

Improving Domain Authority Through Reputation Management

You’re probably familiar with that enticing phrase, “Organically rank at the top of Google.” It’s the holy grail of digital marketing!

6 Social Media Practices for Better Reputation Management

As a business owner, you know how important your online reputation is for the success of any company. When people hear about your brand, what do they think? ...

The Importance of Developing a Strong Brand Identity

In the fast-paced digital age, your brand identity is one of the most important tools you can use to stand out from your competition. Establishing a distinct...

How Do SEO, SEM, and Social Media Compare?

SEO, SEM, and Social Media Marketing (SMM) are all search-related forms of digital marketing and are all highly relevant to your brand. With the sheer volume...

Simple Steps to Find Your Target Audience

Imagine the frustration of exceptional marketing materials for unbeatable goods and services consistently going unnoticed by those who’d appreciate them most...

Effective Digital Marketing Strategies to Implement In 2023

Many businesses have already mapped out their digital marketing plans for 2023 and are eager to get ahead of the curve on the latest trends for the upcoming ...

What You Can Learn From Content Marketing in 2022

Ensuring that you possess the highest possible quality of marketing content is key to getting ahead. Churning out vast quantities of content differs from wha...

How SEO Can Help During an Economic Crisis

With the COVID-19 pandemic forcing businesses to get creative and find effective, sustainable ways to promote themselves and increase their brand’s online vi...

Why You Need a Reputation Management Company in 2024

These days, a company’s success and a strong online presence are nearly synonymous. Smartphones and digital navigation dominate the market, so it’s essential...

SERP: What You Should Know About Search Engine Results Pages

There are billions of websites on the internet, but nothing is as crucial as the search engine results pages (SERPs) for brands and their marketing plans.

How Are Pay Per Click (PPC) And Search Engine Optimization (SEO) Different

Search engine marketing (SEM) is essential for modern brands. However, choosing the best strategy isn’t so straightforward.

A Beginners Guide To SEO For Online Reputation Management

There are many different ways of marketing a business. From creative to strategic, everything you do to help grow and market your business helps you manage a...

Using TikTok To Your Company’s Advantage

A couple of years ago, it was easy to write TikTok off as something for kids. A flash in the pan that didn’t concern “real” businesses.

Can You Remove Whatsthatcharge.com – What You Need To Know About Removing Online Results

Around 35% of Americans have been victims of credit card fraud. The percentage is higher for older people. Every year, millions of Americans lose money becau...

4 Tips to Help Defend Your Brand And Grow Your Business

As an entrepreneur, your business is like a child. It’s something that you have worked hard to build and grow into success. Developing a brand identity is es...

Return on Karma Index – Following GRC Principles

‘Return on Karma’ (ROK) is a concept that describes how businesses can succeed over the long run, by behaving in a socially responsible way. Traditionally, i...

The Effects Media Can Have On Your Reputation

Any mention of your name or business in the media, both online and in hard copy, has the power to make or break your reputation. The truth is that what you p...

7 Effective Online Reputation Management Techniques

Online reputation management (ORM) takes dedicated time and a great strategy to help mold and monitor what is being said about you and your business online.

How Do Indeed and Glassdoor Reviews Impact Your Business?

Today’s corporate environment is unique, wherein the employees have greater control of their destiny than ever before. Consequently, job-seeking platforms su...

Effective SEO Strategies To Drive Organic Traffic

After you learn the basics of SEO, you may look for ways to level up your skills, learn additional technics, and drive more organic traffic to your website.

How to Best Optimize Your Facebook Posts

Facebook has long been described as an advertiser’s dream. It has unparalleled reach, excellent advertising tools, and, famously, “social data.” We’ll come t...

10 Free And Simple-To-Use SEO Tools

When starting a project, whether home improvement, work-related or school-related, the highest chance for success is when you have the right tools at your di...

How Suppressing Negative Content Can Benefit You

Many people want to grow their online presence and reach a larger audience. Unfortunately, increasing your brand and business’s scope and reach on the intern...

How Online Reputation Management Helps Grow Your Business

More and more businesses are being started each year, and according to the U.S. Small Business Administration, small to medium-sized businesses make up over ...

Reputation Management Vs. Crisis Management

Managing your brand and business is difficult, but it is possible when you understand all that goes into it. Whether it’s through crisis communication and ma...

What Is SERP and How Does It Impact Your Business?

Whenever you’re searching for the answer to a question you have regarding a certain topic or a specific product, service, or establishment nearer your locati...

Expert Witness for Online Defamation Cases Richart Ruddie

One of our main Brandefenders and consultants, Richart Ruddie, who has been a pioneer in the online reputation management industry, provides expert witness t...

The Difference Between Paid & Organic Content On Social Media

Remember when social media first started? It quickly evolved from a platform to share photos and videos with friends to a significant influence in various ma...

Online Reputation: An Important Part Of Digital Marketing

Online reputation management is the process of managing what is said about you or your brand on the internet. Many focus on creating a positive impression on...

The Differences Between Maintaining and Improving Your Online Reputation?

Whether we like it or not, we’re all defined by our online reputations. With the increasing digitization of the marketplace, your online reputation is a keys...

How Positive & Negative Reviews Affect Online Reputation

Managing your online reputation is critical for business success, especially when you offer a product or service that others can review.

What to Expect With Reputation Management

It’s become more crucial than ever for companies to maintain their online image. Every day, more and more customers utilize the internet to search for servic...

Why Is Online Reputation Management Essential?

Only a few years ago, online reputation management and public relations were only concerned with big corporations and the rich and famous. There was little f...

9 Ways ORM Helps in Digital Marketing

Online reputation management (ORM) is about understanding and influencing how the general public perceives a company, person, or other entity online. Profess...

8 SEO Marketing Tips To Help Your Small Business

Search engine optimization is key to growing your small business. Nearly 50% of all Google searches are local, so why not develop a strong SEO campaign to he...

How Does SEO Compare to Paid Results?

At BRANDefenders, we’re used to clients asking questions about how to optimize their search engine marketing (SEM) efforts. One of the most common questions ...

Top 7 Social Media Platforms & How They Help Your Reputation

Social media was not as common a term 15 years ago as it is today; however, social media has revolutionized how we communicate, receive information, and the ...

Why Is It Important to Clean up your Autocomplete?

As business increasingly moves online, the adage that your brand is your business has become more true than ever. Search engine autocomplete functions have a...

What is Online Review Management, and Does it Help ORM?

Many strategies and tactics can help with your online reputation management. Some include creating content, using SEO strategies, and generating and monitori...

Online Reputation for Small Businesses

Upkeeping and managing your company’s online reputation is vital in today’s world, especially for those running small businesses. These small aspects can mak...

4 Tools To Help With Your Online Reputation Management

Monitoring and maintaining your online reputation can be a challenging task. With the digital age and the increase in online engagement, it seems to be getti...

Should You Hire an Online Reputation Management Company?

When you’re about to start a new business, a million things are running through your mind. This is your dream. You carved it out of a piece of yourself. You ...

What Is The Role Of SEO In Online Reputation Management?

Many factors go into online reputation management. Each company is unique in its monitoring needs for its online presence, but some common reputation managem...

How 3 Top Brands Handle Their Online Reputation

Everyone wants to learn from the best. In online reputation management, that means drawing lessons from industry leaders. In this article, we’ll examine some...

7 Marketing Strategies To Improve Your Brand Reputation

Creating and maintaining an online presence in today’s world is vital for growing your business. When consumers are looking for a product to purchase, one of...

5 Mistakes People Make Managing Their Own Online Reputation

Online reputation management is a crucial way to help boost your brand and maintain a positive image online. Managing your reputation online can be done in a...

How These 5 Review Sites Affect Your Online Reputation

The online reputation of your brand is essential for its success. From Indeed to Facebook, you can find a variety of comments on websites that rank customer ...

How Does ORM Help Boost Your Brand?

No matter the size of your business, online reputation management is essential to boosting your brand. Now more than ever, people are using online searches t...

How to Boost Your Social Media in Search Results

Social media has become one of the most important platforms and ways customers interact with their favorite brands. It also provides a valuable space for com...

How Can A Negative Online Reputation Affect You & Your Business?

With a few strokes of the keyboard or swiping on their phone, anyone can publish their opinion, experience, or business review.

12 Steps to Repair and Maintain Your Online Reputation

The rise of social media has made online reputation management one of the most important aspects of running a business. This comes with some ups and downs fo...

Managing Your Online Reputation vs. Hiring A Service

Having an online presence is more important than ever. With the continued growth of online communities and social media, managing your reputation online is c...

How to Maintain a Good Online Reputation

You want to be careful not to damage your online reputation by making poor choices about the way you interact with others online or the type of content you p...

10 Common PR Mistakes Made by Start-Up Companies

Starting a new company can be difficult. Burning the midnight oil, struggling to provide enough funds to stay above the bottom line, and exhausting all the r...

The Do’s and Don’ts of Social Media

Brands need to stay active on social media to succeed in the digital age. Showcasing your brand’s unique features and voice is important but shouldn’t be don...

Social Media Privacy Usage & How It Affects Your Reputation

Over the last several years, social media sites have become a vital tool for connecting, communicating, networking, entertainment, and so much more. What you...

3 Companies Who Have Excelled Because of Their Online Reputation

Online reputation management is a constantly evolving field. Learning from the best in the business is in any brand’s interests – that’s why at BRANDefenders...

Why Is It Important To Monitor My Online Reputation?

Facebook was released over 15 years ago and was the beginning of more online presence for individuals and companies.

How Removing Negative Images Can Protect Your Reputation

Negative images associated with your or your business can have a devastating impact on your reputation. Once an image is posted online, it can be difficult t...

How Your Online Personal Reputation Can Affect Your Business

As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Now tha...

6 Ways To Get Rid of Negative News Trending On The Internet

Have you ever googled yourself? For many people, you may find that you have the same name as someone else in the world, resulting in search results that don’...

What Is Online Reputation Management, And Is It Affordable?

Reputation can make or break a company or individual brand. Most companies spend hundreds to thousands of dollars to build a positive reputation around their...

Why or Why Not to Remove Negative Reviews

Major digital brands are prone to receiving a bad review from unsatisfied customers every once in a while. Though it might be your first instinct to delete u...

3 Companies Who Used Reputation Management To Recover

With the growth of social media and the vast connectedness of our world today, online reputation is growing more critical. Many companies pay significant amo...

What Are Ripoff Reports, And How Do They Affect You?

How a company is perceived online has a major effect on its business. Online reviews are crucial to making or breaking a business based on building customer ...

10 Tips to Improve Domain Authority

If you have a website to manage and maintain, you’re probably familiar with the concept of domain authority. The higher your website’s domain authority, the ...

5 Brand Strategies You Need to Adopt Today

Commerce is increasingly moving into the ultra-competitive online space, and everything your customers say about your brand is stored forever online. Unfortu...

Top 10 Most Controversial Brands In 2022

Not every brand receives the highest praise in customer reviews. While every company gets a bad review now and then, some companies are constantly under fire...

3 Brands That Are Synonymous With Their Industry

There has been an explosion of innovation for products and businesses since the beginning of the 21st century. With it, there’s been the advent of the intern...

Top Ten Most Recognized Brands in the World

As you glance down this round-up of the top ten most recognized brands worldwide, you may be surprised at the variation in the represented industries. Howeve...

The Basics of PPC Marketing

In digital marketing, you want to drive sales by generating leads while keeping costs as low as possible and profits high. Using a tactic with the word “pay”...

Why Your Domain Authority Matters and How to Find Your Score

The best metrics to measure your website’s success depends on its goals. For e-commerce sites, the conversion rate is the key stat. For blogs relying on ad r...

Keyword Stuffing: Why It Affects Your Google Ranking

It can be very tempting to stuff your website content with keywords that you perceive will boost your SEO ranking and give your site better visibility. Howev...

Simplifying SEO: Key Characteristics To Remember

When it seems like everyone is on the internet, your business needs to be there, too. But with so many products and services available online, how do you sta...

SaaS Vs. Paas: The Differences and The Strategy Behind Them

When it comes to marketing, your strategy is key to your success. There are several factors to consider before embarking on your venture: what are the benefi...

How eCommerce Marketing is Used in 2022

When it comes to promoting your business and getting the audience, you need to earn a profit. The Internet is an indispensable resource that you must take ad...

How Effective Is SEO? Here Are Some Digital Marketing Tips

If you’re familiar with the term SEO, you know it stands for search engine optimization — a strategy used to increase a website’s visibility on top search en...

Backlinking: Why It’s Essential To Online Brand Growth

It’s getting harder and harder to stand out in the crowded online market, as Google often updates its organic ranking algorithm. That shouldn’t come as a com...

Why Proper Content Creation Is Essential To Brand Management

Effective content creation can help you improve the value of your online brand. If you’re doing it right, then it will be an integral part of your brand mana...

5 Things to Keep in Mind While Managing Your Own Reputation

Online Reputation Management (ORM) has become an essential part of doing online business. If you want your business to succeed, then you have to take steps t...

10 Reasons To Look Into Online Reputation Management

A good online reputation is vital to success in today’s online business world. Today, we live in the age of the internet, and if a customer is interested in ...

Popular Review Sites To Boost Your Brand

In this article we list some of the most popular review sites to boost your brand.If you’ve happened to glance over any recent reputation management case stu...

Why Social Media Marketing Is Essential For Brand Growth

Social media is an important virtual arena that is used not only for networking but also serves as an amazing tool for advertising your company and products.

7 tips To Tracking Your Google Reputation

Google is the first place billions of people worldwide look for answers to their big and little queries. If they’re lucky, they’ll locate them among the firs...

Your Online Reputation: 5 Things You Can Do To Improve It Today

Keeping up with your online reputation can seem like a daunting task. Here are some tips you can use to help make improving your online reputation easier.

Digital Banner Ads: What’s The Best Size For You?

Picking an ad size can be overwhelimg. Here are some good options that may be perfect for your business.

How to Rank Your Website

Why Is a Good Website Important for Your Business?

Brand Building Is Worth It in the Long Run

If you only focus on sales, you may meet your sales goal, but you will have a customer that has no loyalty to your brand. They will buy your product once for...

A Small Business Branding Guide

Branding is essential to building a small business because it establishes an image in your potential customers’ minds and helps build trust and loyalty.

Brand Strategy and Why It’s Important

Whether you have a thriving small business that you’re comfortable maintaining or have dreams of international distribution with a global clientèle, you need...

Rebranding Your Business: How to Not Fail at It

Rebranding can be a huge project, and more often than not, people who try to do this by themselves often fail. The main reason is that they underestimate eve...

Social Media Marketing: Connecting with Your Customers

Social media marketing isn’t just a “nice thing to do“ if you have time. Instead, it can spell the difference between success and failure for your business.

The Basics of Search Engine Optimization

The most basic gist of SEO is this: the job of your website should be to fully understand what your targeted customers are searching for online, what answers...

How to Create a Brand Image

In today’s digital marketplace, where your competitors are only a click away, your brand is your most important asset. Your brand image is the first impressi...