Understand Your Brand Audience Personalize Your Brand Messaging Target Your Brand Ideal Buyers
Consumer Persona Development
We turn interviews, surveys, and analytics into buyer personas, ideal customer profiles, and journeys. Plain English guides that sharpen messaging and improve conversion.
300+ interviews synthesized - Business to business and business to consumer - Sales ready one pagers and messaging
Challenge → Outcome
Stop Guessing Who Your Buyers Are
The Challenge
Most personas sit in a deck and collect dust. Guesswork leads to off target messaging, wasted budget, and leaky funnels.
What You Get
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Clarity
Evidence based ideal customer profiles and buyer personas with jobs to be done and objections you can actually counter.
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Focus
Journey maps that show what buyers need at each step and which channels and content work best.
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Control
Messaging and content starters your team can plug into ads, emails, and pages right away.
Why It Converts
We combine qualitative interviews with quantitative signals, so your plan reflects how buyers decide, not how we wish they did.
How it works
- 1
Kickoff and Data Pull
Align goals, segments, and the decisions we need to inform. Pull customer relationship management, analytics, search data, win and loss notes, and support tickets.
- 2
Qualitative Research
Interview customers, lost prospects, and internal subject matter experts. Capture triggers, anxieties, alternatives, and decision criteria using a jobs to be done lens.
- 3
Quantitative Validation
Run a right sized survey to validate patterns for needs, channels, and price sensitivity, then layer in search trends and conversion data.
- 4
Synthesize Models
Build ideal customer profiles, buyer personas, and role based journeys. Map objections to proof points, channels to content, and triggers to offers.
- 5
Enablement and Handoff
Deliver persona one pagers, messaging matrix, advertising and email hooks, and a content backlog. Train sales and customer support and integrate into briefs.
Deliverables
Ideal Customer Profiles and Buyer Personas
Demographics or firmographics, jobs to be done, triggers, anxieties, and decision criteria. Services Overview
Journey Maps
Awareness, consideration, decision, and post purchase flows that show needs and touchpoints. Services Overview
Messaging Matrix
Value propositions, proof, and offers by persona and stage. Services Overview
Advertising, Email, and Page Starters
Headlines, hooks, and calls to action aligned to each persona. Services Overview
Content Backlog
Topics mapped to questions and keywords across personas and stages. Services Overview
Research Readout
Interview insights, survey results, and recommended tests. Services Overview
Sales and Support Enablement
Objection handling guidance and talk tracks by persona. Services Overview
Research Hub (Optional)
Shared workspace for ongoing persona updates and assets. Services Overview
Packages and Pricing
Choose the persona development engagement that matches your team and audience access.
Essentials
Best for a fast, practical foundation.
Starts at per engagement
What's included
Up to two personas or ideal customer profiles, six to eight interviews, an optional light survey, persona one pagers, messaging starters, and a journey outline with one enablement session.
Book a discovery callAmplify
Most PopularBest for teams ready to activate across channels.
Starts at per engagement
What's included
Everything in Essentials plus three to five personas, twelve to sixteen interviews, a validation survey when feasible, full journey maps, messaging matrix, content backlog, and sales and support training.
Book a discovery callEnterprise
Best for multi segment or multi region brands.
Starts at per engagement
What's included
Everything in Amplify plus five to eight personas, twenty to thirty interviews, larger surveys when feasible, segment prioritization, role based journeys, executive workshop, and a research hub.
Book a discovery callNote: Final interview and survey counts depend on audience access and response rates. We handle outreach and incentives within policy and your privacy requirements.
Results and Proof
After engagement, clients commonly see:
Higher message and market fit and lower acquisition cost from better targeting.
Faster creative production using persona ready hooks and proof.
Better sales and support alignment with repeatable objection handling.
We stopped guessing. The persona one pagers and messaging matrix became our brief for advertising, emails, and sales calls.*
*Anecdotal results. Your results will vary.
*Results may vary.
Mini Case Study
How a DTC apparel brand clarified who buys and why to unlock growth.
Clarify Who Buys & Why
Problem
Broad targeting and generic creative stalled growth for a $20M ARR apparel brand with four core lines, driving rising CPA and flat repeat rate.
Intervention
- Signals sweep: survey (N≈1,200), UGC/review mining, and support‑tag analysis to surface three primary JTBD personas (Everyday Comfort, Performance Hybrid, Gift‑Giver).
- Persona Packs: motivations, barriers, triggers, and claims for each persona, plus a word bank and image style guidelines.
- Message/Creative Matrix: headlines, hooks, offers, and objections mapped to personas; PDP copy and hero re‑writes; creator briefs aligned to each persona.
- Channel rollout: persona‑segmented ad sets, onsite quiz feeding list segments, and lifecycle email flows built per persona.
Outcome (8–10 weeks)
- +31% paid social ROAS.
- –23% blended CPA.
- +18% PDP conversion rate.
- +12% 60‑day repeat rate.
This case shows how research‑backed personas, mapped directly into creative and channels, can lift ROAS, lower CPA, and improve repeat without random testing sprees.
Persona Development FAQ
Common questions about our buyer and customer persona services
A research backed profile of a decision maker or influencer that covers jobs to be done, triggers, objections, channels, and decision criteria.
An ideal customer profile defines which accounts you pursue. A persona explains the people and their motivations within those accounts.
Enough to reach clear patterns. Essentials typically includes six to eight interviews, and larger programs include twelve to thirty plus a validation survey when feasible.
Yes. Win and loss and churn interviews often reveal the sharpest objections and alternatives.
Both. We tailor models, research approaches, and channels to your market.
Plan on a light refresh every six to twelve months or after major product or market changes.
Programs typically start at one thousand eight hundred seventy five dollars. See Packages and Pricing for more detail.