Younique
Strengthening Reputation & Expanding Global Reach in Beauty
Founded in 2012, Younique is a pioneering beauty brand committed to uplifting, empowering, and validating women worldwide. Known for its innovative blend of eCommerce and social selling, Younique offers a diverse range of high-quality, easy-to-use beauty products for all skin types and tones. Through the Younique Foundation, the company donates 100% of net profits to causes supporting survivors of sexual abuse, creating lasting change in women’s lives.
The Challenge
Even as a global leader in beauty and skincare, Younique faced digital perception and reach challenges in a competitive direct sales market.
Negative Search Content
They needed a strategy to suppress negatives, boost visibility, and strengthen consumer confidence while amplifying their brand mission.
Our Approach
We focused on three high-impact priorities:
Clean & Protect the Brand
Suppress negative content and remove harmful autocomplete terms.
Enhance Product Visibility
Optimize product pages for higher rankings and conversions.
Boost Trust & Sentiment
Improve ratings, reviews, and overall consumer perception.
What We Did
Product Page Optimization:
Optimized 127 PDPs for better keyword targeting, usability, and search performance.
Reputation Management:
Reduced negative autocomplete terms by 84% and deindexed 1,997,212 negative views.
SEO Strategy:
Researched 2,082 keywords to target and improve rankings for high-value terms.
Sentiment Improvement:
Increased Consumer Affairs score by 94% and improved overall consumer sentiment by 88%.
Technical Cleanup:
Reduced negative site errors by 94%, strengthening website health and credibility.
The Results
In twelve months, Younique achieved:
improvement in Consumer Affairs score.
improvement in consumer sentiment.
reduction in negative autocomplete predictions.
negative views deindexed.
Significant increases in positive keyword rankings and brand trust.