Brand Insights

Paid Media Strategy

Browse all blog posts tagged with "Paid Media Strategy". Expert insights on brand protection, reputation management, and digital strategy.

Industry Insights

Local SEO + Paid Advertising for Landscaping Companies: A National Strategy to Improve Online Visibility, Page Rank, and AI Search Presence

Local SEO and paid advertising for landscaping companies that improve online visibility, Google Maps rankings, page authority, and AI search presence; driving higher-quality leads, better conversions, and scalable growth nationwide.

Growth & Revenue

Strategies for Small Business Online Advertising and PPC Campaigns

Overview of the Importance of Online Advertising for Small Businesses

Growth & Revenue

How Paid Ads Compare to SEO in 2024

SEO and paid advertising are both integral components of a comprehensive digital marketing strategy, each offering distinct advantages for businesses navigat...

Growth & Revenue

Paid Media: Tips and Tricks for Effective Campaigns

In the current digital era, companies are up against intense competition to draw in their intended consumer base. Alternative strategies are becoming more po...

Growth & Revenue

What You Should Know About Search Engine Results Pages

There are billions of websites on the internet, but nothing is as crucial as the search engine results pages (SERPs) for brands and their marketing plans.

Growth & Revenue

How Do SEO, SEM, and Social Media Compare?

SEO, SEM, and Social Media Marketing (SMM) are all search-related forms of digital marketing and are all highly relevant to your brand. With the sheer volume...

Growth & Revenue

SERP: What You Should Know About Search Engine Results Pages

There are billions of websites on the internet, but nothing is as crucial as the search engine results pages (SERPs) for brands and their marketing plans.

Growth & Revenue

How Are Pay Per Click (PPC) And Search Engine Optimization (SEO) Different

Search engine marketing (SEM) is essential for modern brands. However, choosing the best strategy isn’t so straightforward.

Growth & Revenue

What Is SERP and How Does It Impact Your Business?

Whenever you’re searching for the answer to a question you have regarding a certain topic or a specific product, service, or establishment nearer your locati...

Brand Protection

Why Is Online Reputation Management Essential?

Only a few years ago, online reputation management and public relations were only concerned with big corporations and the rich and famous. There was little f...

Growth & Revenue

How Does SEO Compare to Paid Results?

At BRANDefenders, we’re used to clients asking questions about how to optimize their search engine marketing (SEM) efforts. One of the most common questions ...

Growth & Revenue

The Basics of PPC Marketing

In digital marketing, you want to drive sales by generating leads while keeping costs as low as possible and profits high. Using a tactic with the word “pay”...