UPPAbaby
Elevating a Premium Brand's Digital Presence
UPPAbaby is a global leader in premium baby gear, known for combining style, functionality, and innovation to make life easier for families. With a presence in over 55 countries, a dedicated team of 175 employees, and a strong commitment to social responsibility through the UPPAbaby Gives Back program, they continue to expand their impact worldwide.
The Challenge
UPPAbaby's products and reputation were already strong, but their digital presence wasn't maximizing their market leadership.
Missed SEO Opportunities
To maintain their position as the go-to choice for parents, UPPAbaby needed a more data-driven, content-rich, and technically optimized digital footprint.
Our Approach
We focused on three high-impact priorities:
Optimize and Clean the Website
Improve usability, fix errors, and enhance performance.
Boost Search Visibility
Use targeted SEO and content strategies to connect with parents searching for premium gear.
Strengthen Strategic Direction
Use data to refine messaging, campaigns, and audience targeting.
What We Did
Advanced SEO:
Optimized 2,082 webpages with targeted keywords, improved metadata, and streamlined internal linking.
Technical Fixes:
Reduced site errors by 94% and cut webpage warnings by 84%, improving site health and user experience.
Content Strategy:
Created blog content that offered parenting insights while reinforcing UPPAbaby's brand authority.
Market Intelligence:
Analyzed 47,270 data points to identify growth opportunities and fine-tune marketing strategies.
Fractional CMO Leadership:
Guided UPPAbaby's marketing team with high-level strategic direction, audience persona development, and campaign refinement.
The Results
In just six months, UPPAbaby saw:
reduction in site errors.
webpages fully optimized for SEO.
market data points analyzed for strategic growth.
reduction in webpage warnings.
Increased organic traffic and stronger audience engagement.