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Define Your Brand Differentiate Your Brand Position Your Brand

Brand Identity

From strategy and messaging to logos, colors, and typography, you’ll receive a complete brand identity guide your team can confidently apply across every channel.

100+ brands launched • 500+ assets delivered • Avg. +23% lift in conversion after rollout

Challenge → Outcome

Make Your Identity Unmistakable

The Challenge

Inconsistent brand identity (logo usage, colors, tone) and unclear brand messaging cost you clicks and sales. If your team can’t explain the brand in one breath, customers won’t either.

What You Get

  • Clarity

    Positioning and messaging your team can repeat.

  • Recognition

    A cohesive visual identity that works across web, print, and social.

  • Consistency

    Practical brand guidelines and a shared asset library.

Why It Converts

One source of truth, conversion-first copy and visuals, and a handoff your dev and marketing teams can use on day one.

How it works

  1. 1

    Kickoff

    Set expectations, audiences, competitors, and success metrics.

  2. 2

    Research & Inputs

    Stakeholder interviews, customer signals, and competitive scan to sharpen brand positioning.

  3. 3

    Identity Design

    Logo suite, color palette, typography, iconography, and imagery built into a flexible visual identity system.

  4. 4

    Guidelines & Handoff

    Clear brand guidelines and ready-to-use templates so your team ships consistently from day one.

Deliverables

Brand Strategy

Positioning, audience, value prop, competitive map Services Overview

Messaging System

Brand story, elevator pitch, key messages, tone of voice Services Overview

Naming & Tagline

Optional add-on Services Overview

Visual Identity

Primary/secondary logo suite, color palette, typography, iconography, patterns, imagery direction Services Overview

Brand Guidelines

Usage rules, do/don'ts, accessibility considerations Services Overview

Asset Kit

Social profile & post templates, pitch deck/one-pager, letterhead, email signature Services Overview

File Handover

Vector/source files (SVG/AI), web assets (PNG/JPG), fonts/licenses matrix Services Overview

Packages & Pricing

Choose the package that fits your brand's needs and budget

Essentials

Best for new ventures and tight timelines.

$3,625

Starts at per engagement

What's included

Discovery + strategy sprint, messaging framework, logo suite (primary/secondary/mark), core visual system (color, type, imagery), mini brand guide, starter asset kit (social + email signature).

Book a discovery call

Amplify

Most Popular

Best for growing teams ready to scale.

$5,250

Starts at per engagement

What's included

Everything in Essentials plus naming/tagline exploration (optional), extended visual system (patterns, icon set), full brand guidelines, sales asset kit (one‑pager + pitch deck template).

Book a discovery call

Enterprise

Best for established brands and complex rollouts.

$15,375

Starts at per engagement

What's included

Everything in Amplify plus customer voice research (interviews/light survey), competitive landscape + differentiation map, design system extensions (web UI kit basics), launch toolkit (rollout comms + internal training deck).

Book a discovery call

Note: Final scope and price confirmed after discovery. Multi‑brand architectures, regulated industries, or extra assets may adjust timeline and cost. Font licensing, stock, and printing are billed at cost.

Typical Results

After rollout, clients commonly see:

Faster production and fewer revisions

Lift in engagement (CTR, time on site)

Higher conversion rates on key pages and ads

We finally sound like the company we are.

A full identity refresh and clear brand guidelines contributed to a 28% increase in qualified demos within 60 days.

*Results may vary.

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Mini Case Study

DTC apparel brand (~$15M ARR), 4 core product lines, heavy paid social.

Launch Your Brand

Problem

Fragmented visuals and generic copy across site/ads; brand recall low; CPA trending up.

Intervention

  • Brand Strategy + Identity: new positioning (“Made to move”), type/color system, logo refinement, modular ad toolkit.
  • Messaging house: benefits‑first headlines, tone & word bank, objection answers.
  • Activation (90 days): homepage refresh, PDP templates, paid/social templates, creator kit.

Outcome (90 days)

  • +31% prospecting ad CTR, –18% CPA
  • +22% PDP conversion rate
  • +28% branded search CTR; +19% time on site
Launch Your Brand

These results show what's possible when brand strategy, identity, and activation work together.

Brand Identity FAQ

Common questions about our brand identity services

A complete set of strategy, messaging, and visual identity design deliverables such as: logo system, color, typography, iconography, and brand guidelines to ensure consistent execution across channels.

Branding is the ongoing process; brand identity is the tangible system (visual + verbal) that expresses the brand. We build the identity and enable your team to manage the brand long-term.

Essentials: 180 days depending on research depth and the number of assets.

Every package includes strategy, messaging, a complete brand identity system, and brand guidelines. Amplify and Enterprise add naming, research, extended design system, and launch support.

Yes. You receive rights and organized source files at handoff.

Yes. We can refine messaging, modernize visuals, and update brand guidelines without a full rebrand.

Yes, available in Amplify and Enterprise or as an add-on to Essentials.

Pricing starts at $3,625. See the Packages & Pricing section for details.

Absolutely. Our web and content teams implement your brand identity across site, sales assets, and social.

We work across B2B, consumer, and nonprofit, startups to enterprise, with tailored brand identity deliverables per use case.

Ready to launch your brand?

Book a Discovery Call