Define Your Brand Future Guide Your Brand Path Align Your Brand Vision
Brand Strategy
We define who you are, who you serve, and why you win, then turn it into clear positioning, messaging, and a plan your team can ship.
100+ narratives clarified - Plain English playbooks - Faster, cleaner launches
Challenge → Outcome
Guide the Story So Everything Else Works
The Challenge
If the story is not clear, nothing converts. Ads, pages, and sales calls all work too hard.
What You Get
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Clarity
A single positioning statement, value props, and a messaging house that keep every channel on story.
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Focus
An audience and ideal customer profile map so you know which buyers to chase and how they decide.
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Control
An activation plan with owners, timelines, and the first set of assets to update.
Why It Converts
Simple, consistent language removes friction, so marketing lands and sales closes.
How it works
- 1
Discover and Align
Interviews, offer audit, search and competitive scan, and win and loss notes to align on goals and non negotiables.
- 2
Position Your Brand
Define category, ideal buyers, and problem, solution, and proof, then draft your positioning statement, brand promise, and three pillars with proof points.
- 3
Message and Voice
Create a messaging house with tagline options, elevator pitch, one liner, headlines and hooks, objection answers, and tone and voice guidance.
- 4
Brand Architecture
Organize products and offers into a clear structure. Map names, pages, and navigation, and provide naming guidance where needed.
- 5
Visual Direction (Light)
Mood boards and usage cues for color, type, and imagery, plus social and profile examples and template guidance.
- 6
Activate
A ninety day plan that outlines which pages, decks, profiles, and ads to update first, with a governance checklist and internal rollout deck.
Deliverables
Brand Strategy Deck
A shareable deck in PDF format summarizing strategy, story, and structure. Services Overview
Positioning Statement and Brand Promise
One core positioning statement, brand promise, and three pillars with proof points. Services Overview
Messaging House
Tagline options, one liner, elevator pitch, headlines and hooks, and objection handling. Services Overview
Audience and Ideal Customer Profile Map
Quick personas and jobs to be done bullets for your priority buyers. Services Overview
Brand Architecture
Products and offers organized into a clear structure with navigation and naming guidance. Services Overview
Light Visual Direction
Mood boards, usage cues, and social and profile samples to guide visual expression. Services Overview
Activation Plan
Owners, timelines, success metrics, and the first pages, decks, and profiles to update. Services Overview
Governance and Guardrails
Voice and usage rules, words to use and avoid, and approval guidance. Services Overview
Packages and Pricing
Choose the brand strategy engagement that fits your team and complexity.
Essentials
Best for a crisp story and fast activation.
Starts at per engagement
What's included
Discovery, positioning statement, brand promise and pillars, core messaging house, light visual direction, and an activation plan.
Book a discovery callAmplify
Most PopularBest for multi offer teams that need structure.
Starts at per engagement
What's included
Everything in Essentials plus full brand architecture, ideal customer profile map with quick personas, expanded messaging by audience and stage, and rollout support.
Book a discovery callEnterprise
Best for multi brand and multi region organizations.
Starts at per engagement
What's included
Everything in Amplify plus executive and partner narratives, multilingual variants, naming explorations, and custom dashboards.
Book a discovery callNote: Identity design and website production are separate services. We integrate closely with both when bundled.
Results and Proof
After engagement, clients commonly see:
Faster creative and campaign launches with fewer revisions.
Higher conversion from clearer pages and offers.
Sales teams using the same language as marketing.
The one liner and messaging house aligned everyone, from our site and sales deck to our support emails.*
*Anecdotal results. Your results will vary.
*Results may vary.
Mini Case Study
How a workflow SaaS repositioned to win in a crowded category.
Reposition to Win
Problem
Generic positioning and undifferentiated offers led to low demo rates and long sales cycles in an ‘all‑in‑one platform’ category.
Intervention
- Discover & Align: stakeholder interviews, win/loss notes, and a competitive scan to understand where they truly won.
- Position Your Brand: defined a new category frame around ‘Close loops faster’, prioritized ICPs, and clarified problem → solution → proof.
- Message & Voice: built a messaging house, one‑liner, elevator pitch, and objection‑handling content for sales.
- Brand Architecture: simplified offer tiers and navigation so buyers could quickly see which package fit.
- Activate: rewrote homepage and pricing, refreshed the sales deck, and updated paid headlines to match the new story.
Outcome (one quarter)
- +38% landing‑page → demo rate.
- +21% MQL → SQL progression.
- –17% average sales cycle length.
This case shows how clear positioning, a tight messaging house, and focused activation can unlock better demo rates and faster deals without changing the underlying product overnight.
Brand Strategy FAQ
Common questions about our brand strategy services
A practical plan for who you are, who you serve, why you win, and how you tell that story, turned into positioning, messaging, and activation.
Strategy defines the story and structure. Identity expresses it visually through logo, color, type, and imagery. We can bundle both when needed.
If it supports clarity. We provide brand architecture and naming guidance to simplify how buyers understand your offers.
Most teams begin updates within two to four weeks using the ninety day plan.
Yes. We recommend pairing brand strategy with brand identity, website development, and content marketing for full activation.
Programs typically start at three thousand three hundred seventy five dollars. See Packages and Pricing for more details.