Nurture Your Brand Leads Personalize Your Brand Outreach Retain Your Brand Customers
Email Marketing & Automation
Strategy, campaigns, and lifecycle flows, segmentation, templates, and deliverability, built on your ESP/CRM with clean tracking end‑to‑end.
5M+ emails delivered • 200+ flows built • SPF/DKIM/DMARC authentication setup
Challenge → Outcome
Turn email from random blasts into a lifecycle engine
The Challenge
Random blasts and weak segmentation waste attention and poor deliverability means even good emails go unseen.
What You Get
-
Clarity
A lifecycle map and content calendar tied to audience intent.
-
Quality
On‑brand templates and copy that speak to each segment.
-
Control
Automations and scorecards so performance compounds over time.
Why It Converts
Right message, right moment, welcome, onboarding, nurture, re‑engagement, and winback, with landing pages and CTAs that close the loop.
How it works
- 1
Kickoff
Goals, offers, ICPs, compliance needs, and success metrics.
- 2
Audit & Foundations
ESP/CRM audit, list health, consent status, SPF/DKIM/DMARC setup, preference center, and tagging/segmentation plan.
- 3
Create & Automate
Template set, campaigns, and lifecycle flows (welcome, onboarding, nurture, cart/browse, post‑purchase, re‑engagement) with QA and deliverability checks.
- 4
Measure & Improve
A/B tests (subject/CTA/design), frequency caps, send‑time testing, cohort tracking, and a monthly scorecard for clicks, conversions, and revenue/lead attribution.
Deliverables
Lifecycle Map
Stages, triggers, and offers across the customer journey. Services Overview
ESP Setup/Migration
Klaviyo, HubSpot, Mailchimp, or SFMC configuration as relevant. Services Overview
Authentication
SPF/DKIM/DMARC setup and a domain warming plan. Services Overview
List Growth & Hygiene
Forms/pop‑ups, consent capture, and suppression rules. Services Overview
Segmentation
Personas, behavior, lifecycle stage, and engagement tiers. Services Overview
Templates & Assets
Modular email templates, brand components, and image/text standards. Services Overview
Campaign Production
Copy, design, QA, and scheduling for campaigns. Services Overview
Automation Flows
Welcome, onboarding, nurture, cart/browse, post‑purchase, and re‑engagement/winback. Services Overview
Tracking & Reporting
UTMs, GA4/GSC alignment, and an attribution view. Services Overview
Compliance Basics
CAN‑SPAM/GDPR guidance and preference center setup. Services Overview
Playbooks
Voice/style guide for email, testing plan, and send‑time/cadence guardrails. Services Overview
Packages & Pricing
Choose the email marketing and automation program that fits your lifecycle and volume.
Essentials
Best for new programs or focused relaunches.
Starts at per engagement
What's included
Kickoff, audit, authentication (SPF/DKIM/DMARC), template set, 2 core flows (e.g., welcome + re‑engagement or cart/browse), 4 campaigns/month, segmentation basics, and a monthly scorecard.
Book a discovery callAmplify
Most PopularBest for steady growth with automations.
Starts at per engagement
What's included
Everything in Essentials plus 4–6 flows (welcome, onboarding, nurture, cart/browse, post‑purchase, winback), 8 campaigns/month, pop‑ups and preference center, list hygiene, A/B testing, and a monthly optimization workshop.
Book a discovery callEnterprise
Best for multi‑segment, multi‑region, or high‑volume programs.
Starts at per engagement
What's included
Everything in Amplify plus 8–12 flows with dynamic content, lead scoring (where supported), CRM integration, multilingual variants, compliance review, 12–16 campaigns/month, and weekly working sessions.
Book a discovery callNote: Final scope confirmed after discovery. Platform fees, SMS, and stock/licensing are billed at cost. Inbox placement is not guaranteed.
Results & Proof
After engagement, clients commonly see:
Higher click‑through and more goal completions from targeted sends.
Improved list health and deliverability from authentication and hygiene.
A dependable flow‑driven revenue or lead baseline that compounds over time.
Automations took over the heavy lifting—welcome + onboarding + winback made email our most reliable channel.
Anecdotal feedback from an email marketing client; your results will vary.
*Results may vary.
Mini Case Study
Results from a lifecycle program that tightened foundations, segmentation, and hand‑off around SQLs.
Lifecycle Nurture to SQLs
Problem
Leads stalled after the first touch; newsletters outperformed nurtures; weak scoring and hand‑off to SDRs.
Intervention
- Foundation: domain alignment (SPF, DKIM, DMARC), a marketing subdomain, list hygiene, and warm‑up.
- Segmentation and scoring: ICP fit plus intent using content depth, product page visits, and recency, with MQL to PQL rules for demo features.
- Lifecycle rebuild: four streams—Post‑Webinar, Content Nurture, Free Trial, and Re‑engage—each with clear value props, objection handling, and one‑click calendar or booking.
- Sales hand‑off: routed hot leads to SDRs with context on last asset and page path, plus Slack alerts.
- Measurement: multi‑touch attribution, reply tracking, and demo‑set rate.
Outcome (8–10 weeks)
- +36% SQLs from nurture traffic
- +22% demo‑set rate from email‑sourced leads
- –18% response time from lead to SDR touch
- +7pp average open‑rate after authentication and list hygiene
These results show what is possible when lifecycle email pairs authentication, segmentation, and sales hand‑off into a single nurture engine.
Email Marketing & Automation FAQ
Common questions about our email marketing & automation services
Strategy, templates, campaigns, lifecycle flows, segmentation, deliverability, tracking, and reporting.
Klaviyo, HubSpot, Mailchimp, and Salesforce Marketing Cloud are most common—we’ll recommend based on your stack and goals.
Yes, SPF/DKIM/DMARC setup and a domain warming plan, plus list hygiene and suppression rules.
Yes, copy and modular templates are included; we adhere to your brand guidelines.
Yes, available as an add‑on or in Enterprise, depending on platform.
Most programs see movement in 4–12 weeks after activation, compounding with testing and list growth.*
Programs start at $2,250. See Packages & Pricing for details.