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Paid advertising icon

Accelerate Your Brand Growth Target Your Brand Audience Maximize Your Brand ROI

Paid Advertising (PPC/SEM)

We build and manage performance campaigns across Google, Microsoft, Meta, LinkedIn, YouTube, and TikTok, with clean tracking from click to pipeline.

$25M+ ad spend guided* • Full‑funnel tracking • Weekly optimization rhythm

How it works

  1. 1

    Kickoff

    Set goals, budgets, ICPs, offers, and success metrics. Confirm platforms and conversion definitions.

  2. 2

    Audit & Plan

    Audit current accounts (if any). Build campaign architecture, audiences/keywords, negative lists, and a measurement plan (GA4, GTM, pixels, Conversions API).

  3. 3

    Build & Launch

    Create campaigns (Search/PMAX/Video/Display/Remarketing and Paid Social), ad groups/sets, creative (copy and assets), extensions, and landing page recommendations. Implement tracking.

  4. 4

    Optimize & Scale

    Run weekly tests on bids, budgets, audiences, and creative; prune queries; split test ads and landing pages; and sequence offers.

Deliverables

Account Audit & Plan

Account structure review, waste analysis, and growth opportunities. Services Overview

Campaign Builds

Google/Microsoft (Search, PMax, Video, Display), Meta/Instagram, LinkedIn, YouTube, TikTok as relevant. Services Overview

Creative System

Ad copy, headlines, extensions, and image/video specs and templates. Services Overview

Targeting Assets

Audiences, exclusions, and negative keyword lists. Services Overview

Landing Page Support

CRO recommendations or landing page builds as an add‑on. Services Overview

Tracking Setup

GA4, GTM, pixels, Meta Conversions API, and events/UTMs. Services Overview

Reporting

Weekly scorecard for cost, CTR, CPC, CPL, and SQLs/pipeline where available. Services Overview

Governance

Naming conventions, change log, and access/roles matrix. Services Overview

Packages & Pricing

Choose the paid advertising engagement that fits your channels and spend.

Essentials

Best for focused spend on 1–2 platforms.

Starts at $3,375

Starts at per engagement

What's included

Account audit or new build for up to 2 platforms, campaign setup (core campaigns plus remarketing), tracking setup and QA, 1 landing page audit, weekly optimization, and monthly reporting.

Book a discovery call

Amplify

Most Popular

Best for multi‑channel growth.

Starts at $4,500

Starts at per engagement

What's included

Everything in Essentials plus up to 3–4 platforms, additional campaign types (for example PMax and Video), ad creative variants each month, a landing page testing plan, and bi‑weekly working sessions.

Book a discovery call

Enterprise

Best for complex funnels, higher spend, or multi‑region.

Starts at $6,750

Starts at per engagement

What's included

Everything in Amplify plus advanced audience strategies (first‑party and lookalikes), multi‑region structures, conversion modeling guidance, creative production sprints, CRO support or landing page builds (scoped), and weekly exec readouts.

Book a discovery call

Note: Final scope and volume confirmed after discovery. Platform fees, ad spend, premium tools, and stock/licensing are billed at cost. We don’t mark up the media. A 15% management fee will also exist.

Results & Proof

After engagement, clients commonly see:

Lower CPA from smarter structure and testing.

Higher qualified lead and pipeline volume.

Clear line of sight from spend to outcomes via clean tracking.

We finally knew what was working. CPA dropped 28% while qualified demos rose month over month.

Anecdotal feedback from a paid media client; your results will vary.

*Results may vary.

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Mini Case Study

Results from a paid media rebuild that put intent and SQOs at the center.

Intent First, Waste Down

Problem

Broad match and generic RSAs burned budget, demo quality was low, CAC was rising, and there was weak visibility into which keywords and ads actually produced SQOs.

Intervention

  • Account refactor on search: rebuilt into exact and phrase intent clusters with robust negatives, ad groups by job‑to‑be‑done, responsive search ads with pinned lines, and sitelinks to BOFU pricing, comparison, and ROI pages.
  • LinkedIn strategy: role and industry targeting with problem‑led hooks, document ads that surfaced case studies, and website retargeting, with lead gen forms reserved for lower‑friction guides.
  • Creative and CRO: a BOFU landing set with sticky demo bar and proof modules, plus UTMs and offline conversion imports so optimization could move from leads to SQOs.
  • Measurement: channel profit and loss, CAC by segment, demo quality scoring in the customer relationship management system, and a weekly experiment cadence.

Outcome (quarter)

  • –26% blended CAC
  • +32% SQO pipeline from paid
  • +18pp click→demo rate on search
  • –41% spend on non‑incremental keywords
Intent First, Waste Down

These results show what is possible when paid media is rebuilt around intent, quality, and SQOs instead of surface‑level metrics.

Paid Advertising FAQ

Common questions about our PPC management and paid advertising services

Google Ads, Microsoft Advertising, Meta (Facebook/Instagram), LinkedIn Ads, YouTube, and TikTok right‑sized to your audience and budget.

No. Ad spend is billed directly to the platforms. Our fees cover strategy, builds, optimization, and reporting.

Yes. CRO support and landing page builds are available as an add‑on or bundled at the Enterprise level.

Yes. GA4, GTM, platform pixels, and Meta Conversions API. We also set up UTMs and events.

Most accounts stabilize in 4–8 weeks, with compounding gains as tests mature and data accrues.*

Yes, site visitors, list uploads where compliant, and engagement audiences.

Programs start at $3,375. See Packages & Pricing for details.

Ready to amplify your brand with paid channels that perform?

Book a Discovery Call