Younique
Strengthening Reputation & Expanding Global Reach in Beauty
Younique is a mission-driven beauty brand empowering women through innovative social selling and high-quality products. See how we strengthened their reputation and expanded their global reach.
The Challenge
Even as a global leader in beauty and skincare, Younique faced digital perception and reach challenges in a competitive direct sales market.
Negative Search Content
Harmful search results and content negatively affecting brand sentiment.
Under-optimized Product Pages
Product detail pages (PDPs) not fully optimized for search visibility and conversions.
Missed Ranking Opportunities
Untapped potential to increase positive keyword rankings and online trust signals.
They needed a strategy to suppress negatives, boost visibility, and strengthen consumer confidence while amplifying their brand mission.
Our Approach
We focused on three high-impact priorities:
Clean & Protect the Brand
Suppress negative content and remove harmful autocomplete terms.
Enhance Product Visibility
Optimize product pages for higher rankings and conversions.
Boost Trust & Sentiment
Improve ratings, reviews, and overall consumer perception.
What We Did
Product Page Optimization:
Optimized 127 PDPs for better keyword targeting, usability, and search performance.
Reputation Management:
Reduced negative autocomplete terms by 84% and deindexed 1,997,212 negative views.
SEO Strategy:
Researched 2,082 keywords to target and improve rankings for high-value terms.
Sentiment Improvement:
Increased Consumer Affairs score by 94% and improved overall consumer sentiment by 88%.
Technical Cleanup:
Reduced negative site errors by 94%, strengthening website health and credibility.
The Results
In twelve months, Younique achieved significant increases in positive keyword rankings and brand trust.
- improvement in Consumer Affairs score, strengthening brand credibility
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- improvement in consumer sentiment across key review platforms
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- reduction in negative autocomplete predictions for branded searches
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- negative views deindexed to reduce harmful search visibility
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