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Crisis Protection Management
We prepare your team, watch the signals, and lead response with playbooks, templates, and SLAs—so a bad moment doesn't become your brand story.
300+ incidents guided • Cross-functional escalation • Policy-aligned responses
Challenge → Outcome
Don’t Let a Bad Moment Become Your Brand Story
The Challenge
When a crisis hits—viral post, review pile-on, data incident, executive controversy—minutes matter. Without a plan, response stalls and the narrative runs away from you.
What You Get
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Preparedness
A Crisis Playbook with escalation paths, roles, and ready-to-ship templates.
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Visibility
Tight monitoring, alerts, and severity tags across news, web, and social.
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Response
Coordinated rapid response, social moderation, and stakeholder communications.
Why It Converts
Clear plans and faster decisions reduce uncertainty, protect trust, and shorten recovery.
How it works
- 1
Kickoff & Risks
Identify likely scenarios (product, service, safety, security, executive), stakeholders, decision rights, and SLAs.
- 2
Build the Playbook
Create escalation matrix, roles & responsibilities (PR/Legal/HR/Exec), comms principles, approval workflow, and holding statements/Q&A by scenario.
- 3
Instrument & Train
Calibrate monitoring/alerts, set severity levels, prepare war-room channels, and run a tabletop exercise to test decisions and timing.
- 4
Rapid Response
During incidents: activate playbook, draft/approve public statements, coordinate social & review replies, brief executives, and track narrative shifts.
- 5
Review & Remediate
Post-incident report with timeline, impact, message analysis, and remediation plan (content, product, policy, or process).
Deliverables
Crisis Playbook
Scenarios, decision trees, escalation matrix, comms principles Services Overview
Templates
Holding statements, Q&A, social posts, review responses, internal/partner/customer emails Services Overview
Monitoring & Alerts
Tuned queries, severity tags, and 24/7 alerting options Services Overview
Moderation Protocols
Comment/DM macros, hide/lock/escalate rules (platform-compliant) Services Overview
Executive & Employee Guidance
Briefings, talking points, and media handling tips Services Overview
Post-Incident Review
Lessons learned and policy/process updates Services Overview
Packages & Pricing
Choose the crisis protection program that fits your risk profile and team.
Essentials
Best for preparedness + guided response.
Starts at per engagement
What's included
Risk mapping, Crisis Playbook, monitoring calibration, standard business-hours response, holding statements & Q&A, social/review response guidance, monthly drill or tabletop, post-incident review.
Book a discovery callAmplify
Most PopularBest for higher-visibility teams.
Starts at per engagement
What's included
Everything in Essentials plus extended response window (early/late coverage), enhanced social moderation, executive briefing templates, crisis hub template.
Book a discovery callEnterprise
Best for multi-region or regulated categories.
Starts at per engagement
What's included
Everything in Amplify plus 24/7 on-call add-on, multilingual variants, legal/PR agency coordination, custom dashboards.
Book a discovery callNote: Final scope confirmed after discovery. Platform decisions, third-party moderation, or legal outcomes are outside our control. 24/7 on-call coverage is scheduled and staffed as an add-on (see SOW).
Typical Results
After rollout, clients commonly see:
Faster, more consistent responses across channels
Reduced escalation thanks to clear approvals and templates
Stronger stakeholder trust and shorter time-to-recovery
Having a playbook and ready statements turned chaos into a plan, we responded within minutes instead of hours.*
*Anecdotal results. Your results will vary.
*Results may vary.
Mini Case Study
A B2B SaaS team stabilizing a security narrative during a suspected incident.
Stabilize a Security Narrative
Problem
Social speculation about a 'data leak', press inquiries spiking, support tickets up 3×, and brand queries picking up 'breach' variants in select markets.
Intervention
- 24/7 command center: roles, channels, escalation tiers, and a single source of truth.
- Holding statement within two hours plus status page cadence; executive Q&A and legal‑vetted timeline page.
- Stakeholder communications: customer and partner emails, in‑app banner, and sales/CS enablement notes.
- Response system: tone‑safe macros for social/support and outreach to reporters with facts and technical context.
- Policy‑aligned reports: flagged doxxing and false claims, updated knowledge‑panel sources, and internal link hygiene to the timeline.
- Monitoring: negative share of voice, response‑time SLA, autosuggest screenshots, and ticket topics.
Outcome (14 days)
- –52% negative share of voice and return to baseline within two weeks.
- 11‑minute average public response time (was 2–4 hours).
- –36% support backlog and branded CTR on core terms +18% from trough.
- 'Breach' variant fell out of autosuggest in target markets.
This example shows how preparedness, coordinated messaging, and policy‑aligned reporting can quickly stabilize a security narrative without overstating risk.
Crisis Protection Management FAQ
Common questions about our crisis preparedness and response programs
A preparedness and response program, playbooks, monitoring, templates, and SLAs, to manage brand-impacting incidents across web, social, and reviews.
Anything likely to harm customers, employees, or brand trust (e.g., viral complaints, safety or data incidents, executive issues, product outages).
Yes, available as a scheduled on-call add-on at the Enterprise level; standard coverage is business hours with extended options in Amplify.
We can route approvals and post where access allows, or provide ready-to-ship statements your team publishes.
Yes, we integrate with your Legal/PR/HR teams or partner agencies and follow platform and regulatory policies.
No. Platforms and publishers control moderation. We provide policy-based requests and alternative strategies when removal isn't possible.
Most teams stand up a usable playbook and alerts within 2-3 weeks.
Programs start at $2,625. See Packages & Pricing for details.