Windy City Wire
From Industry Leader to Digital Powerhouse
Windy City Wire has spent 20+ years delivering innovative cable management solutions to integrators and contractors nationwide. Discover how we transformed this industry leader into a digital powerhouse.
The Challenge
Windy City Wire dominated its industry offline, but online search visibility wasn't matching their real-world leadership.
Keyword Competition
They needed to expand their authority in search results, attract more qualified traffic, and strengthen their position as the go-to name in low-voltage cable solutions.
Our Approach
We focused on three high-impact priorities:
Win the Search Rankings
Target competitor-dominated keywords and claim top positions.
Drive Qualified Traffic
Produce content tailored to customer needs and industry trends.
Amplify Digital Presence
Use analytics-driven strategy to maximize visibility and engagement.
What We Did
SEO Optimization:
Added 7,483 new keywords to their ranking portfolio.
Content Marketing:
Ghostwrote and optimized 84 blog posts to educate, engage, and convert target audiences.
Market Intelligence:
Analyzed 164,837 data points to guide keyword targeting, content creation, and competitive strategy.
Digital Amplification:
Promoted content and optimized distribution to capture more market share in search results.
The Results
In just eight months, Windy City Wire achieved higher search visibility and improved brand authority.
- increase in website traffic from organic search growth
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- blog articles written and optimized for targeted keywords
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- new keyword rankings earned across priority search terms
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- market data points analyzed to guide strategic expansion
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