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Social Media Marketing
Strategy → creation → publishing → community. We plan your calendar, create on‑brand content, and manage engagement—so you grow the right audience and drive action.
25+ programs managed • 10M+ organic impressions • Consistent posting cadence clients keep
How it works
- 1
Kickoff
Define goals, channels, audiences, tone, and success metrics. Align with brand guidelines.
- 2
Plan & Calendar
Create a monthly content calendar with themes, hooks, formats (image/reel/carousel), and posting cadence per channel.
- 3
Create & Approve
Write copy, design graphics, and edit short‑form video. Route drafts for approval with alt text and accessibility cues.
- 4
Publish & Engage
Schedule posts, manage comments and DMs within the agreed window, and apply a basic tagging/UTM scheme.
- 5
Measure & Improve
Report monthly on reach, engagement, traffic, and leads. Test hooks, formats, and posting times.
Deliverables
Channel Strategy
Platform mix, voice, cadence, and do/don’ts. Services Overview
Editorial Calendar
Topics, hooks, formats, and cadence per channel. Services Overview
Creative Production
Post copy, graphics/templates, and short‑form video edits. Services Overview
Publishing & QA
Scheduling, tagging/UTMs, accessibility checks, and link‑in‑bio setup. Services Overview
Community Management
Comment and DM responses during a defined window. Services Overview
Reporting
Monthly scorecard for reach, engagement, and traffic/leads plus backlog. Services Overview
Playbooks
Brand voice guide for social and a comment moderation guide. Services Overview
Packages & Pricing
Choose the social media marketing program that fits your channels and cadence.
Essentials
Best for getting consistent with quality.
Starts at per engagement
What's included
Strategy and calendar, 2 platforms, 12 posts/month (mix of image/carousel/reel), templated graphics, basic short‑form edits, scheduling, community window of 30 min/day (Mon–Fri), and a monthly report.
Book a discovery callAmplify
Most PopularBest for multi‑channel growth.
Starts at per engagement
What's included
Everything in Essentials plus 3 platforms, 20 posts/month, custom graphics, 8 short‑form videos/month, community window of 60 min/day (Mon–Fri), A/B tests on hooks and thumbnails, and a monthly optimization workshop.
Book a discovery callEnterprise
Best for larger teams and multi‑region presence.
Starts at per engagement
What's included
Everything in Amplify plus 4–6 platforms, 30 posts/month, UGC coordination, influencer shortlist and outreach templates, social listening baseline, weekly check‑ins, and an escalation path with the BRANDefenders reputation team.
Book a discovery callNote: Final scope and volume confirmed after discovery. Paid boosts/ads, influencer fees, and stock/licensing are billed at cost. We coordinate with your paid team; full ads management is a separate service.
Results & Proof
After engagement, clients commonly see:
Consistent publishing cadence and higher engagement rate.
Better content‑to‑lead flow via clearer CTAs and tracked links.
Faster approvals and fewer edits thanks to briefs and templates.
Within two months, our engagement doubled and social became a reliable pipeline source for webinars.
Anecdotal feedback from a social media client; your results will vary.
*Results may vary.
Mini Case Study
Results from a LinkedIn and dark‑social program built to drive engagement and assisted pipeline.
LinkedIn Demand and Dark Social
Problem
Low engagement from ICP, little assisted pipeline from social, and creators and communities talking more about competitors than your brand.
Intervention
- Persona hooks: mapped three job‑to‑be‑done angles and built a message house for founders, product managers, and operations leaders.
- Content system: weekly point‑of‑view carousels, 60‑second explainers, build‑in‑public progress updates, customer mini‑wins, and native documents with case snippets.
- Executive program: ghost‑written posts based on authentic prompts, a structured comment strategy on category conversations, and monthly AMA sessions.
- Distribution: reposts via employees and partners, thoughtful Slack community drops where appropriate, plus UTMs and self‑reported attribution.
- Lead capture: low‑friction document ads for deeper dives, with retargeting to BOFU comparison and ROI landing pages.
Outcome (quarter)
- 3.2× engagement rate on founder and brand posts
- +41% assisted pipeline attributed to social touches
- +27% demo requests from LinkedIn and referral sessions
- +18% connection growth among ICP roles
These results show what is possible when social content, exec programs, and dark‑social distribution work together to drive real demand.
Social Media Marketing FAQ
Common questions about our social media marketing services
Strategy, content calendar, creative production (copy/graphics/video), publishing, community management, and reporting.
Commonly Instagram, Facebook, LinkedIn, X/Twitter, TikTok, YouTube Shorts, and Pinterest. We choose based on audience and goals.
Yes, during the agreed community window. We set an escalation path for sensitive issues.
We coordinate boosts and handoffs. Full paid social management is available as a separate service.
Yes, short‑form edits from recorded clips, screen captures, or provided footage. On‑site shoots are an add‑on.
Most programs see traction in 4–12 weeks, compounding with consistency and testing.*
Programs start at $2,625. See Packages & Pricing for details.
Challenge → Outcome
Turn social from random posts into a consistent growth channel
The Challenge
Inconsistent posting and ad‑hoc content won’t move the needle. Without a plan, voice, and cadence, you get followers not customers.
What You Get
Clarity
A channel strategy and editorial calendar built around audience goals.
Quality
Polished creative (copy, graphics, short‑form video) in your brand voice.
Consistency
Scheduled publishing and community management so engagement isn’t an afterthought.
Why It Converts
Content matches audience intent, sparks conversation, and points to a next step—site, lead form, event, or offer.