Windy City Wire
From Industry Leader to Digital Powerhouse
Windy City Wire is a leading provider of low-voltage wire and cable management solutions for integrators, contractors, and system designers nationwide. For over 20 years, they’ve delivered innovative products that improve efficiency, reduce project costs, and ensure precision. Their proprietary SmartWire System revolutionizes cable management for faster, easier installations—backed by exceptional customer service, fast shipping, and a user-friendly online ordering platform.
The Challenge
Windy City Wire dominated its industry offline, but online search visibility wasn't matching their real-world leadership.
Keyword Competition
They needed to expand their authority in search results, attract more qualified traffic, and strengthen their position as the go-to name in low-voltage cable solutions.
Our Approach
We focused on three high-impact priorities:
Win the Search Rankings
Target competitor-dominated keywords and claim top positions.
Drive Qualified Traffic
Produce content tailored to customer needs and industry trends.
Amplify Digital Presence
Use analytics-driven strategy to maximize visibility and engagement.
What We Did
SEO Optimization:
Added 7,483 new keywords to their ranking portfolio.
Content Marketing:
Ghostwrote and optimized 84 blog posts to educate, engage, and convert target audiences.
Market Intelligence:
Analyzed 164,837 data points to guide keyword targeting, content creation, and competitive strategy.
Digital Amplification:
Promoted content and optimized distribution to capture more market share in search results.
The Results
In just eight months, Windy City Wire achieved:
Increase in website traffic.
Blogs written and optimized.
New keyword rankings.
Market data points analyzed.
Higher search visibility and improved brand authority.