Guard Your Brand Reputation Watch Your Brand Mentions Stay Ahead of Brand Threats
Reputation Monitoring
We track brand mentions, sentiment, and share of voice across news, web, social, forums, and review sites so you can act before problems escalate.
10k+ mentions monitored per month - Crisis alerts with SLA - Executive reputation tracking available
Challenge → Outcome
See Issues Early, Before They Become Crises
The Challenge
You cannot fix what you do not see. Missed mentions, fake accounts, and late responses turn small issues into crises.
What You Get
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Coverage
Brand, product, competitor, and executive monitoring across the channels that matter.
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Clarity
Daily digests and real-time alerts with sentiment and severity tags.
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Control
A playbook and escalation path to respond fast and protect trust.
Why It Converts
Clear visibility leads to faster responses, fewer surprises, and stronger brand trust.
How it works
- 1
Kickoff
Define keywords and entities (brand, products, executives), competitors, risk categories, and SLAs. Align with brand guidelines and legal and communications.
- 2
Set Up and Calibrate
Configure trackers for news, web, blogs, forums, and selected social, review sources, and impersonation checks. Build alert rules and a Reputation Dashboard.
- 3
Monitor and Alert
Collect mentions and tag sentiment, topics, and severity. Send email or Slack alerts when thresholds are met. Flag potential crises and impersonation.
- 4
Report and Improve
Weekly or monthly scorecards with share of voice, volume, sentiment trend, top stories and posts, risky threads, and wins, plus recommended responses and content.
Deliverables
Tracking Plan
Entities, competitors, queries and booleans, sources, and SLAs Services Overview
Reputation Dashboard
Mentions, sentiment, share of voice, top sources, and spikes Services Overview
Alerts
Email and Slack alerts with severity and owner routing Services Overview
Review Monitoring
Listings tracked across search and industry sites and app stores Services Overview
Impersonation and Fake Profiles
Detection checks and escalation paths Services Overview
Executive Coverage (optional)
Personal name and handle monitoring Services Overview
Scorecards and Insights
Weekly or monthly reports and recommendations Services Overview
Response Playbook
Scripts, macros, and escalation paths (paired with Review Management if activated) Services Overview
Packages & Pricing
Choose the reputation monitoring program that fits your brand.
Essentials
Best for core monitoring and alerts.
Starts at per engagement
What's included
Tracking plan, dashboard, daily digests, real-time alerts, brand and product monitoring on priority sources, review monitoring for core listings, and a monthly scorecard.
Book a discovery callAmplify
Most PopularBest for competitive categories and active brands.
Starts at per engagement
What's included
Everything in Essentials plus competitor share of voice, topic clustering, executive name monitoring, industry forums and communities, and weekly insights.
Book a discovery callEnterprise
Best for multi-region or high-risk brands.
Starts at per engagement
What's included
Everything in Amplify plus multi-region and language tracking, crisis SLAs, impersonation sweeps, legal and communications coordination, and custom dashboards.
Book a discovery callNote: Platform and API access varies; we right-size coverage to your stack and policies. We do not control third-party platform uptime or moderation timelines.
Results and Proof
After engagement, clients commonly see:
Fewer surprise escalations thanks to earlier alerts.
Faster time-to-response on risky mentions and reviews.
Clear executive and competitor visibility to guide content and PR.
Issues stopped blindsiding us. Alerts and the weekly scorecard let us respond the same day.*
*Anecdotal results. Your results will vary.
*Results may vary.
Mini Case Study
How a B2B SaaS team turned reputation monitoring into an early-warning system.
Early‑Warning System
Problem
Product changes triggered surprise review swings and social threads; leadership learned days late and support backlog spiked.
Intervention
- Signal graph: 24/7 monitors across G2/Capterra, Reddit, Twitter (X), LinkedIn, help-center searches, and brand search results/AI Overviews.
- Alerting and SLA: severity tiers with Slack/email alerts, a 60‑minute owner acknowledgment policy, and an on‑call rotation.
- Response kits: tone-safe macros for reviews and social, executive Q&A for launches/incidents, and a weekly ‘themes & fixes’ memo to Product and CS.
- Dashboard: tracked negative share of voice, average star rating by site, time‑to‑first‑response, and review velocity.
Outcome (90 days)
- –63% average time‑to‑first‑response on reviews and social (hours → minutes).
- +0.4★ average rating on key review sites (weighted across G2/Capterra).
- –28% support backlog during release windows.
- Two minor issues contained before press pickup, documented in post‑mortems.
This case shows how structured monitoring, clear SLAs, and ready-made response kits can turn brand listening into a true early‑warning system instead of an after‑the‑fact report.
Reputation Monitoring FAQ
Common questions about our reputation monitoring services
Ongoing tracking of brand mentions, sentiment, and signals across news, web, social, forums, and reviews with alerts and reports to guide action.
News and blogs, web and forums, selected social channels (subject to access and policies), and major review platforms. We tailor sources to your audience.
Monitoring is separate from response. We provide a Response Playbook and can bundle Review Management to handle replies.
Yes, competitor share of voice and executive name monitoring are available in Amplify and Enterprise.
Monitoring does not remove content. Our content removal and reputation services may help where policies allow.
Alerts begin quickly after setup; trends and insights solidify over 4 to 8 weeks as data accrues.
Programs start at $900. See Packages and Pricing for details.