Windy City Wire
From Industry Leader to Digital Powerhouse
Windy City Wire has spent 20+ years delivering innovative cable management solutions to integrators and contractors nationwide. Discover how we transformed this industry leader into a digital powerhouse.
The Challenge
Windy City Wire dominated its industry offline, but online search visibility wasn't matching their real-world leadership.
Keyword Competition
Competitors were outranking them on valuable keywords, making it difficult for potential customers to find them through search.
Untapped Traffic
There were significant untapped opportunities to capture organic traffic through strategic content and SEO optimization.
Content Gaps
They needed consistent, high-quality content to showcase their expertise and establish authority in their industry.
They needed to expand their authority in search results, attract more qualified traffic, and strengthen their position as the go-to name in low-voltage cable solutions.
Our Approach
We focused on three high-impact priorities:
Win the Search Rankings
Target competitor-dominated keywords and claim top positions.
Drive Qualified Traffic
Produce content tailored to customer needs and industry trends.
Amplify Digital Presence
Use analytics-driven strategy to maximize visibility and engagement.
What We Did
SEO Optimization:
Added 7,483 new keywords to their ranking portfolio.
Content Marketing:
Ghostwrote and optimized 84 blog posts to educate, engage, and convert target audiences.
Market Intelligence:
Analyzed 164,837 data points to guide keyword targeting, content creation, and competitive strategy.
Digital Amplification:
Promoted content and optimized distribution to capture more market share in search results.
The Results
In just eight months, Windy City Wire achieved higher search visibility and improved brand authority.
- increase in website traffic from organic search growth
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- blog articles written and optimized for targeted keywords
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- new keyword rankings earned across priority search terms
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- market data points analyzed to guide strategic expansion
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