GL Homes
Building Trust & Visibility for Florida’s Premier Homebuilder
GL Homes is a leader in creating luxury, master-planned communities across Florida. With nearly five decades of expertise, they design family-friendly neighborhoods, luxury estates, and 55+ active adult communities—each crafted with energy-efficient designs, premium materials, and world-class amenities like resort-style pools, wellness centers, and racquet clubs. Known for quality and customer satisfaction, GL Homes is synonymous with the best in Florida living.
The Challenge
GL Homes had a stellar offline reputation, but digital perception and visibility weren't fully aligned with their brand excellence.
Negative Search Results
To protect their reputation and grow their reach, GL Homes needed a strategy to suppress negatives, improve ratings, and expand digital visibility.
Our Approach
We focused on three strategic priorities:
Clean & Control the Digital Narrative
Suppress harmful content and ensure positive stories dominate search results.
Grow Organic Reach
Use targeted SEO and backlink strategies to increase traffic and keyword rankings.
Boost Trust Signals
Improve ratings and reviews on high-visibility consumer platforms.
What We Did
Content Amplification:
Published 82 third-party articles (58 editorials + 24 press releases) to strengthen brand authority.
SEO & Backlinking:
Optimized keywords, enhanced backlink profiles, and achieved a 23.2% increase in referring domains.
Reputation Management:
Improved ratings across BBB (+164%), Glassdoor (+13.7%), and Birdeye (+11.4%).
Search Result Cleanup:
Secured positive results on the first page for branded searches.
The Results
In just six months, GL Homes achieved:
increase in organic traffic.
new keyword rankings.
increase in BBB rating.
third-party articles published.
Positive branded results dominating page one of search.