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Competitor Monitoring
We track share‑of‑voice, campaigns, keywords, reviews, and pricing/positioning, with alerts and simple scorecards so you can move first.
200+ brands benchmarked • Actionable dashboards • Clear, exec‑friendly insights
Challenge → Outcome
See what competitors are doing—before it hits your numbers
The Challenge
Competitors launch offers, change pricing, and shift messaging quietly. Without visibility, you react late and lose ground.
What You Get
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Coverage
A monitoring program across search, social, content, ads, and reviews for your top competitors.
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Clarity
Alerts for big moves and a monthly executive scorecard that highlights what matters.
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Control
Recommendations you can act on—offers, pages, content, and campaigns.
Why It Converts
You spot changes early and respond with confidence—before the market moves on.
How it works
- 1
Kickoff
Define competitor set (primary/secondary/emerging), markets, and KPIs. Align on what a ‘move’ means (pricing, launch, hiring burst, review surge, etc.).
- 2
Set Up & Calibrate
Configure trackers for SOV in search/social, keyword rankings, ad and campaign surveillance, content cadence, backlink and PR mentions, and review velocity/ratings.
- 3
Monitor & Alert
Run always‑on monitoring with severity tags. Trigger alerts for threshold events and maintain a Competitor Moves Log.
- 4
Report & Advise
Deliver a monthly Competitor Scorecard with what changed, why it matters, and recommended counter‑moves, plus optional quarterly deep‑dives.
Deliverables
Competitor Landscape
Taxonomy of primary, secondary, and emerging competitors, profiles, and a positioning map. Services Overview
Monitoring Setup
SOV dashboards for search/social, keyword trackers, ad and campaign watch, content calendar comparisons, backlink/PR mentions, and review benchmarks. Services Overview
Alerts & Moves Log
Severity rules, email/Slack alerts, and a logged record of competitor events. Services Overview
Scorecards
Monthly executive summaries of opportunities, risks, and priority actions. Services Overview
Deep‑Dive Pack (optional)
Quarterly teardown of a key competitor—site, funnels, offers, and creative. Services Overview
Playbooks
Counter‑move ideas for offers, pages, content, and paid programs. Services Overview
Packages & Pricing
Choose the competitor monitoring program that fits your market and team.
Essentials
Best for a focused competitor set and clear alerts.
Starts at per engagement
What's included
Up to 2 competitors, SOV for search and social, keyword tracker for 25 terms, high‑level ad and campaign watch, content cadence, reviews benchmark, monthly scorecard, and high‑severity alerts.
Book a discovery callAmplify
Most PopularBest for competitive spaces and active programs.
Starts at per engagement
What's included
Everything in Essentials plus up to 4 competitors, 50 keywords, creative and theme tracking for paid and organic, backlink and PR mentions, review velocity, weekly insights, and counter‑move recommendations.
Book a discovery callEnterprise
Best for multi‑region or multi‑segment brands.
Starts at per engagement
What's included
Everything in Amplify plus up to 6 competitors or regions, 100 keywords, multi‑language monitoring, custom dashboards, quarterly deep‑dives, and stakeholder workshops.
Book a discovery callNote: We use public data and approved integrations. Private or gated sources require access and permissions. We comply with platform terms.
Results & Proof
After engagement, clients commonly see:
Fewer surprises and earlier visibility into competitor launches and pricing changes.
Faster counter‑moves in content, offers, and campaigns.
Clearer executive alignment on where to focus.
The scorecard turned noise into action. We responded to a competitor launch in days, not weeks.
Anecdotal feedback from a competitor monitoring client; your results will vary.
*Results may vary.
Mini Case Study
Results from a B2B SaaS team after adding always‑on competitor monitoring and response.
Launch Response & Win Rate
Problem
Rivals shipped pricing and feature launches without being noticed for weeks, demo win rate slid, and CAC on competitor terms rose.
Intervention
- Signal graph: daily monitors across rivals’ pricing pages, release notes, help centers, and G2/Capterra reviews, plus LinkedIn hiring signals to infer roadmap shifts.
- SERP/ads watcher: brand + competitor keywords, RSAs, sitelinks, ad‑copy diffs, and spend spikes.
- Narrative counter: rapid‑response playbook with one‑liner, objection map, and hero/pricing micro‑copy updates within 72 hours.
- Sales enablement: competitive battlecards synced to CRM, alert digest in Slack, and monthly post‑mortems with win/loss tags.
Outcome (90 days)
- +6pp demo win rate vs. tracked rivals
- –18% CAC on competitor‑intent search (negatives + ad‑copy rotation)
- 72‑hour average response time to competitor launches (was 3–4 weeks)
These results show what is possible when you plug competitive signals into a repeatable playbook for pricing, narrative, and sales enablement.
Competitor Monitoring FAQ
Common questions about our competitor monitoring and competitive intelligence services
Ongoing tracking of competitor share‑of‑voice, keywords, campaigns and ads, content, PR/backlinks, and reviews—with alerts and executive summaries.
Competitor monitoring is always‑on and operational; market research (or Market Intelligence) is deeper analysis and studies. We can bundle both.
Public web and search, social posts and engagement, ad libraries, press and PR mentions, backlinks, reviews and ratings, and key site changes. Access to private data requires permissions.
No. We follow platform terms and only use public data or data you explicitly authorize.
Yes, where pricing and offers are publicly visible. We’ll flag changes and patterns.
Alerts are immediate; clear trends typically emerge after 4–8 weeks of data.
Programs start at $1,500. See Packages & Pricing for details.