GL Homes
Building Trust & Visibility for Florida’s Premier Homebuilder
GL Homes has spent nearly five decades building Florida's most sought-after master-planned communities. Discover how we boosted their visibility and built the trust that turns homebuyers into lifelong advocates.
The Challenge
GL Homes had a stellar offline reputation, but digital perception and visibility weren't fully aligned with their brand excellence.
Negative Search Results
To protect their reputation and grow their reach, GL Homes needed a strategy to suppress negatives, improve ratings, and expand digital visibility.
Our Approach
We focused on three strategic priorities:
Clean & Control the Digital Narrative
Suppress harmful content and ensure positive stories dominate search results.
Grow Organic Reach
Use targeted SEO and backlink strategies to increase traffic and keyword rankings.
Boost Trust Signals
Improve ratings and reviews on high-visibility consumer platforms.
What We Did
Content Amplification:
Published 82 third-party articles (58 editorials + 24 press releases) to strengthen brand authority.
SEO & Backlinking:
Optimized keywords, enhanced backlink profiles, and achieved a 23.2% increase in referring domains.
Reputation Management:
Improved ratings across BBB (+164%), Glassdoor (+13.7%), and Birdeye (+11.4%).
Search Result Cleanup:
Secured positive results on the first page for branded searches.
The Results
In just six months, GL Homes achieved positive branded results dominating page one of search.
- increase in organic traffic driven by improved search visibility
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- new keyword rankings earned across priority search terms
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- increase in BBB ratings, strengthening brand trust signals
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- third-party articles published to reinforce authority and reach
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