Younique
Strengthening Reputation & Expanding Global Reach in Beauty
Younique is a mission-driven beauty brand empowering women through innovative social selling and high-quality products. See how we strengthened their reputation and expanded their global reach.
The Challenge
Even as a global leader in beauty and skincare, Younique faced digital perception and reach challenges in a competitive direct sales market.
Negative Search Content
They needed a strategy to suppress negatives, boost visibility, and strengthen consumer confidence while amplifying their brand mission.
Our Approach
We focused on three high-impact priorities:
Clean & Protect the Brand
Suppress negative content and remove harmful autocomplete terms.
Enhance Product Visibility
Optimize product pages for higher rankings and conversions.
Boost Trust & Sentiment
Improve ratings, reviews, and overall consumer perception.
What We Did
Product Page Optimization:
Optimized 127 PDPs for better keyword targeting, usability, and search performance.
Reputation Management:
Reduced negative autocomplete terms by 84% and deindexed 1,997,212 negative views.
SEO Strategy:
Researched 2,082 keywords to target and improve rankings for high-value terms.
Sentiment Improvement:
Increased Consumer Affairs score by 94% and improved overall consumer sentiment by 88%.
Technical Cleanup:
Reduced negative site errors by 94%, strengthening website health and credibility.
The Results
In twelve months, Younique achieved significant increases in positive keyword rankings and brand trust.
- improvement in Consumer Affairs score, strengthening brand credibility
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- improvement in consumer sentiment across key review platforms
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- reduction in negative autocomplete predictions for branded searches
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- negative views deindexed to reduce harmful search visibility
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