Privacy Policy
Last Update: 09 May, 2025
Table of Contents
- Privacy Policy Introduction
- Summary of Key Points
- Analytics and Tracking
- 1. Information Collection
- 2. Information Collection Details
- 3. Legal Bases for Processing
- 4. Information Sharing
- 5. Cookies and Tracking
- 6. Data Retention
- 7. Information Security
- 8. Information from Minors
- 9. Your Privacy Rights
- 10. Do-Not-Track Features
- 11. United States Residents’ Rights
- 12. Policy Updates
- 13. Contact Information
- 14. Your Data Control Rights
Privacy Policy Introduction
This privacy notice for BRANDefenders, LLC (“we,” “us,” or “our”), describes how and why we might collect, store, use, and/or share (“process”) your information when you use our services (“Services”), such as when you:
- Visit our website at https://brandefenders.com, or any website of ours that links to this privacy notice
- Engage with us in other related ways, including any sales, marketing, or events
Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at Info@BRANDefenders.com.
Summary of Key Points
This summary provides key points from our privacy notice. For more details about any of these topics, click the links provided or use our table of contents below.
Personal Information Processing
Q: What personal information do we process?
When you visit, use, or navigate our Services, we may process personal information depending on:
- How you interact with us and the Services
- The choices you make
- The products and features you use
Sensitive Information
Q: Do we process any sensitive personal information?
We do not process sensitive personal information.
Third-Party Information
Q: Do we receive any information from third parties?
We do not receive any information from third parties.
Information Processing
Q: How do we process your information?
We process your information to:
- Provide, improve, and administer our Services
- Communicate with you
- Ensure security and prevent fraud
- Comply with law
- Other purposes with your consent
We only process your information when we have a valid legal reason to do so.
Information Sharing
Q: In what situations and with which parties do we share personal information?
We may share information in specific situations and with specific third parties.
Security Measures
Q: How do we keep your information safe?
We have organizational and technical processes and procedures in place to protect your personal information.
Note: No electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Your Rights
Q: What are your rights?
Depending on your geographical location, applicable privacy law may grant you certain rights regarding your personal information.
Exercising Your Rights
Q: How do you exercise your rights?
The easiest way to exercise your rights is by emailing Info@BRANDefenders.com. We will consider and act upon any request in accordance with applicable data protection laws.
Analytics and Tracking
We use Hotjar to better understand our users’ needs and optimize service experience. Hotjar helps us understand:
- Time spent on pages
- Clicked links
- User preferences and behavior
Hotjar collects:
- Device’s IP address (de-identified)
- Device screen size and type
- Browser information
- Geographic location (country only)
- Preferred language
Note: Hotjar stores this information in pseudonymized user profiles and is contractually forbidden to sell any collected data.
For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.
1. Information Collection
Personal Information You Disclose
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide when you:
- Express interest in our products and Services
- Participate in activities on the Services
- Contact us
The personal information we collect may include:
- Names
- Phone numbers
- Email addresses
Note: All personal information you provide must be true, complete, and accurate. Please notify us of any changes to your personal information.
Automatically Collected Information
In Short: We automatically collect certain device and usage information when you visit our Services.
This information includes:
- IP address
- Browser and device characteristics
- Operating system
- Language preferences
- Referring URLs
- Device name
- Country and location
- Usage patterns and timing
- Technical information
This information is primarily used for:
- Security maintenance
- Service operations
- Internal analytics
- Reporting purposes
Note: Like many businesses, we also collect information through cookies and similar technologies.
2. Information Collection Details
Log and Usage Data
We collect service-related, diagnostic, usage, and performance information through our servers, including:
- IP address and device information
- Browser type and settings
- Activity information (date/time stamps, pages viewed, searches)
- Feature usage patterns
- Device event information (system activity, error reports)
- Hardware settings
Device Data
We collect information about devices used to access our Services, including:
- IP address or proxy server
- Device and application identification numbers
- Location data
- Browser type and settings
- Hardware model details
- Internet service provider/mobile carrier
- Operating system information
- System configuration
Location Data
We collect location data that can be:
- Precise or imprecise
- Based on GPS and other technologies
- Derived from IP address
Note: You can opt out by:
- Refusing access to location information
- Disabling Location settings on your device
Please note: Opting out may limit your access to certain Services features.
3. Legal Bases for Processing
In Short: We only process your personal information when we have a valid legal reason under applicable law.
EU and UK Users
The GDPR and UK GDPR require us to explain our legal bases for processing your information:
Consent
- We process information with your explicit permission
- You can withdraw consent at any time Learn more about withdrawing consent
Contract Performance
We process information when necessary to:
- Fulfill our contractual obligations
- Provide our Services
- Respond to related requests
Legitimate Interests
We process information for our legitimate business interests, including:
- Sending special offers and discounts
- Analyzing service usage and improvements
- Supporting marketing activities
- Preventing fraud and diagnosing problems
- Improving user experience
Legal Obligations
We process information to:
- Comply with law enforcement
- Meet regulatory requirements
- Exercise legal rights
- Respond to legal proceedings
Vital Interests
We process information to protect vital interests, such as:
- Ensuring personal safety
- Preventing immediate harm
- Protecting critical interests
Canadian Users
For users in Canada, we process information based on:
- Express consent (specific permission)
- Implied consent (reasonably inferred)
Exceptions for Processing Without Consent:
- Individual interests requiring immediate action
- Fraud investigation and prevention
- Legal business transactions
- Insurance claim processing
- Emergency communications
- Financial abuse prevention
- Legal compliance
- Professional or business records
- Journalistic, artistic, or literary purposes
- Publicly available information
4. Information Sharing
In Short: We share information in specific situations and with select third parties.
Sharing Scenarios
We may share information in these cases:
- Business transfers (mergers, acquisitions)
- Analytics services (Google Analytics)
- Affiliated companies
- Business partners
To opt out of Google Analytics tracking:
- Visit Google’s opt-out page
- Review Google’s Privacy & Terms Page
5. Cookies and Tracking
In Short: We use cookies and similar technologies to enhance your experience.
We employ:
- Cookies
- Web beacons
- Pixels
For detailed information and opt-out options, see our Cookie Notice.
6. Data Retention
In Short: We keep your information only as long as necessary or legally required.
Retention Principles
- We retain data only for stated purposes
- We follow legal retention requirements
- We delete or anonymize unnecessary data
- We securely store archived data
Note: If immediate deletion isn’t possible (e.g., in backups), we isolate the data until deletion is feasible.
7. Information Security
In Short: We implement security measures to protect your personal information.
We maintain appropriate technical and organizational security measures to protect your personal information. However:
- No electronic transmission is 100% secure
- We cannot guarantee complete protection against unauthorized access
- You should access Services only in secure environments
Note: While we implement strong security measures, transmission of personal information to and from our Services is at your own risk.
8. Information from Minors
In Short: We do not knowingly collect or market to individuals under 18.
Age Requirements
- You must be at least 18 to use our Services
- If under 18, you need parent/guardian consent
- We do not knowingly collect data from minors
If Minor Data is Collected
If we learn about collection of minor data, we will:
- Deactivate the account
- Delete the data promptly
- Take measures to prevent future collection
If you discover we have minor data, contact us at Info@BRANDefenders.com
9. Your Privacy Rights
In Short: You have specific rights regarding your personal information, varying by region.
Regional Rights
Users in these regions have enhanced privacy rights:
- European Economic Area (EEA)
- United Kingdom (UK)
- Switzerland
- Canada
Available Rights
You may have the right to:
- Access and copy your information
- Request corrections or deletion
- Restrict processing
- Data portability
- Object to processing
- Avoid automated decision-making
How to Exercise Your Rights
- Contact us using details in “How You Can Contact Us”
- We’ll respond according to applicable laws
- EEA/UK users can complain to their Data Protection Authority
- Swiss users can contact the Federal Data Protection Commissioner
Withdrawing Consent
You can withdraw consent by:
- Contacting us through provided channels
- Note: Prior processing remains lawful
- Alternative legal bases may allow continued processing
Opting Out of Marketing
Unsubscribe options:
- Click unsubscribe in emails
- Reply “STOP” to SMS messages
- Contact us directly
Note: Service-related messages may continue
Cookie Preferences
- Browsers accept cookies by default
- You can modify cookie settings
- Some features may be affected See Cookie Notice
10. Do-Not-Track Features
In Short: We currently don’t respond to DNT signals.
- Most browsers offer DNT settings
- No uniform standard exists yet
- We’ll update policy when standards are adopted
11. United States Residents’ Rights
In Short: Specific rights apply to residents of certain states.
Applicable States
- California
- Colorado
- Connecticut
- Utah
- Virginia
Personal Information Categories
We track the following categories over 12 months:
| Category | Examples | Collected |
|---|---|---|
| Identifiers | Names, addresses, email | NO |
| Personal Records | Contact, employment info | NO |
| Protected Classifications | Gender, birth date | NO |
| Commercial Information | Purchase history | NO |
| Biometric Data | Fingerprints, voice | NO |
| Internet Activity | Browsing history | NO |
| Geolocation | Device location | NO |
| Audiovisual Data | Images, recordings | NO |
| Professional Info | Work history | NO |
| Education Info | Student records | NO |
| Inferences | Preference profiles | NO |
| Sensitive Data | - | NO |
California Residents’ Rights
Under the “Shine The Light” law:
- Annual free information request
- Details of third-party sharing
- Removal rights for minors
Contact us for data removal or information requests
CCPA Privacy Notice
In Short: California residents have specific privacy rights under the CCPA.
California Resident Definition
A “resident” is:
- An individual in California for non-temporary purposes
- An individual domiciled in California but temporarily outside the state
Your CCPA Rights
-
Right to Delete
- Request deletion of your personal information
- Subject to legal exceptions (free speech, legal compliance, security)
-
Right to Know You can request information about:
- Collection and use of personal information
- Categories of data collected
- Processing purposes
- Information sharing practices
- Third-party disclosures
- Business purposes
- Specific data collected
-
Right to Non-Discrimination
- We won’t discriminate for exercising rights
-
Right to Limit Sensitive Data Use
- We don’t process sensitive personal information
Verification Process
- Identity verification required
- May match against existing records
- Additional verification if needed
- Verification data deleted after use
Additional Rights
- Object to processing
- Request corrections
- Use authorized agents
- Opt out of data sharing
Contact us using the details below for requests or complaints.
State-Specific Privacy Rights
Colorado Residents (CPA)
Rights include:
- Processing information
- Data access
- Correction of inaccuracies
- Deletion
- Data portability
- Opt-out of certain processing
Appeals within 45 days
Connecticut Residents (CTDPA)
Rights include:
- Processing information
- Data access
- Correction
- Deletion
- Data portability
- Opt-out options
Appeals within 60 days
Utah Residents (UCPA)
Rights include:
- Processing information
- Data access
- Deletion
- Data portability
- Opt-out of targeted ads
Virginia Residents (VCDPA)
Definitions:
- “Consumer”: Virginia resident (individual/household context)
- “Personal data”: Identifiable information
- “Sale”: Monetary exchange of data
Rights include:
- Processing information
- Data access
- Correction
- Deletion
- Data portability
- Opt-out options
Verification and Appeals:
- Identity verification required
- 45-day response time
- Possible 45-day extension
- Appeal rights available
12. Policy Updates
In Short: We update this notice to maintain legal compliance.
- Updates indicated by “Revised” date
- Material changes may be notified directly
- Regular review recommended
13. Contact Information
Questions or comments?
-
Email: Info@BRANDefenders.com
-
Mail:
BRANDefenders, LLC
588 W 400 S Suite 110
Lindon, UT 84042
United States
14. Your Data Control Rights
In Short: You can review, update, or delete your data.