All Year Cooling
Dominating Local Search & Protecting a Trusted Brand
All Year Cooling is a family-owned leader in South Florida's air conditioning market, offering same-day installations, seven-day service, and financing options that make high-quality cooling solutions accessible to any budget. As an FPL Participating Contractor, they also help customers choose energy-efficient systems that reduce both costs and environmental impact.
The Challenge
Even with decades of exceptional service and a trusted reputation, All Year Cooling faced digital visibility and reputation challenges that left them vulnerable in search results.
Inconsistent Listings
To remain the first choice for air conditioning in South Florida, they needed a cleaner digital footprint, stronger online authority, and proactive reputation protection.
Our Approach
We focused on four high-impact priorities:
Dominate Local Search
Build consistent, optimized business listings and boost local rankings.
Defend Brand Reputation
Monitor, suppress, and remove harmful search terms and negative content.
Shape the Narrative
Publish high-quality, positive content to reinforce trust.
Provide Strategic Leadership
Guide marketing direction and align campaigns with growth goals.
What We Did
Business Listings Optimization:
Created and optimized 59 business listings to boost visibility and credibility across platforms.
Reputation Management:
Suppressed 9 unwanted autocomplete predictions, including harmful terms, to clean up search results.
Content Creation:
Generated authoritative articles that earned 666,162 impressions, pushing positive narratives to the forefront.
Competitive Insights:
Analyzed 14,326 market data points to identify opportunities and stay ahead of competitors.
Strategic Leadership:
Provided Fractional CMO services to align marketing spend, messaging, and long-term objectives.
The Results
In just 14 months, All Year Cooling achieved:
new business listings.
market data points analyzed for growth opportunities.
harmful autocomplete predictions removed.
impressions generated from positive articles.
Stronger local search rankings and a fortified brand reputation.